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TravelTime is based on a simple observation – Location Search is broken and only TravelTime can fix it.• 40% of searches are for locations (properties, jobs, hotels, shops, restaurants, dates …) and the results are typically displayed by distance - ‘within X miles’. Or kilometers 😊. • BUT when we travel, we care about time not distance. What can I reach? What transport modes can I use? That’s the part of Location Search that was broken – why show results by distance when people actually care about travel times?• Well, there was a good reason developers did it, distance is a quick calculation so sites load fast (which is vital); but searching lots of locations by travel time was a slow calculation and very expensive. Until now.• The TravelTime API is the fastest in the world. It ranks & sorts 100,000+ locations by travel time in sub 140 milliseconds (a human blink is c.150 ms). Our API is 700x faster than 'the obvious competitors'. And we already do this in 85 countries, using all transport modes, for lots of demanding (and very lovely!) clients. • The benefit. TravelTime doubles relevant results and boosts site conversions (by +10% according to our clients). All delivered with a unique commercial model built for the Search market. So - we think that mends Location Search.
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Co-FounderTraveltimeCity Of Westminster, Gb -
Co-FounderTraveltime Jul 2009 - PresentLondon, England, United KingdomCharlie (my co-founder) and I knew there was a better way to search for local info. He had the vision for the Travel Time product and the talent to get it built. It's a simple concept; the world makes more sense when viewed by TravelTime than by distance - minutes mean more than miles. The talented team at TravelTime have built the platform for 40+ countries that enables any client to understand their own data by time. 'Search' clients like Rightmove, Zoopla, Scout24 and Stepstone enable their users to instantly search their sites for more convenient locations (and significantly boost their conversions in the process); Analytics clients such as CBRE, the NHS, Knight Frank and Accenture make better informed decisions based on locations. -
President & Director Of Advertising SalesMmcast Sep 2007 - Jul 2009MMCast provides a proprietary technology platform that allows the insertion of highly targeted video advertising to mobile handsets during the download and buffering period. I helped set up the company, and wrote the business plan that was awarded "Most innovative business model" by the Mobile Entertainment Forum, and "Top Innovator" by GSMA Americas.
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CooThe Local Channel Ltd Aug 2006 - Aug 2007The Local Channel provided local / geographic web sites in the UK and Slovakia (and also had a small presence in Russia and China). It was a good concept but was chewing through investment. I was asked back to the company after a couple of years away, to help discover where the money was going, plug the gaps, and recommend the next steps.
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Head Of Smart AddsSmart Adds Feb 2004 - Jul 2006Smart ADDS was a division of Tiger Telematics and focused on delivering video ads over mobile networks, to hand held devices - one of which was the ill-fated Gizmondo. The Smart ADDS division in the UK successfully trialled the technology with 50+ campaigns from blue chip advertisers and was set to do the same in the US; the Gizmondo and the parent company, unfortunately, were less successful. In some ways Smart ADDS was ahead of its time; in 2004 many people doubted the idea of ads on mobiles, now nearly every carrier has an ad sales operation.
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Commercial DirectorThe Local Channel Ltd Dec 2001 - Jan 2004Company details are under the latest entry for The Local Channel. I joined the company at the early planning stages, before the commercial launch in Autumn 2003.
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Director Of Sales And ContentStatic 2358 Feb 2001 - Dec 2001Static owned PlayJam - which at the time was the world's largest interactive TV channel. The concept was that consumers could play simple games on interactive TV, using their existing remote controls, then submit their scores to win "money can't buy" prizes. It was more successful than we'd forecast. We sold the company to Liberty Media and parts of it are now owned by OpenTV. I joined to help bring the company through its launch, and was focused on content and advertising.
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Managing Director; Ad SalesNtl Mar 1997 - Feb 2001I joined Cabletel - one of several mid-sized cable companies. We grew through acquisition to own the whole of the UK cable industry. Recently, ntl itself was acquired by Virgin. I joined with the brief to set up and run the ad avail business (inserting and broadcasting local TV ads into national cable channels). From an initial "blank sheet of paper" we launched in 6 regions, grew to cover 60, and were the only profitable "ad avail" operation in the UK.
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Innovations DirectorMirror Group Sep 1994 - Feb 1997Mirror Group (now Trinity Mirror) ran a significant portfolio of UK tabloid newspapers ...notably the Daily Mirror. My role was to lead a small team developing new advertisers for the paper, through presenting the newspaper proposition in a fresh way. We attracted blue chip advertisers such as Cadbury, Bulmer, and Pepsi ... based on fusing insight about our readers with unique ways to use the medium.
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Client Sales DirectorGranada Tv Jul 1988 - Jul 1994Granada was one of the orginal commercial TV companies in the UK - and my role was to reshape and lead the team selling the region to advertisers. Through presenting facts about the region in powerful imaginative ways, we repositioned the region with advertisers and agencies, and reaped the subsequent increase in ad budgets. -
Client Sales ManagerAnglia Tv May 1980 - Jun 1988Anglia was a small rural commercial broadcaster - now part of ITV. My role was to develop advertising revenues from specific market sectors ... motors / finance / corporate. I led the campaign to reposition the region to advertisers, from "the salesman's graveyard" to "part of the affluent South East". Once that marketing kicked in, Anglia's revenues rose to new heights. -
Media ExecutiveSharps Advertising Mar 1978 - Apr 1980Sharps was a small advertising agency, but with a few notable accounts including Dixon's (the UK's leading electrical retailer); John Player; Save and Prosper; and Courvoisseur. I joined as a trainee, and learnt how media planning and buying worked "at the coal-face". Shortly after I left to join Anglia, Sharps was acquired by Dorlands ... who in turn were acquired by Saatchi and Saatchi.
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Peter Lilley works for Traveltime
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Peter Lilley's current role is Co-Founder.
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Peter Lilley has skills like Business Planning, Start Ups, Marketing Strategy, Management, Marketing, Entrepreneurship, Business Strategy, Online Advertising, Team Building, Strategic Partnerships, New Business Development, Sales.
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Peter Lilley
Greater Northampton Area, United Kingdom -
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