WHY FROM THE RING TO THE SPORT INDUSTRY?As a former professional boxer, I transitioned to business school, refining my skills in business development, marketing, and strategic planning.BIG IDEAS, SMALL EGOS.With experience in 28 countries and three years in strategy consulting, I’m driven by a passion for sports and business growth.BALANCING DREAMS AND REALITY.I believe in the importance of big dreams and maintaining balance in life. Through regular exercise and wellness programs, I keep a healthy work-life balance, staying energized and focused to meet every challenge.
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Board MemberUniversity Of Technology SydneyUnited States -
Board MemberUniversity Of Technology Sydney Mar 2023 - PresentSydney, New South Wales, AustraliaUTS Advisory Committee Student ChairStudent PresidentTeaching and Learning Committee (TLC)
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Senior Manager (Apac), Global Client Communications & EventsShua Fitness Aug 2024 - Present中国 上海市China’s No. 1 fitness equipment company - official partner of the Olympics from 2014 to 2024.Responsible for managing and developing the Asia-Pacific region, which plays a significant role in the company's overall revenue. -
Country Manager, Business DevelopmentShua Fitness Jan 2024 - Present美国 加利福尼亚 洛杉矶Oversaw SHUA’s international exhibition strategy, driving B2B growth and cultivating key partnerships, including collaboration with embassies worldwide. Led client engagement initiatives and established regional service centers to enhance operations, scaling the team to support business expansion.
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Brand Marketing ConsultantCoca-Cola Company Mar 2023 - Jun 2023Shanghai, ChinaConducted market research and competitor analysis, and developed product marketing strategies, including a successful Star Wars-themed campaign and packaging design. -
Brand AmbassadorGarmin 2022 - 2023新加坡Managed market analysis, content creation, brand social media, and high-impact events, driving significant growth and visibility for Garmin.nniversary Celebration and 5,000-Person Marathon Event, elevating brand visibility globally -
Senior Marketing SpecialistBody & Earth Inc. 2020 - 2021香港特别行政区(China’s No. 1 children’s care product brand,a leader in the global beauty&personal care ) Established 800+ KOL partnerships, boosting brand exposure and sales, and developed reusable packaging for Amazon, cutting costs and increasing turnover.
Peter Lee Education Details
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Ai • Financial Technology And Blockchain • Business Analysis And Quantitative Finance -
Sports Business | Management
Frequently Asked Questions about Peter Lee
What company does Peter Lee work for?
Peter Lee works for University Of Technology Sydney
What is Peter Lee's role at the current company?
Peter Lee's current role is Board Member.
What schools did Peter Lee attend?
Peter Lee attended University Of Cambridge, 澳大利亚悉尼科技大学, 北京体育大学.
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Peter Lee
Peter Lee Woodworking Co.-President & Gm (Founder & Owner) , First Chairman Of Rizhao Furniture Association （Rfa）Qingdao1foxmail.com -
2hotmail.com, philips.com
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