Peter Lusted Email & Phone Number

Creative and experienced professional, passionate about collaborating with original thinkers and transforming their visions into commercial realities. Demonstrated experience in strategic planning and execution, brand development, investor communications, customer insights - customer journey mapping, product development and managing the performance of cross-functional teams to achieve clear commercial outcomes. 1. Key contributor to the BOS GLOBAL admission document for the successful listing on the London Stock Exchange and co-developed business plan and budgets to secure $2M initial product development funding with ownership of investor communications. 2. Co-developed product development strategy for analytics SaaS software (BOS360 Work Patterns), with ownership of CX/UX/UI design and brand strategy across a portfolio of supplementary products.3. Commercialised an online national pharmacy retail training program. Delivered program to over 7,000 students through direct sales and licensing via National Retail Brands and distribution partners in South Africa and Europe.4. Successfully negotiated and completed the sale of ANZ IP rights of the first pharmacy retail health system to Terry White Chemists. The health system formed the platform for Terry White Chemists health positioning and a subsequent merger with Chemmart to form one of Australia’s largest retail networks lifting overall group sales from $1.1 billion to $2 billion.6. Developed national retail merchandising standards and strategy for Tabcorp Limited gaming venues (hotels & clubs) across Australia.7. Built a marketing and design agency from the ground up. Specialised in production support for the majority of Australian-based Advertising Agencies, building a business from start-up to a turnover of $10M+.8. Developed MLC national brand signage standards for Lend Lease Corporation Limited post-acquisition and the merger of the Capita and MLC brands.

Listed skills include Marketing Strategy, Business Strategy, Retail, Strategic Planning, and 15 others.

• 

  Director Marketing Communications

  Ritter Systems Pty Limited

  Nov 2019 - Present

  Role Objective: From start-up, develop a sustainable business focussed on providing effective solutions to big issues within the building and construction, mining, manufacturing and heavy vehicle transport industries.Responsibilities:• Report directly to the CEO and board.• Corporate brand management• Market research planning and product strategy development• Product branding/packaging development• Trade literature and general market communication development• Product performance testing and quality control • Distribution planning and channel development• Sales oversight.Achievements:• Developed and implemented RitterSystems' corporate brand framework.• Developed product strategy and business cases in line with the business objectives and board ROIC requirements.• Developed systems for niche building and construction applications including cold joint sealing for PVC Permanent Formwork Walling.• Developed the first single component, all whether adhesive solution for fixing stone cladding onto a broad range of surfaces.• Developed and implemented applicator education and certification program.• Developed and implemented partner accreditation program.• Developed and implemented technical and safety data information in accordance with local regulatory standards.• Developed testing protocols to validate product performance with application requirements.• Developed and implemented implemented online transaction and fulfilment platform.• Sales momentum supporting a forecasted $20M turnover within the next 4 - 5 years.