Peter Mbuba Email & Phone Number

Lagos, Lagos State, Nigeria

Lagos, Lagos State, Nigeria

Lagos, Lagos State, Nigeria

Lagos, Nigeria

Lagos, Nigeria

Drives, coordinates and manages all E& J Gallo alcoholic beverages pan Nigeria. Manages all sales team in traditional/open markets, modern trade and the mega trade of the company.

Lagos

• Drafting and packaging marketing and sales strategies for clients.• Embedding and motivating clients team to achieve set targets.• Representing our clients in negotiations with the public, key stakeholders and government agencies.• Leads the evaluation and development of marketing services and tools based on the type of the product for our clients.• Identifies competition in the market and plan strategies to overcome or survive market risks and threats for our clients.• Plans strategies to survive the unexpected ups and downs in the market and competition• Decides budget by collecting specification from the marketing team and strives to reduce the budget and make profits from the company

Lagos

Overseeing the management of the distributor and retail end of the company's route to Market.Overall responsibility of driving brand visibility in all channels of the business and ensuring the growth of Intention to recommend (ITR) and Intention to purchase (ITP) of our products.Channel developments, distributors,dealers and sub dealer developments and managements.Retail sales outlets development in collaboration with channel partners and sub channel partners.Initiating and driving of the regional BTL activities for the business towards customer acquisitions and retention across all segments and channels of the business.Development of brand execution guidelines by outlets type & category, development of brand collateral requirements. Development of deployments plans, visibility targets and setting of monthly roll out targets with deployment timelines.Key Achievements:•Through effective visibility drives and branding in the trade, we grew the regional Intention to Recommend (ITR) and Intention to Purchase (ITP) from 21% to 28% and 18% to 25% from October 2014 to October 2015 respectively.•In collaboration with Lagos region Channel partners and Sub Channel partners, we expanded the retailers base by 25% within Quarter 3 to Quarter 4, 2015.•Through my initiated trade loyalty scheme, we moved retail outlets in Lagos region from 2,000 to 3,500 outlets within a quarter in 2015.•Developed the first ever successful Airtel activations and events collaboration with Nigerian breweries in the Airtel/Star Trek initiatives. First successful Arewa day in Lagos; activating over 10,000 new subscribers into the Airtel network, within a day.•Initiated and facilitated the first Airtel Nigeria Enterprise and SME forum for small and medium size customers in Lagos region.•Instrumental to the development of the Airtel Volume Per Outlet (VPO) project and ensured retail outlets growth in 2015.

Port Harcourt

Overall responsibility of driving brand visibility in all channels of the business and ensuring the growth of Intention to recommend (ITR) and Intention to purchase (ITP) of the business.Retail sales outlets development in collaboration with channel partners and sub channel partners.Initiating and driving of the regional BTL activities for the business towards customer acquisitions and retention across all segments and channels of the business.Development of brand execution guidelines by outlets type & category, development of brand collateral requirements. Development of deployments plans, visibility targets and setting of monthly roll out targets with deployment timelines.

Lagos

•Development of strategic approach towards retailers, distributors, wholesalers and other influencers of the consumers and implementing it through the organised coverage planning.•Ensures a maximum visibility of our products and visual merchandising materials in all relevant target POPs through the selling-out activities of our field force. •Development and implementation of the downstream counterfeit plan for Nigeria, in collaboration with the Vlisco Secondary Supply Chain units.•Ensure a maximum presence of our products in the relevant targeted POPs through selling-in activities. •Development and implementation of the channel strategic activities for the different channels, the traditional retail market shops and wholesalers.•Ensures that the retail census database has the right classification criteria and is always up-to-date with the relevant Point-of- Purchase for African Print consumers.•Development and implementation of marketing activities both the ATL and BTL strategies for Vlisco Nigeria and also coordinating all media agencies.Key Achievements:•Grew Vlisco Nigeria sales consistently from Q3, 2011 to Q4, 2013 from 25% to 50%•Initiated and successfully carried out the first ever Vlisco Nigeria Retail Census and Channel Classification Exercise. •Developed the first ever Vlisco Nigeria route to market channels.•Designed and deployed appropriate POSM and communication materials in 98% of all retail touch points in Vlisco Nigeria.

Lagos

Job DescriptionDevelopment and implementing of trade marketing and distribution scorecards to assist tracking and feedback of objectives, strategies and operational plans.Development of trade marketing and distribution goals and key performance indicators.Providing systems, administration and reporting directives to regional teams.Assist regional teams to understand and implement brand and trade activities.Driving and implementation of distribution outlets expansion.Implementing and driving the trade marketing and distribution process.Implementing and driving the retail classification system etc.

Ibadan

• Develop and implement strategic Trade Marketing and distribution plans for the region to achieve corporate objectives for products, distribution and promotions.• Deliver regional sales targets and objectives.• Grow regional share of market.• Execute company’s sales plans for the region.• Identify and explore new sales and marketing opportunities in the region.• Manage the entire Trade Marketing and Distribution team in the region • Develop and execute Regional Marketing programs to achieve stated objectives regarding revenue, profitability and market share • Identify, create and execute communal and goodwill initiatives in the region. • Research and provide feedback reports on competitor activity and peculiar market situations and any issues affecting the marketing and distribution of BATN products in the region • Plan and oversee execution of Trade Marketing and Distribution activities within the region • Provide post-activity reports, analysis and regular status reports on regional TM&D programs • Build and maintain relationships with customer groups • Participate in organization of dealer forums

Responsibility for Rivers, Bayelsa and Imo StatesKey Achievements Won the best Performing TM&D Area in BATN in 2006Achieved the highest volume contributor for South East region 2006. Achieved the highest premium contributor for South East region, 2006.Expanded distribution outlets by 30% in 2006.

Mba, Marketing

2014 Masters, Masters Of Business Administration Marketing

2nd Class (honours) lower division

Building And Leading The Team, Team Leadership, Pass

B A (Ed) History, History

Activities and Societies: Rotaract Club, Dollars Club, Students Union Congress

Education record

Education record