Peter Loderhose Email & Phone Number

Estepona, Espana

Portland, Oregon

Director – Retail Fresh Meat - West* Promoted to Director in February 2015.* Received the 2014 President Larry Pope "Guiding Principles" Award for Retail Brand-centricity* Responsible for all fresh pork sales in the Western U.S., including Texas, Colorado, Alaska & Hawaii. * Trained and managed 6 broker sales offices for the retail side of our business (Albertson's - Safeway Organization, Associated Food Stores in Utah, Bashas' in Arizona & all other independent distributors & retailers).* Double digit percent of increase in volume every year, highlighted by the same results with all comp. sales, while hitting dollar goals.* Accomplished this by increasing existing brands in ads & exposure to the consumers. Added new items & programs to existing customers & opened new accounts.* Exceeded percent of Farmland branded program sales to total fresh pork sales.

* Responsible for all fresh pork sales in the Western U.S & Hawaii, along with N. & W. Texas. * Took control of under serviced areas (West, Ohio, NE & Kroger West).* Trained and managed 9 broker sales offices for retail fresh pork sales. * Not only built relationships with customers & put good management practices in place with our broker sales force, but introduced new items with existing customers & opened new customers. * Trained new hires on company procedures, product & customers.* Re-constructed sales areas, trained & seamlessly handed off the growing areas to new sales teams.

West Liberty, Iowa

* Responsible for approximately $25,000,000.00 in sales. * Managed a promotional and marketing budget of $1,000,000.00 per year.* Trained and managed 11 broker sales offices for all retail and foodservice accounts (Fred Meyer, Smiths, Albertsons, Unified Grocers, Foodservice of America, Sysco, U.S. Foodservice etc). * Doubled annual sales over five year period.* Increased brand awareness to the largest in the company and to the #1 brand in the market.

Owned & operated 2 Taco Del Mar's in the Salt Lake City, UT., metro area. Opened & pioneered these restaurants & brought stores from conception to being #1 in customer service in nearly 300 store national organization, often running perfect 5.0 cumulative scores via evaluations from customers.

National Sales Manager/Fresh Meat* Responsible for all sales for Bone In, Boneless, and Case Ready totaling $450,000,000.00 a year in sales.* Sales trainer for retail and foodservice divisions for Dubuque Foods and Hormel.* Increased sales over 350% in two years in the Boneless category.1991 – 1993 Manager Fresh Pork Sales/Marketing* Trained and managed a national direct and broker sales force. * Responsibilities included beginning the case ready pork operation for Dubuque Foods, and building it from the ground up to 10,500,000 pounds annually, including coordinating sales, production, and industrial engineering, as well as complete cost management.1989 – 1991Marketing Manager* Managed several product managers, while developing national marketing plans, national sales meetings, and national trade shows.* Formulated new products from concept through production including label design, radio, marketing and advertising programs, with marketing and advertising agencies.

* Responsibilities included training, & managing a direct, field and in-house sales forces. * Achievements included directing the sales force to increase geographic distribution, while increasing tonnage, sales dollar, and advertising frequency in the company’s most mature market.