Founder
Mama Hsu Organic Plum Inc.
● Build a direct retail channel using both online, website, and physical rental vendors that sell plums directly to the end consumers and bypass the intermediate factories.● Established a whole new brand and gained reputation. With the brand name “徐媽媽天然梅”, its new logo, wrapping, and a plum-farm experiencing tour that I held and led, it attracted more than 200 people, which used to be 0 and successfully gained great exposure for the brand. ● Cooperated with a famous bakery and created brand new products to enlarge market coverage. We perfectly introduced plum into traditional Chinese moon cake, with our plum moon cake in 2 types, which provided an even greater product variety toward consumers, meaning wider market coverage.● Reinforced future market loyalty by giving interesting science lecture to local elementary school about how plums are grown and preserved. ● With all the strategies and actions applied, boosted the sales with the rate of 500%.