Peter Ly Email & Phone Number

Atlantic City, New Jersey, US

Atlantic City, New Jersey, US

Atlantic City, NJ, US

• Developed new marketing strategies resulting in 3.5% increase in revenue to $798 million in 2019.
• Responsible for database pulls for mailings and analyses.
• Prepared forecasts and pro-forma business reports to support financial feasibility of proposed programs.
• Analyzed daily response rates and provide response reports for direct marketing programs through SQL queries.
• Composed creative briefs for direct mail, advertising and digital campaigns.

Atlantic City, NJ, US

• Coordinated mailings with mail-house and ensure all mail pieces are on schedule.
• Managed marketing automation tools for bounce back program and monthly marketing programs as well as monthly budgets and forecasts.
• Prepared advisories for all direct mail programs (promotions and special events) for all operating departments including Finance, IT, Food & Beverage, Font Desk and Busing.
• Assisted in direct marketing analysis and response rate performance reports.
• Assisted in database marketing by analyzing different promotions for different demographics.

• Created and promote numerous events and campaigns to enhance brand awareness.
• Merchandised designer men’s wear.
• Communicated current product features and benefits to customers through quality customer service.
• Maintained the store’s website, blog, and social media sites.

Beaverton, OR, US

• Managed and successfully mapped out the constant flow of the footwear department.
• Assisted with new employee training including store policies, services, and register operations.
• Developed employee’s personal and professional growth through leading and educating them with product and business knowledge.
• Directed and Increased Footwear sales by 8% in first year in and 6% during my second year the position.

Beaverton, OR, US

• Part of a staff that expanded and increased sales from $8M to $12M within 6 years.
• Communicated and assisted consumers with needs regarding footwear and apparel.

Philadelphia, PA, US

• Assisted in the set-up, breakdown, and daily operations of Eagles Training Camp at NovaCare Complex.
• Helped carry out various marketing initiatives for the 2014 season such as the “Go Green” campaign.

Camden, New Jersey, US

• Prepared In-game script for PA announcer
• Performed game day operational duties including set up of monitors, flyers, promotional events, Flight Squad and Dream Team.
• Responsible for halftime performances pertaining to set-up and other assistance needed by the performers.
• Assisted management staff in preparation of Allen Iverson’s Jersey Retirement Night such as selecting video footages and present ideas.

• Created brand awareness around the local area by coordinating events
• Organized market research through the consumers
• Tracked online blogs for visibility as well as industry trends

York, PA, US

• Provided assistance to the event supervisor in setting up a variety of sporting events
• Ensured a satisfying and positive atmosphere for fans through excellent customer service

Indianapolis, IN, US

• Planned, arranged, and supervised basketball events at the tournament for over 1,500 fans
• Organized and prepared creative games for 200 kids during halftime of each game to enhanced their experience at the tournament

Bachelor Of Science (B.S), Sport Management

Education record