Peter Mack

Peter Mack Email and Phone Number

Brand Strategy via Landor Associates, Elephant LLC and others @ Elephant Ideas and Design
Peter Mack's Location
United States, United States
Peter Mack's Contact Details

Peter Mack personal email

n/a

Peter Mack phone numbers

About Peter Mack

Committed to finding the most productive, innovative and interesting ways of adding value to clients business through actionable marketing ideas, and powerful visual, verbal and experiential design that connects with customers and employees and is rooted in, and reinforcing of, a company’s brand.Peter Mack is the Executive Director of Marketing for Landor Associates in Southeast Asia. He is also a partner in Elephant LLC, responsible for strategy and client relationship management. In addition he acts as a strategist for Hoefig Design. Prior to starting Elephant, Peter was Executive Vice President at Enterprise IG (now The Brand Union) for 6 years, where he was responsible for managing long-term client relationships with Caterpillar Inc., Brown-Forman, FujiFilm USA, Nestlé Foods, and AMD. Before that he was with Landor Associates for 11 years in Hong Kong and San Francisco, beginning as a Technology Manager and eventually becoming a Senior Brand Consultant, managing strategic brand and design projects for Deere & Company, Hewlett-Packard, Lincoln-Mercury, Cathay Pacific, Singapore Telecom, Caltex, Singha Beer and Pepsi Foods, among many others.Peter holds a B.A. degree in Political Science and Oriental Languages with honors from the University of California, Berkeley.Specialties: Brand Strategy, Creative Marketing, Brand Ideation and Facilitation

Peter Mack's Current Company Details
Elephant Ideas and Design

Elephant Ideas And Design

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Brand Strategy via Landor Associates, Elephant LLC and others
Peter Mack Work Experience Details
  • Landor Associates Asia-Pacific
    Executive Director, Marketing
    Landor Associates Asia-Pacific Dec 2008 - Present
    Helping clients to articulate their needs, developing the strategic framework and mustering and managing the project teams to meet those needs.
  • Elephant Ideas And Design
    Partner
    Elephant Ideas And Design Dec 2006 - Present
    Berkeley, Ca, Us
    Committed to finding the most productive, innovative and interesting ways of adding value to our clients business through actionable marketing ideas and powerful visual, verbal and experiential design that connects with customers and employees and is rooted in and reinforcing of a company’s brand.
  • Enterprise Ig
    Executive Vice President
    Enterprise Ig Oct 2000 - Dec 2006
    Responsible for ensuring superior delivery of creative, consulting and account management services to clients. Supervise a staff of 3 client services managers and work closely with the creative department. Key client relationships include 3M, Brown-Forman, Caterpillar Inc., Intel, Fuji Photo Film, Harley-Davidson, and Nestlé.
  • Superunion
    Executive Vice President
    Superunion Oct 2000 - Dec 2006
    London, England, Gb
    Current name for Enterprise IG
  • Landor Associates San Francisco
    Senior Brand Consultant
    Landor Associates San Francisco Mar 1998 - Oct 2000
    Assess client branding needs, develop appropriate strategies and work with design staff to ensure these strategies are reflected during design and implementation process. Key clients included John Deere, Hewlett-Packard, Macy’s and others. Also responsible for new business, generating revenues of over $6 million in 1998 and 1999, most notably winning the Lincoln Mercury catalog account resulting in $3 million annuity business and the establishment of a new studio in Southern California.
  • Landor Associates Asia-Pacific
    Director Of Client Services
    Landor Associates Asia-Pacific Sep 1995 - Mar 1998
    New business development, consulting and account service for clients in Korea, Taiwan, Thailand and Malaysia and for Pepsi Foods International and Kodak region-wide. Generated over $3 million in new business during this period (1/3 of total office revenue). Other clients included Singha Beer, Cathay Pacific Airlines, LG Oil and Caltex Petroleum.
  • Landor Associates
    Branding Consultant
    Landor Associates 1989 - 1998
    Worked with clients to focus and best articulate the strategy that helps to guide verbal and visual creative development and brand engagement
  • Steiner&Co.
    General Manager
    Steiner&Co. Apr 1994 - Sep 1995
    Responsible to the owners/directors for running of company, Hong Kong’s oldest design firm. Shifted emphasis of the company from print work toward corporate identity work.
  • Landor Associates Asia Pacific
    Operations Manager
    Landor Associates Asia Pacific Nov 1989 - Apr 1994
    Managed studio traffic and maintained computer systems for the Asia-Pacific region.
  • Graphics Plus
    Principal
    Graphics Plus May 1987 - Oct 1989
    Established, did new business and print production for start-up design firm in Taiwan.

Peter Mack Skills

Brand Architecture Creative Direction Corporate Branding Strategy Brand Development Branding And Identity Creative Strategy Corporate Identity Integrated Marketing Marketing Strategy Marketing Marketing Communications Brand Management Digital Marketing Brand Awareness Digital Strategy Brand Implementation Interactive Marketing Customer Insight Packaging Relationship Marketing Concept Development Visual Identity Start Ups Art Direction Positioning Advertising New Business Development Content Strategy Direct Marketing Interactive Advertising Crm Digital Media Collateral Product Naming Brand Equity Experience Design Brand Development Strategy Copywriting

Peter Mack Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Political Science/Oriental Language
  • The Chinese University Of Hong Kong
    The Chinese University Of Hong Kong
    Chinese Language And Literature

Frequently Asked Questions about Peter Mack

What company does Peter Mack work for?

Peter Mack works for Elephant Ideas And Design

What is Peter Mack's role at the current company?

Peter Mack's current role is Brand Strategy via Landor Associates, Elephant LLC and others.

What is Peter Mack's email address?

Peter Mack's email address is pe****@****llc.com

What is Peter Mack's direct phone number?

Peter Mack's direct phone number is +151064*****

What schools did Peter Mack attend?

Peter Mack attended University Of California, Berkeley, The Chinese University Of Hong Kong.

What are some of Peter Mack's interests?

Peter Mack has interest in Education.

What skills is Peter Mack known for?

Peter Mack has skills like Brand Architecture, Creative Direction, Corporate Branding, Strategy, Brand Development, Branding And Identity, Creative Strategy, Corporate Identity, Integrated Marketing, Marketing Strategy, Marketing, Marketing Communications.

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