In 2003, Peter founded WBS, a company dedicated to helping wine business owners build a better business. Peter is on the advisory boards of several Australian, South African and New Zealand wine companies and is well known for his workshops, research and writing on Strategy, Sales & Marketing and Financial Management.Recent AchievementsAssisted one of the world's largest wine companies with it Direct to Consumer strategyPresented to Direct to Customer Global Best Practice and Conferences across the globe.Created and implemented the only Direct to Customer Benchmarking Study for Aus, NZ and South Africa. Wineries are benchmarked against their US counterparts. More than 1700 people have now attended workshops run by WBSCarried out strategic reviews for some of the world's foremost wine companies. So far, 320 businesses have paid us for our advice Developed the only comprehensive research into the On-Premise market in Australia, New Zealand, Canada, South Africa, China, Germany, the US, and the UK.

Reporting to: - The Chairman Responsibilities: - Total operational responsibilityWas Chairman of Wine Marlborough and an Alternate Board member of NZ Winegrowers during this time

Freixenet is the world's largest producer of sparkling wine and 10th largest wine company. This position was based in Sydney and involved spending more than 150 days per year travelling.Reporting to: - Global Export DirectorResponsibilities: Leader of the Wine Team within Freixenet's Export Management Group. Role included Global investment decision analysisCo-ordination of Global Business Intelligence support function.Total accountability for Freixenet Group's sales and marketing in the Southern Hemisphere excluding South America. Major AchievementsHelped create the global positioning for the Freixenet brand. Wrote Freixenet's Global Strategic Plan for their 2 million case wine businessManaged the team of lawyers, bankers and accountants during the legal and financial due diligence process associated with the acquisition of the Wingara Group, a major player in Australian wine.Built the company's Business Intelligence System from scratch. This proved to be a major source of company wide objectives and motivator for the global sales team.Peter's territory held the highest market share within the Cava category of any area in the world by 1999

Table WinesFull responsibility for the product management of the McWilliams Table wine portfolio

Area management

Full range sales and marketing apprentiship