▪ Defined and developed marketing practice and team capabilities, offerings, and excellence▪ Scoped and planned comprehensive marketing strategies and activation roadmaps for B2B technology brands▪ Envisioned and drove multiple award-winning ABM campaigns, forging alliances across marketing, sales, operations▪ Accelerated sales pipelines and cycles by up to 50% for complex $100K+ enterprise deals▪ Pioneered use of generative AI to define and target audiences, measure intent, and activate stunning creative

▪ Optimized digital event experience for 3+ million virtual attendees to multiple Microsoft flagship industry events▪ Managed and motivated teams to envision and deliver memorable, impactful digital experiences▪ Led the strategic direction of the influential podcast on digital transformation, Connected and Ready (2 seasons)▪ Crafted winning GTM strategy for major healthcare brand informed by deep competitive analysis (field: 24 brands)

* Led marketing strategy and campaign design for Fortune 100 B2B technology companies* Created 30%+ traffic lift to a Microsoft Azure website through organic promotion of interactive experience* Optimized Microsoft Partner experience, orchestrating deep sentiment analysis with data science team* Drove 15% CRO lift on hardware sales for a major ecommerce site through checkout optimization

* Achieved 15% prospect engagement lift on multi-channel campaigns for a major petroleum supplier * Reduced marketing operational costs by 10% with process efficiency optimization measures* Produced and oversaw the comprehensive nurture strategy for a mid-market SaaS software firm

* Developed go-to-market strategy and execution of channel partner strategy from inception through launch* Generated $10M revenue by spearheading an industry-leading channel partner program * Influenced 40% lift in product adoption of Bing Ads among adtech ecosystem partners* Stimulated $3M in customer advertising spend through sales enablement initiatives alone

* Conceived and oversaw enterprise web and organic demand strategy across 8 websites (30 million urls)* Grew website traffic and engagement metrics by 22% at steady ARR* Built and managed a team of six experienced marketers, analysts, and vendors

* Managed and grew $5M in marketing services by 9% annually, winning renewals and new service bids* Earned trusted advisor status across business units with a major enterprise software firm, building a highly leveraged center of excellence * Managed team of six, defining roles, operational process, deliverables, and success metrics

* Built $3M portfolio of new advertising business, landing and onboarding clients in new marketing channel* Trained 30 peers on campaign management best practices, delivering operational improvements across a service practice* Evangelized, generated leads, and ran demos among customer prospects at industry events

* Defined and scaled a $2M enterprise digital marketing practice, increasing organic demand by 43% * Grew traffic to web properties by 40% within one year through organic and paid marketing channels* Optimized content and product discovery, partnering across marketing, sales, product, and customer service teams * Optimized customer journeys, increasing visits to key landing pages by 19%, reducing bounce rate by 23%, and lengthening user sessions