Leading User Experience Design for data manageability applications in NetApp, and laying the groundwork for the next generation of simplicity-oriented and highly efficient application UX.

Role included working directly with clients to discover and distill requirements and roadmaps, articulate product design, and create execution plans to meet business objectives. Internally responsible for oversight of UX/UI elements of all projects, creation of UX/UI design where needed, and project management processes. Work intimately with the India-based development teams to deliver outstanding products for clients.Mobiuso offers its clients strategic consultation, product design, engineering execution, lifecycle management and support services for mobile - web - cloud software. Clients range from startups to large companies looking to augment their resources with specialized expertise and economy. Domain expertise is mainly in healthcare, and mobile-centric. Mobiuso was created by the founder of Skyscape.

Founded in 2000, Skyscape was acquired in July 2009 by Physicians Interactive Holdings (which was acquired by Merck Global Health Innovation in 2013). Skyscape provides clinical decision support and medical reference resources on mobile platforms (iOS, Android, Blackberry) to over 2 million registered users. Various Pharma marketing channel products and initiatives of Physicians Interactive have a mobile voice via the Skyscape platform.I have taken roles of increasing responsibility over 10 years -- reporting to VP Engineering, President, CEO, Chief Innovation Officer -- with titles ranging from Senior Project Manager to Director of Engineering to Senior Director, Mobile Solutions.Product Manager & mobile product ownership role for Health Care Professional (HCP) markets, specific emphasis on mobile product evolution and HCP engagement, reporting to Chief Innovation Officer. In this role I have:• Managed product input from multiple sources, driven strategic alignment and tactical value assessment with Executive Team and stakeholders; participated in evaluation of potential relationships, M&A opportunities, strategic partnerships. Worked with marketing to identify and articulate opportunities arising from technical innovation.• Led concept, design, and development strategy for next-generation mobile platform using a combination of external and internal resources • Managed/created concept articulation, requirements definition and handoff to development for evolving product feature set; provided guidance, validation of work-in-process & deliverables (team of 25+ in India office)• Created product development roadmap and setting development priorities• Provided effectiveness review and expertise in UI/UX aspects of product development and deployment • Created concept and guided execution of company-created drug guide product (2000 monographs) distributed to nearly 1 million users• Managed introduction of mobile ad network with rule driven deployment

• Managed US core engineering team (4 direct reports), transition from development to technical design and guidance for India team; set priorities, remotely managed core engineering team in India (6-8 plus SQA)• Managed product development (repurposed medical resources), build and release in US (2 direct reports). Portfolio growth from 350 to 500+ resources, updates ranging from monthly to yearly.• Directly managed selected key projects, providing primary point of contact for strategic relationships. Successful deployment of CME, Formulary, Dosing Calculator integrations. Created program for Pharma sponsorship of clinical news.• Key contributor to UI/UX design of product line adaptation from Palm/Pocket PC to iPhone and Android, creation of common code base for multi-platform development efficiencies

• Managed US-based core engineering team (4-6 individuals) in addition to product engineering; guided expansion of core engineering team in India in anticipation of moving primary code development from US to Mumbai office• Created team for management of publisher partner relationships, product repurposing and build (2-3 direct reports). Portfolio growth to 350 resources.• Ran weekly cross-functional Program Management meetings

• Created process model for rapid growth in product portfolio, growing from 20 to 250 in 3 years (eventually to 600+); created production models, distribution rules for new journal and alert platforms • Expanded and regularized publisher data acquisition and project relationships processes• Managed build and release for expanding portfolio, new products and updates; transition of content data conversion and QA to India branch. Successfully compressed product creation cycle to half the original time.• Managed sourcing and deployment of support activity management tools, transition and expand tech support to India team

At ViaTech I was a key originator/participant in the creation of the eLicense System, a web-enabled, PC deployed DRM solution supplying license management, controlled use, e-commerce, and delivery for software applications and digital media, including audio, video, and documents.• Managed conception-to-market process for 3 successive generations of technology; conceived and managed expansion of technology application to media markets (digital music, video, documents). Successful implementation for hundreds of customers, including EA Sports, Alias Wavefront, Movie Magic, Digital River, Phish• Provided leadership for 4 to 6 person internal engineering team plus 2 to 3 concurrent contractors• Managed creation of template-driven, client-custom web store creation, tied directly to existing license delivery and management database• Co-inventor on granted US Patent

CyberSign was formed in 1992 from the Graphics Products group of Cybermation, Inc. to develop, market, manufacture and support CAD/CAM products for the Sign and related industries. Shapex was a service bureau using CyberSign and related technologies to produce sign and display components on a wholesale basis.I was a founding member of the management team for both organizations.• Responsible for all product development strategy and implementation, managing team of 5-6 plus 2-3 contractors, successfully adapted CAD interface to include external design sources as well as internal• Created concept, business plan, operational systems for Shapex service bureau

Created new generation CAD/CAM system for the Sign Industry consisting of Unix workstation, CNC routing and knife cutting machines and controllers. All software, firmware and machinery proprietary and internally developed.This technology was created almost entirely from scratch. I was the voice of the user and the lead designer for the alignment of both software and hardware tool sets with the needs of the industry.• Provided industry knowledge and user requirements leadership for conception and development of entire system; served as primary evangelist for system in marketing, sales and industry forums• Designed entire GUI, created specific functionality using HGL tools created by development team• Work cited in Foley and van Dam Computer Graphics textbook