What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw—a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL)—translates the genius and madness of the world’s funniest people into powerful prescriptions for professional success.Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), McGraw reveals surprising business lessons from the masters of comedy:• What Tina Fey and Amy Poehler can teach you about creating disruptive innovation.• Why Dave Chappelle and Joan Rivers are the blueprint for brand building. • What Bill Murray and Groucho Marx know about managing a career.• How Jerry Seinfeld’s daily rituals made him the wealthiest comic alive.The insights in Shtick to Business will help you outsmart the competition and build a serious career. You’ll learn new skills—enhanced creativity, better decision making, and a marketing mindset—to launch a business, tackle tough management problems, and improve innovation. And you’ll never have to tell a joke.DR. PETER MCGRAW is a behavioral economist and global expert in the scientific study of humor. He directs The Humor Research Lab (HuRL), hosts the podcast I’M NOT JOKING, and is the co-author of The Humor Code: A Global Search for What Makes Things Funny. McGraw’s work has been covered by The New York Times, Wall Street Journal, Harvard Business Review, NPR, BBC, and CNN. He’s a sought-after speaker and professor who teaches MBA courses for the University of Colorado Boulder, University of California San Diego, and London Business School.

The Humor Code: A Global Search for What Makes Things Funny.Coming to bookstores everywhere on April 1, 2014.Pre-order from Amazon: http://amzn.to/16B9XEa

Postdoc in the Woodrow Wilson School of Public Policy