Peter Mccarthy

Peter Mccarthy Email and Phone Number

Books, Marketing, Data, Tech :|| @ Open Road Integrated Media Inc.
Peter Mccarthy's Location
New York, New York, United States, United States
Peter Mccarthy's Contact Details
About Peter Mccarthy

Audience-centric, data-informed technical and creative marketer focused on books and media. More than 20 years of marketing, sales, technology, editorial, management, data analysis, and strategic leadership experience, primarily as a trade book publishing executive. Currently, I focus on the collection of consumer insights to inform the building of software, analytics, and agency services that support the marketing and selling of books, eBooks, and audiobooks at scale.Throughout my career my focus has been on using technology to drive and support marketing efficiency and innovation to put the right book in the hand of the right reader.The thoughts and opinions I share here are mine alone; they do not reflect those of my employer.

Peter Mccarthy's Current Company Details
Open Road Integrated Media Inc.

Open Road Integrated Media Inc.

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Books, Marketing, Data, Tech :||
Peter Mccarthy Work Experience Details
  • Open Road Integrated Media Inc.
    Chief Marketing Officer
    Open Road Integrated Media Inc. Nov 2022 - Present
    New York, Ny, Us
    As a member of the executive team, develop corporate strategy for continued growth. Lead and ensure strategic alignment and execution across marketing analytics, content, audience development, design, and product teams.
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  • Ingram Content Group
    Director, Consumer Insights
    Ingram Content Group Nov 2017 - Nov 2022
    La Vergne, Tennessee, Us
    Led business, product, creative, and execution functions for a number of consumer analytics, marketing, and eCommerce offerings used both in-house and by external clients.
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  • Optiqly
    Co-Founder, Chief Product Officer
    Optiqly Oct 2016 - Oct 2017
    New York, Ny, Us
    Co-founded a marketing technology start-up focused on software and services that help individuals and enterprises optimize the sales potential of books, ebooks, and other products online.As its CPO, I oversaw product development, positioning, and participated in all aspects of running the business.Acquired by Ingram Content Group in October 2017.
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  • The Logical Marketing Agency
    Co-Founder, Chief Creative Officer
    The Logical Marketing Agency Apr 2014 - Oct 2016
    New York, Ny, Us
    Co-founded The Logical Marketing Agency with the mission of providing data-driven, effective, elegant marketing solutions to members of the publishing industry.As Chief Creative Officer, I developed and drove the services that brought to our clients and partners sophisticated digital practices grounded in a nuanced understanding of the publishing industry.
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  • Mccarthy Digital
    Founder, Principal Consultant
    Mccarthy Digital Jul 2012 - Apr 2014
    Founded, ran, and grew a digital consultancy designed to help members of the publishing value chain define and realize their business strategies.
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  • The Orchard
    Senior Vice President, Marketing
    The Orchard Aug 2011 - Apr 2012
    New York, Ny, Us
    Directed marketing and publicity efforts for the independent digital music distributor.
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  • Random House
    Vice President, Director Of Marketing Innovation
    Random House Oct 2005 - Jul 2011
    New York, Ny, Us
    Envisioned and developed the next-generation direct-to-consumer marketing and eCommerce mindset, resources, toolsets, processes, and analytical practices for the world's largest trade book publisher.
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  • Penguin Group Usa
    Vice President, Executive Director, Penguin Group (Usa) Online
    Penguin Group Usa Oct 1998 - May 2005
    New York, Ny, Us
    Directed US corporate online marketing and eCommerce activities for one of the strongest brands in global trade book publishing.
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  • The New York Review Of Books
    Associate Director Of Electronic Publishing
    The New York Review Of Books Oct 1996 - Sep 1998
    New York, Ny, Us
    Developed and maintained the first website for the venerable book review and social commentary newspaper, adding strong online subscription and advertising revenue streams.
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  • Granta Publications
    Senior Electronic Editor
    Granta Publications Oct 1996 - Sep 1998
    London, Gb
    Developed and maintained the first website for renowned British literary magazine.
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  • The Reader'S Catalog
    Senior Editor
    The Reader'S Catalog Oct 1996 - Sep 1998
    Managed editorial development of "Whole Earth Catalog" for books—40,000 of the best books in print, relationally categorized, annotated, and reviewed. This book is widely viewed as a direct precursor to online bookselling.Licensed content and underlying database to Barnes and Noble to support the launch of the first BN.com.
  • Scott Rudin Productions
    Development Intern
    Scott Rudin Productions Jun 1993 - Sep 1993
    New York, New York, Us
    Read scripts, wrote coverage, answered phones, among other administrative tasks.
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  • Lee Rich Productions (Warner Brothers)
    Development Intern
    Lee Rich Productions (Warner Brothers) Jun 1993 - Sep 1993
    Read scripts, wrote coverage, answered phones, among other administrative tasks.

Peter Mccarthy Skills

Publishing Online Marketing Online Publishing E Commerce Content Strategy Books Digital Media Integrated Marketing Marketing Digital Marketing Social Media Social Media Marketing Editorial Content Development Digital Strategy Seo Content Management Publicity Ebooks Business Strategy Blogging Digital Publishing Marketing Strategy Magazines Copywriting Email Marketing Online Advertising Project Management New Media Strategic Partnerships Web Analytics Social Networking Advertising Web Marketing Mobile Marketing Web Marketing Strategy Editing Google Analytics Social Marketing Consumer Marketing Interactive Marketing New Media Marketing Publishing Technology New Media Strategy Search Engine Optimization Social Media Measurement Media Planning Mobile Advertising Sem

Peter Mccarthy Education Details

  • Union College
    Union College
    Film Studies
  • Cornell University
    Cornell University
    Industrial And Labor Relations
  • The Taft School
    The Taft School
    High School

Frequently Asked Questions about Peter Mccarthy

What company does Peter Mccarthy work for?

Peter Mccarthy works for Open Road Integrated Media Inc.

What is Peter Mccarthy's role at the current company?

Peter Mccarthy's current role is Books, Marketing, Data, Tech :||.

What is Peter Mccarthy's email address?

Peter Mccarthy's email address is pm****@****dia.com

What is Peter Mccarthy's direct phone number?

Peter Mccarthy's direct phone number is +191433*****

What schools did Peter Mccarthy attend?

Peter Mccarthy attended Union College, Cornell University, The Taft School.

What are some of Peter Mccarthy's interests?

Peter Mccarthy has interest in Family, Gardening, Technology, Books, Music, Golf, Film.

What skills is Peter Mccarthy known for?

Peter Mccarthy has skills like Publishing, Online Marketing, Online Publishing, E Commerce, Content Strategy, Books, Digital Media, Integrated Marketing, Marketing, Digital Marketing, Social Media, Social Media Marketing.

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