Peter Macinnis Email and Phone Number
Helpful. Principled. Analytical. Want to know more? Read on, or better yet... reach out!A people-first, hands-on channel leader with deep sales and marketing roots in the Wireless Telecom industry. An expert in 3rd-party sales channels, my experience also includes B2C and B2B leadership roles with direct channels.My leadership philosophy is anchored in the principles of fairness, integrity and transparency. Known for an authentic and collaborative leadership style, I believe in building high-trust relationships by treating every interaction as an opportunity to connect as peers. In my journey I have excelled at engaging with customers, channel partners, employees and cross-functional stakeholders from the front line to the C-suite. I have successfully led my teams and channel partners through through multiple instances of organizational change and market disruptions. My competency as a leader is supported by best-in-class employee engagement and manager effectiveness scores.Navigating ambiguity and complexity is my superpower. My soft-skills and practical approach are matched equally by my business acumen, analytical nature and critical thinking abilities. Committed to fact-based decision making with an appropriate sense of urgency, I use data to identify opportunities, tell compelling stories, influence stakeholders, and motivate teams and channel partners to strive for best in class results. I believe organizations thrive when revenue goals are shared across functions, and stakeholders recognize that all touch-points in the customer journey are part of the product and reflect on the brand.I am a life-long coach by nature. Helping kids, friends, family, channel partners and colleagues achieve their goals is what motivates me in both my personal and professional life.Specialties include: 3rd Party Channels, Sales & Marketing Channel Strategy, Coaching & Development, B2C/B2B Sales Leadership, Telecom, Compensation, Business Development, M&A, Business Analytics, Employee Engagement, Critical Thinking, Business Communications.
Rogers Communications
View- Website:
- rogers.com
- Employees:
- 28543
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Sr. Director, Dealer And Partner Channels, Rogers BusinessRogers CommunicationsToronto, On, Ca
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Sr. Director, Dealer & Partner Channels, Rogers BusinessRogers Communications Apr 2024 - PresentToronto, Ontario, Ca
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Vice President, Dealer ChannelRogers Communications Jun 2021 - May 2022Toronto, Ontario, CaReporting to the Chief Retail Officer, I led a dynamic, high performance team of 38 in the delivery Revenue, Sales and Customer Experience targets across a national Dealer network of 100+ dealer partners and 400+ Rogers, Fido and chatr branded stores. Responsible for channel strategy, P&L, operations, and continuous optimization. Key pillars included sales delivery (including cross-sell and up-sell), partner contracts, compensation, new business development, M&A, cross-channel integration, employee development and engagement. I enjoyed the opportunity to regularly collaborate with Marketing, Finance, Legal, Retail Merchandising & Operations, B2B teams, and other functions and LOBs. Unfortunately, restructuring decisions resulted in the elimination of my role and departure from Rogers.
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Business Owner, NewcomersRogers Communications Jan 2021 - Jun 2021Toronto, Ontario, CaReporting to the Chief Retail Officer, I was selected to lead a new Agile marketing squad focused on Newcomers to Canada, delivered the strategic plan to senior leadership, and collaborated with distribution partners to initiate key campaigns to capitalize on the incoming cohort of international students. Completed Certified Professional - Agility in Marketing certification (ICAgile).
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Senior Director - Branded Retail Dealer SalesRogers Communications 2017 - 2021Toronto, Ontario, CaReported to the VP Branded Retail and led a team of 28 employees responsible for Dealer Channel relationships, contract, strategy, P&L, sales delivery and operations for 400+ retail locations (100+ unique partners) across 3 brands. Significant experience with channel compensation programs, contracts, dashboard analytics, and business development/transformation initiatives (store openings/closures, M&A's, multi brand integrations, omni channel capabilities). Multi-year track record of exceeding best in class scores for Employee Engagement and Manger Effectiveness, Recipient of 2 Ted Rogers Business Excellence Awards for Retail Conversion and Compensation initiatives.
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General Manager, Branded Retail (Sw & Ne Ontario)Rogers Communications 2014 - 2017Toronto, Ontario, CaResponsible to deliver on key sales and customer experience metrics for a network of 200+ corporate and dealer owned Rogers and Fido branded retail stores (500+ employees) throughout Southwest and Northeast Ontario. In addition to sales delivery and retail operations, strategic priorities included significant retail footprint optimization initiatives that delivered multi-million dollar cost savings with no loss of sales productivity.
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General Manager, Dealer Business SalesRogers Communications Feb 2014 - Jul 2014Toronto, Ontario, CaResponsible for business segment strategy, programs and sales delivery for the Dealer channel across Canada. Primary focus was to target the small and medium business segments through traditional B2B relationship management and the retail store network.
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Senior Director, Distribution Sales, Gta RegionRogers Communications 2011 - 2014Toronto, Ontario, CaResponsible for the delivery of sales results from Dealer and 3rd Party Retail Distribution channel partners in the Greater Toronto Area.
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Senior Director, National Dealer SalesRogers Communications 2007 - 2011Toronto, Ontario, CaResponsible for multiple channel management programs, analytics and strategic planning. Specific programs of focus included SMB, Fraud/LP, Mystery Shopping, On-boarding, Hardware Service, Customer Satisfaction, Performance Management Scorecards and Target Setting.
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Director Of Sales, Business Solutions (Atlantic Region)Rogers Communications Jan 2007 - Jun 2007Toronto, Ontario, CaLeader of a team of 8 account executives selling wireless and wireline business and enterprise solutions in Atlantic Canada,
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Director Of Sales (Atlantic Region)Rogers Communications 2002 - 2007Toronto, Ontario, Ca
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Director Of Marketing (Atlantic Region)Rogers Communications 1999 - 2002Toronto, Ontario, Ca
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Progressive Sales And Marketing Roles (Atlantic Canada)Rogers Communications 1993 - 1999Toronto, Ontario, CaRetail Sales Representative, B2B Sales Representative, Dealer Sales Manager, Marketing Manager
Peter Macinnis Education Details
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Acadia UniversityBachelor Of Business Administration - Bba -
Queen'S UniversityExecutive Education - Leadership Program
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Northwestern University - Kellogg School Of ManagementExecutive Education - Channel Management
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Usc Marshall School Of BusinessCtm Advanced Management Program
Frequently Asked Questions about Peter Macinnis
What company does Peter Macinnis work for?
Peter Macinnis works for Rogers Communications
What is Peter Macinnis's role at the current company?
Peter Macinnis's current role is Sr. Director, Dealer and Partner Channels, Rogers Business.
What schools did Peter Macinnis attend?
Peter Macinnis attended Acadia University, Queen's University, Northwestern University - Kellogg School Of Management, Usc Marshall School Of Business.
Who are Peter Macinnis's colleagues?
Peter Macinnis's colleagues are Jeric Taruc, Syed Sabbir Quaderi, Ron Mcknight, Andre Clarke, Moulay Rachid Ismaili Alaoui, Dao Van, Jasleen Kaur.
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