Peter Li Email & Phone Number

Sydney, Nsw, Au

Pyrmont, New South Wales, Au

Heading the development across three platforms iOS, Android and Desktop which spans multiple cloud services from AWS to Google Cloud capabilities, to various other systems including Ping Identity for enterprise SSO. Leading the push for system wide analytics and better visualisation for reporting using Google and Tableau technologies. Evangelist of AI/ML into products and services to do things smarter.

Pyrmont, New South Wales, Au

Responsible for design / usability, development / maintenance, and deployment of key products nextINTERACT and myINTERACT and various other bespoke internal and client mobile applications, desktop apps and web solutions.

Over 27 years of evolving application of technology from desktop to mobile and infrastructure and systems integration experience, crafting and solving unique and challenging problems across various industries has been the highlights of my work with companies across the board like Pfizer, Vertex, Boehringer Ingelheim, Telstra, Coca-Cola, Paramount and so many more amazing companies.

Consultancy and Solution Design for media technologies for the present and future.

Sydney, Nsw, Au

Lead Solution Architect on: • BigPond (BP) Movies on LG Netcast/SmartTV (2010,2011,2012) devices including TV, BluRay, HomeTheatre, Smart Upgrader - using Windows Media with DRM $$ Smart House | Best of the Best - 2011 Winner of the Best IPTV Service on TV - LGNetcast With BigPond Movies $$ • BP Movies on Samsung Internet@TV/SmartTV (2010,2011,2012) devices including TV, BluRay, HomeTheatre - using Widevine with DRM $$ IPTV Awards | Best TV App - 2012 Runner Up - BigPond Movies, TV and Sport on Samsung Smart TV's $$ • BP Movies on Panasonic (2011, 2012) devices including TV, BluRay, HomeTheatre - using Widevine with DRM • BP Movies on Android Tablet devices including Motorola Xoom, Asus Transformer Prime… - using Widevine with DRM • BigPond LiveTV on LG and Samsung devices - BigPond live 7 channels - using Widevine with DRM $$ World First: Telstra to Deliver Live Television Over the Internet With Widevine $$ $$ http://finance.yahoo.com/news/World-First-Telstra-to-iw-724227066.html $$ • GameAnalyser AFL/NRL on LG, Samsung devices • Unified App (Unified UI - tbox like, with Movies, LiveTV, Game Analysers, EPG and more) for Samsung and LG devices - using Widevine with DRM • Online Video Advertising - Phase 1. MPX (thePlatform), ingest, content migration from VMS.Solution Architect on: • Unified EPG for TBox and Panels (TV, BluRays, HomeTheatre, Smart Upgrader, Tablets...) • Movies CMS - Dealer Commission, New Device Vouchers…Assisted on: • Foxtel VOD Integration from VMS - Game Analyser Videos • Varnish Cache solution for AFL 2012 CMS API's • Weather Service Integration for Panel devicesTechnologies/Experience:Movies CMS, MPS/MPX thePlatform, VMS, EPG (HWW integration), Windows Media DRM, Widevine DRM, Varnish v2/v, Cisco CDN, Kannuu, LG Netcast API's, Samsung SmartTV API's, Panasonic VIERA API's, Working closely with Panel Manufacturers during early release of bleeding edge technologies.

Co-founder / Technical Lead for an interactive digital brochure tool for iPad initially targeting pharmaceutical and healthcare industries but now branching out into training, education, and other market verticals.

Extension of the original 6 month contract, assisting with the migration of internal technologies after the Joint Venture between Monster.com and News Limited.• Redesigned the SEO landing page engine to be dynamic and thus easily adaptable to changes in taxonomy, support for dynamic 301's from old to new taxonomy, thus preserving valuable existing SEO page links. Support for intelligent formula based descriptions, blurbs, keyword sequences, titles etc.• Supercharge automated testing of internal components using Selenium and PHP Unit including code coverage reports. Various PHP Unit tests resulted in code coverage of 90% and higher. Selenium automation supporting thousands of search variants.• Integration of monster search API into existing site functionality for transparent migration to new system, including the XML service and Monster Javascript UI code.• Dynamic Searchbox Builder allowing one of a number of sizes, themes and titles to be easily configured by a user to be used by affiliate sites simply by copying and pasting a line of HTML/Javascript. The builder was a pleasant surprise to marketing and the business.• Creation of utility scripts to automate mirroring of files and cleaning up of XML feeds during the transitionary period.• Assist with proof of concept search portals for potential customers, with an emphasis on finer details in usability of the interface. The resultant portal created by the team was well accepted by various divisions within the business, as it revitalised the businesses ability to expand their brand and facilities beyond where they are currently able to go.

Offering professional solutions to various key components:• New CMS & CareerOne website - High quality migration of old content to new system; implementation of dynamic 7000+ combinations of SEO pages which aided in CareerOne moving from number 3 to number 2 position job web site in Australia; Extreme optimization of internal systems ensuring minimal load on servers. These proven optimizations were so successful at CareerOne, the code base was also taken up at whereilive.com.au (another News Limited division). [PHP, PHPUnit, MySQL, Expression Engine, memcache, hudson, Ruby, Ant, Confluence, TargetProcess ...]• AdminTool (User Management & Company Profiles) - Implement the entire UI. The code was designed modular enough to easily integrate new components, communicate via services and integrate with CMS system. [Flex 3, FlexLib, XRay, as3corelib ...]• Integration with other global job site entities.

London, Gb

Managing the ongoing development of core products, specifically PageStore, which is a core component in a solution offered to key clients around the world to offer streamlined validation and delivery of electronic advertising.Architecting and implementing new Virtual Proofing Solutions with partners like ICS (Integrated Color Solutions), offering and even more comprehensive value add service to an existing top class suite of services by the number one leader in digital delivery in Australia and other countries around the world.

Sydney, New South Wales, Au

Contracted to create a diagnostic system using Adobe Flex 2.0 (Flash 9) which will be run by the user of various browsers (Firefox, Internet Explorer) on various versions of Operating Systems (Windows 2000, XP, Vista) communicating back to their servers to ensure they have the correct requirements in Browser type and version, OS type and version, machine memory, screen resolution, internet bandwidth, check for communication problems to their back end so as to ensure the internet connection is up and operational via corporate firewalls, SSL and AMF (.Net). The system would then generate a summary of the users' results back to support via email using a .Net 2.0 backend. The user interface also supported printing out the report for the user to then fax if their internet connection was not behaving correctly.

The growth of the company and the products saw new developers added to the team. Thus allowing us to offer our products on the Windows platform, while also designing and developing new products to cater for automation.I oversaw the integration of scripting as well as other technologies into PageStore. These extensions to PageStore attracted clients like EMI, SPH & ACP Singapore, Irish Independent to adopt our products and grow the company in ways that were not possible before.It was clear that integration and automation was the key to our future, so a new product called QAutomate was formed. QAutomate is an automation tool dedicated to automating various Quickcut technologies, offering time and money saving solutions to clients.The success of these key applications, has seen Quickcut generate well over 20 million dollars revenue per year just in Australia.

Entrusted with the task of rewriting a core application. PageStore 2.0 was to be a complete re-write using the latest techologies, the application was to be made as dynamic as possible to cater for the changing needs of the industry. PageStore transitioned from the days of raw ISDN comms to TCP/IP. It not only revolutionised the delivery of advertising, but also enhanced workflows with core product within the company including QuickPrint and Gallery. PageStore was one of the key products to see the first colour electronic advertisements to be sent in Australia. PageStore along with QuickPrint saw revenue growth at amazing rates making Quickcut the market leader in electronic ad delivery in Australia and other parts of the world. During the .com boom, Quickcut not only survived, but also made bigger profits.I also wrote plugins for QuickPrint for apps including Adobe Illustrator, PageMaker and Acrobat. Also wrote a Quark plugin that supported Drag and Drop before Quark supported it.

Joined this dynamic company which made waves well ahead of anyone else in its time. I completely rewrote the then popular image lookup application which was based on an Omnis front end to a extensive library of images used by clients to print out catalogues. Customers would include advertisers for Coles, Woolworths and other big named clients. Gallery the name of the application I rewrote, later ported to the PC from the original Mac platform was written using PowerPlant and Codewarrior. Its advanced search capabilities and drag and drop user interface revolutionised the application and saw revenue grow. To this day (2007) the application is still being used and still generating revenue.

Bachelor, Engineering (Electrical Engineering)

Bachelor, Science (Computer Science)