Peter Mårtensson Florea Email & Phone Number

Malmö, Se

Malmo, Skåne County, Sweden

In my role, I hold full commercial responsibility for the Nordic markets, focusing on bothmarket development and strategic growth.I actively develop, implement, and manage the commercial strategies for Solis invertersacross the Nordic region. Collaborating closely with distributors and partners, I ensuremarket share expansion, brand awareness, and the achievement of sales and strategic goals.My responsibilities encompass a wide range of activities, including process improvements,product development, digital integration, procurement, supplier contract structuring andnegotiation, and other growth initiatives.

Malmo, Sweden

Founded this company with the goal to help clients turn goals into reality. During the last 10 years, I have served various companies as a consultant, with the focus on commercialization, IoT, sales, international expansion and operational improvement. I have been the project owner in all cases, coordinating with various stakeholders, subcontractors, and vendors. The client ranges from startups to fortune 500 companies.

Malmö, Skane County, Sweden

I was hired as a Management Consultant to support the sales performance, customer journey, and growth strategies for the B2C & SME Solar segment. This was a hands-on role in developing, implementing, and managing sales strategies. Work included end-to-end sales process improvements, product development, and digital platform integration, procurement, supplier-contract structuring and negotiation, and other growth activities.In co-operation with the key stakeholders and partners, we created sales excellence enabling massive growth.

Köpenhamn, Danmark

I had full responsibility for the sales department and the development of the commercial strategies. I also served as an interim Board Member. This was a hands-on role in developing, implementing, and managing the commercial strategies for Addwish. Key Focus areas; increase average deal size, improve CAC, shortening sales cycles, product packaging, ramp-up time of new staff and to work closely with all the great talents in the company to ensure a successful outcome.

I was the Managing Director for Ageras Sweden and Norway, where I held full responsibility for the companies' performance. I was responsible to develop strategies and workflows to ensure rapid growth while still delivering a profit. I oversaw a total of 46 employees, leading, motivating and developing managers as well as the operational performance. The training systems, forecasting strategies and revenue model developed was used as the framework to open new markets within the Ageras concern.

Zürich Area, Switzerland

I was hired as a Management Consultant to support the company launch, which, after 6 months, resulted in a full-time position as the Managing Director. As the Managing Director, I held full responsibility for the company's performance. I was responsible for the strategic and operational decisions whilst closely managing projects, supply chain, IT and human resources to ensure successful delivery and demonstrable results. I managed the execution of the company’s global strategy and ensuring operational success of launching the product in +100 countries.

I was hired as a Sr Sales Consultant and after 9 months I was promoted to Partner Development Executive. I was responsible to develop a Partner Program and the sales budget of the Partner Department.A hands-on role in developing, implementing, and managing the global partner/channel sales strategies for Secunia. This included creating global training programs, establishing operating levels and designated requirements for partners. Conducted a wide variety of direct sales, marketing, and technical best-practice to grow revenues, profitability, and market share.

I franchised three telecom stores and ran a B2B telemarketing company. I was responsible for the daily operations, process improvement, and the overall company performance. I held full operating responsibility including partner management, customer service, recruiting and staff development, marketing and promotion, technical operations, and administration.

I was hired as a Sales Manager with full responsibility for all sales activities and the company's overall sales budget. I managed and led a large sales department comprising of 50+ sales employees over four different departments, telemarketing, business-to-business, event sales, and the customer service department.

I was hired as a Management Trainee to learn direct sales and how to build profitable sales teams. I was responsible for my own sales budget working on 100% commission, as well as lead generation going door to door selling phone subscriptions. I was also responsible to develop my own team, ensuring profitability, skill development, and motivation.

I was hired as a professional basketball player in the highest league in Switzerland.