Peter Mannes Email & Phone Number

Nashville, Tn, Us

Creative direction and brand strategy for clients in tech, entertainment, energy, media, and nonprofit.

Nashville, Tennessee, United States

Led SmileDirectClub’s in-house agency in executing the global creative strategy and vision for the pioneering DTC brand. Helped scale the brand internationally, shaping 360 creative in multiple languages and cultures across advertising, branded content, social media, product naming / launches, packaging / retail displays, environmental design, and communications. Defined brand standards, voice, and visual styles for all SmileDirectClub content, design, copy, video, and imagery.Launched and led creative initiatives that transformed the business by tapping into new demographics and amplifying awareness. Helped evolve the brand from startup disruptor to industry leader through foundational brand campaigns, product / feature innovations, new brand extensions, and retail product launches.

Nashville, Tennessee, United States

Nashville

Directed the internal Creative team in rebranding CMT to elevate the network’s programming portfolio nationally, reaching new audiences and delivering consistent quarter over quarter growth. Drove 360 brand expression and identity across digital, social, broadcast, app, and website experiences. Led the team in producing best-in-class work during multiple corporate restructures, overseeing a multimillion-dollar budget. Shaped creative strategy for CMT’s annual awards shows and musical events, creating branded assets for viewer campaigns, stages, sponsor activations, promotions, printed materials, awards, and merchandise. Other highlights included omnichannel packaging and promotion of the annual CMT Music Awards and successful relaunch of the hit series “Nashville”.

Nyc

Brand marketing lead in charge of creative strategy, voice, and execution for program launches and top-rated series. Developed a new brand guide to reposition the network beyond indie films into a broader focus on pop culture. Collaborated with Marketing to shape long-term sponsorship and content strategy.

Founded and ran a full-service production company providing creative and branding support to clients, agencies, and global television networks. Clients include: G4, IFC, TLC, CA Square, BigStar, Open, FischerSpooner, Cathoderay NY, Optic Nerve, Leroy + Clarkson, Beehive, Calvin Klein Cosmetics, Anatomy Media, Sugarcamp Films, The History Channel, VH1 Classic, AMC, Lifetime, Washington Square Films, Auction HD, Atom Television, Suk & Koch, Sundance Channel

Launched a creative media and production agency based in New York and LA, providing clients with full-service brand building solutions across platforms. Specialized in original concepts for multi-screen, editorial, design, animation, brand strategy and integration, creative direction, and live-action production.

Oversaw production of all on-air promos, series, specials, interstitials, and marketing assets for the launch and operation of two TV brands for the Japanese market - including managing a bilingual staff and supervising a global network of vendors. Networks included: • SheTV (women’s lifestyle)• SF (science fiction)

Bachelor Of Science (B.S.), Radio/Tv/Film

Ctam Cable Executive Management Program