Peter Lukats Email & Phone Number

Budapest, Hu

Budapest, Hungary

Budapest, Hungary

• Marketing communication and strategic problem solving and consulting• Creative and communication strategies for the new business division and for the existing clients base.• Major role in project presentations in Hungarian and English.• Strong art direction, design, copywriting, TVC scripts, directing, editing, cinematography and lighting, music and sound FX production, animation. Not just on directional level, but personal execution.• Development of creative… Show more • Marketing communication and strategic problem solving and consulting• Creative and communication strategies for the new business division and for the existing clients base.• Major role in project presentations in Hungarian and English.• Strong art direction, design, copywriting, TVC scripts, directing, editing, cinematography and lighting, music and sound FX production, animation. Not just on directional level, but personal execution.• Development of creative processing.• With over 30 years of advertising experience mentoring and educational programs to the whole creative and account department, including trainings, group and personal skill development programs covering all the creative fields of the agency. Addressing topics as creative approach, advertising history, effective presentation techniques, design techniques, creative communication science, stock photo history and proper and creative usage of stock images to get avoid the cliches, advertising psychology, visual and verbal storytelling, theory of light and shade, composition and practical execution to gain a more artistic and professional level of art direction in every fields of advertising visual art.• Mentoring and training of junior, medior and senior creative employees. Show less

• Providing leadership and direction of all creative and communication aspects of the premium Lupa Beach • Annual communication strategic planning and execution • Graphic design • Photography • Filming • Directing • Video and audio post production

Budapest

• Marketing communication and strategic problem solving and consulting• Creating and implementing creative concepts and solutions• Crisis communication consultancy and management• Reaviling problems and causes of the inefficient marketing processes or communication methods, providing effective solutions.• Assessing market opportunities• Setting marketing goals• Developing strategies for product development, sales and sales promotion• Developing communication… Show more • Marketing communication and strategic problem solving and consulting• Creating and implementing creative concepts and solutions• Crisis communication consultancy and management• Reaviling problems and causes of the inefficient marketing processes or communication methods, providing effective solutions.• Assessing market opportunities• Setting marketing goals• Developing strategies for product development, sales and sales promotion• Developing communication strategies Show less

Budapest

Based on decades of strong design, communication, strategic and leadership experience I was responsible for all the creative solutions for the Bank’s external and internal communication and advertising activities. Managing outsource creative agencies, PR and media agencies and in-house advertising productions. Managing all the adversing and communication related execution processes. Leading the Team of Creative Solutions including graphic designers, copywriters, online marketing specialist… Show more Based on decades of strong design, communication, strategic and leadership experience I was responsible for all the creative solutions for the Bank’s external and internal communication and advertising activities. Managing outsource creative agencies, PR and media agencies and in-house advertising productions. Managing all the adversing and communication related execution processes. Leading the Team of Creative Solutions including graphic designers, copywriters, online marketing specialist, marketing experts, traffic coordinators. Worked closely with all ERSTE’s divisions in all fields of the financial and banking industry to serve their communication needs properly. Providied solid creative and logistic support for most of the major client and partner events over the year. Ensured of the Bank’s high level and modern visual appearance and professional communication contents. Show less

Budapest, Hungary

Provided leadership and direction of all creative and communication aspects of Hír TV, including design,corporate identity, advertising, online, PR communication, media market presentations.Key Achievements:• Complete design work of the station renewed appearance in the summer of 2015, including corporate identity, studio set designs (entire News Set, all prime time talk show sets and magazine program set designs), designing and directing the entirely new screen animations… Show more Provided leadership and direction of all creative and communication aspects of Hír TV, including design,corporate identity, advertising, online, PR communication, media market presentations.Key Achievements:• Complete design work of the station renewed appearance in the summer of 2015, including corporate identity, studio set designs (entire News Set, all prime time talk show sets and magazine program set designs), designing and directing the entirely new screen animations and intros.• In August 2015, complete design work – including photography production and graphic design, DTP - and managing the renewed TV’s ATL campaign, TV commercials, Billboards, City Light, newspaper and radio ads. • Designing and managing numerous ATL campaigns of the TV over the years, graphic design, photography, writing, directing, editing• Writing and directing commercial films for current and new TV programs, for introduction of new TV personnel.• Writing and directing magazine programs, TV teasers.• Writing most of the press statements and PR articles about the channel’s current situations and crises.• Designing and directing the finally cancelled, completely new TV appearance in the spring and summer of 2018, including numerous electronic and symphonic soundtracks.• Managing online advertising and promotions daily.• Music composition and recordings for over 15 TV programmes.• Presenting annually about the Hír TV on the main media conferences, like Media Hungary, Big Picture, Marketing Expo.Highlites:• Played key role as lead designer and strategist in the complete renewal of Hír TV appearance and corporate identity since mid 2015.• During these years the number of Facebook followers increased from 10.000, to 240.000• During these years the daily average viewer-share increased from 0.6% increased to 2.5%. Show less

Budapest, Hungary

Key Clients:• Szerencsejáték Zrt.• MVM• Magyar Posta - MPL• Magyar Fejlesztési Bank• OHÜ - National Waste Management Agency• NKA• Paks II• NMHH• Antenna HungáriaKey Achievements:• Complete design work and creative direction of all ATL and BTL campaigns of Szerencsejáték Zrt., TV commercials, weekly ATL and BTL jackpot communications, CSR campaigns, annual reports.• Concept and design of numerous aspects of the Szerencsejáték Zrt… Show more Key Clients:• Szerencsejáték Zrt.• MVM• Magyar Posta - MPL• Magyar Fejlesztési Bank• OHÜ - National Waste Management Agency• NKA• Paks II• NMHH• Antenna HungáriaKey Achievements:• Complete design work and creative direction of all ATL and BTL campaigns of Szerencsejáték Zrt., TV commercials, weekly ATL and BTL jackpot communications, CSR campaigns, annual reports.• Concept and design of numerous aspects of the Szerencsejáték Zrt. weekly TV shows.• Writing and creative direction of complete advertising campaigns for all clients.• Graphic Design, DTP and photography• Copywriting • Strategic planning• Writing creative concepts• Writing and Co-writing, co-directing over 60 high budget TV Commercials• Directing photo shootings and photo post production Show less

Budapest, Hungary

Key Clients:• COOP supermarket chain• Trigránit• Prima Primissima• Pharma Swiss (Mucopront, Faringopront etc.)Key Achievements:• Complete design work and creative direction of all ATL and BTL campaigns.• Key designer and planner for the brand new corporate identity for COOP in 2010, from the logo to the store designs (from food photography to information table systems, uniforms), new TV commercial visual design.• Managing COOP’s 15th anniversary… Show more Key Clients:• COOP supermarket chain• Trigránit• Prima Primissima• Pharma Swiss (Mucopront, Faringopront etc.)Key Achievements:• Complete design work and creative direction of all ATL and BTL campaigns.• Key designer and planner for the brand new corporate identity for COOP in 2010, from the logo to the store designs (from food photography to information table systems, uniforms), new TV commercial visual design.• Managing COOP’s 15th anniversary events from event materials to documentary films.• Graphic Design, DTP and photography• Copywriting • Strategic planning Show less

Cambridge Ontario Canada

Orchard Design and Communications was the leading architectural design and architectural advertisingstudio in the Cambridge – Kitchener / Waterloo – Guelph triangle, the fastest growing home building market in South-Western Ontario, Canada.Achievements:• Advertising design work for the major home builders in the area.• Advertisement identity design from major residential home building project, from the 150 lot townhome sites to luxury communities.• Press… Show more Orchard Design and Communications was the leading architectural design and architectural advertisingstudio in the Cambridge – Kitchener / Waterloo – Guelph triangle, the fastest growing home building market in South-Western Ontario, Canada.Achievements:• Advertising design work for the major home builders in the area.• Advertisement identity design from major residential home building project, from the 150 lot townhome sites to luxury communities.• Press Ads• Street signs and Billboards• POS Materials (Model home signs, marketing packages)• Directing and editing “Builder Story” and “Site Story” commercial films.• Creating radio ads in home sound studio including music production.• Over 200 hand painted architectural renderings for residential project• Model home photography• Websites Show less

Budapest

Key Clients:• Budapest Operett Theatre• Hungária Biztosító• Osram• Chinoin• BMG Records• Various mainstream music artist (Presser Gábor, Fenyő Miklós, Szulák Andrea, Roy & Ádám)Achievements:• All types of advertising and design work for the corporate clients• Marketing packages for Budapest Operett Theater, like Hotel Menthol, Hello Dolly.• CD covers, posters, concert materials for BMG records• CD covers, posters for mainstream artists… Show more Key Clients:• Budapest Operett Theatre• Hungária Biztosító• Osram• Chinoin• BMG Records• Various mainstream music artist (Presser Gábor, Fenyő Miklós, Szulák Andrea, Roy & Ádám)Achievements:• All types of advertising and design work for the corporate clients• Marketing packages for Budapest Operett Theater, like Hotel Menthol, Hello Dolly.• CD covers, posters, concert materials for BMG records• CD covers, posters for mainstream artists. (Presser Gábor, Fenyő Miklós, Szulák Andrea, Roy & Ádám)• DTP Show less

Budapest, Hungary

Key Clients:• Pizza Hut• KFC• Bonbon Hemingway• ERECOAchievements:• All types of advertising and design work for the corporate clients• Creative direction, copywriting• Communication strategic planning

Budapest

Key Clients:• Seagram (Absolut Vodka)• Citroen• Burger King• Loctite• Sanofi

Budapest, Hungary

Key Clients:• Pizza Hut• KFC• Bonbon Hemingway• Various TV Music programs

Tervezőgrafikus Művész - Bfa, Commercial And Advertising Arts, Egyetemi Diploma

High School Diploma