Director Of Marketing Strategy
Windsor, Connecticut, Us
Following the creation of Eze Software in 2013, asked by CEO to take on management of Marketing efforts for a company with $300MM in revenue and 1,000 employees.Responsible for global marketing strategy and execution across the Americas, Europe, and Asia-Pac. Specific focus areas included PR, analyst relations, advertising, branding, product marketing, website, collateral, client communications, and events.Managed a multimillion-dollar budget and a team of eight in four cities around the globe. Oversaw planning for Eze’s Client Conference, resulting in record-breaking attendance. Moderated a panel of industry analysts, a highlight of the conference agenda.Partnered with Sales leads around the globe, resulting in record sales in 2014 and 2015.Successfully managed the rollout of new website (ezesoft.com) that set the stage for the company’s push into digital marketing.Launched an annual customer satisfaction survey (Net Promoter Score) to help the company improve products and service. This highly visible project involved direct reporting to the Board.