Peter L. Email & Phone Number

Las Vegas, Nv, Us

I managed a team of publishers and developers to run the operations of the website, SEO as well as reporting out analytics to business owners. During my time here, I've handled 2 redesigns of the website with one of those including a complete re-platform of the site. This also includes fixing our SEO and how we collect data / analytics to make better informed data driven decisions as follows:- Working with stakeholders to plan, build and improve our site to help meet their business goals while staying on brand- Managed a complete redesign of the site which included re-architecting the back end, front end, new templates, imagery, CMS, tools, absolutely everything. Nothing of the old design or system left behind- Managed a global website with 9 different languages and providing a system for each of the regions to localize their content for their language - Managed the relationships with our SEO agency as well as all the different vendors used on the website. If it's connected to the website, it's something I manage.- Working with various teams on SEO optimization but also getting it included within the actual copy writing process so it's thought of before writing copy as opposed to afterwards- Handled all metric reporting from the website as well as governance on new tags added to the site using Google Analytics and Tag Manager as well as Looker for any dashboards that can help with monthly / quarterly KPIs- Always keeping a close eye on overall site performance based on speed, traffic, and SEO and quickly reacting to any sudden changes.- Implemented several tools to help measure ROI, attribution of pipeline and revenue to different assets, improve user digestion of content, give us different views into user experiences, as well as personalization, Spam control and privacy compliance world-wide (Hot Jar, GA, Tribilo, ZeroBounce, One-Trust)

Santa Clara, California, Us

Along with the same responsibilities of my previous position, I also manage a creative team for all web, print and brand services. To add, I manage our ongoing SEO process to research, implement and optimize our content, always keeping up with new products added and changes we see in search. I provide reporting with our analytical tools to different business units so they can make content decisions with real data. Always work with content creators to provide solutions and guidance on how to best position their assets. I handle all internationalization into 8 languages along with a custom system for localization for assets that are very specific to a language. Have done a complete re-branding and redesign of both the Hortonworks site and our event site, Dataworks Summit. Work closely with Product Marketing to communicate our new products and our Campaigns team to make sure we have a customer journey that ends in a new lead for sales.

Santa Clara, California, Us

Managed a team within Marketing to maintain, create and implement changes to our web properties using the latest technologies (CSS3, HTML5, jQuery, custom CSS library and custom systems (web apps)) to support the business. This includes campaign pages to drive leads to sales and a system that provides up to date data and analytics to Marketing and Sales in order to make better decisions based on data. Always striving to build smarter systems that scale up and handle large amounts of requests with a small team while being very detailed oriented and carry high standards. Communicating with just about all business units understanding their needs, goals and requirements and helping them succeed.

San Mateo, California, Us

Managed of a small group of three and Kanban scrum master for a larger group of eight, all working on maintaining our current web app (LAMP Stack), our current website (CSS2, jQuery, HTML4), new web sites and landing pages (CSS3, HTML5, jQuery, Bootstrap ( and foundation), Email, SEO and SEM landers, SEM and Affiliate Tags (pixels), Omniture Test and Target and homegrown A/B testing, while also maintaining Omniture analytic, new CMS systems and templates written in Freemarker. Professionally, I still hand code about 33% of my time, setting the direction for the team on coding standing and technologies to use and the rest of my time is meeting with stakeholders and business units to communicate and build our backlog of tasks and help clear any blockers so those tasks can be completed successfully and on time.

San Mateo, California, Us

Continue to build on what I started as a contractor. Tripling the capacity of what can be handled by our new OnDemand Process. Continuing to support the business needs of the company as well as E-Commerce supporting all front end changes to the web site using PHP CSS3, jQuery, JavaScript and beginning the push for HTML 5. Experience with A/B testing, Omniture and some Google analytics, Retargeting and Conversion Pixels, creating new pages from .psd mockups.

San Mateo, California, Us

Working with a LAMP stack, managed a new process to make front end web page changes outside of the normal Agile App development cycle. Taking simple changes that use to take one week to make, down to just a couple of hours. Support E-commerce with their initiatives that make up to 40% of the overall revenue for the company. Also created a new business center for the new enterprise sales group.

Palo Alto, Ca, Us

Manage multiple sections of java.sun.com, developers.sun.com, and sun.com, working with technical writers, content managers, developers, and marketing groups to help maintain and improve our web sites. Hand-code XHTML, DHTML, JSP, XML, and CSS pages and work with content-management tools to accomplish our tasks. Implement new designs and technologies to help improve user experiences.

Us

Responsible for managing all web design requests for the Java Studio Creator portion of the developer site. When not handling requests for that hub, helped out on other parts of developers.sun.com and java.sun.com sites. Used several technologies for taking care of the site such as XML, XHTML, CSS, JSP, and JavaScript. Very independent, worked remotely when not personally attending meetings. Also provided additional help with computing hours for job price quotes.