Creative and experienced professional, passionate about collaborating with original thinkers and transforming their visions into commercial realities. Demonstrated experience in strategic planning and execution, brand development, investor communications, customer insights - customer journey mapping, product development and managing the performance of cross-functional teams to achieve clear commercial outcomes. 1. Key contributor to the BOS GLOBAL admission document for the successful listing on the London Stock Exchange and co-developed business plan and budgets to secure $2M initial product development funding with ownership of investor communications. 2. Co-developed product development strategy for analytics SaaS software (BOS360 Work Patterns), with ownership of CX/UX/UI design and brand strategy across a portfolio of supplementary products.3. Commercialised an online national pharmacy retail training program. Delivered program to over 7,000 students through direct sales and licensing via National Retail Brands and distribution partners in South Africa and Europe.4. Successfully negotiated and completed the sale of ANZ IP rights of the first pharmacy retail health system to Terry White Chemists. The health system formed the platform for Terry White Chemists health positioning and a subsequent merger with Chemmart to form one of Australia’s largest retail networks lifting overall group sales from $1.1 billion to $2 billion.6. Developed national retail merchandising standards and strategy for Tabcorp Limited gaming venues (hotels & clubs) across Australia.7. Built a marketing and design agency from the ground up. Specialised in production support for the majority of Australian-based Advertising Agencies, building a business from start-up to a turnover of $10M+.8. Developed MLC national brand signage standards for Lend Lease Corporation Limited post-acquisition and the merger of the Capita and MLC brands.