Peter Mcqueen Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina Area

Managed team of channel marketers in planning and executing comprehensive channel marketing strategies to maximize partner engagement and increase revenue generation. - Collaborated closely with the Brighthouse national accounts team to set annual go-to-market strategies for primary distribution partners, including Wells Fargo, Merrill Lynch, LPL, and JP Morgan Chase. - Orchestrated cross-functional efforts within marketing to develop and lead partner engagement programs through awareness and demand generation programs such as content, events, and marketing campaigns.- Provided channel- and partner-specific enablement tools, empowering sales teams to effectively position company's retirement product solutions with targeted financial professionals and partner centers of influence.- Leveraged internal marketing resources to enhance Brighthouse's presence at partner events and meetings, employing engaging content, speakers, and other tactics to drive audience engagement.- Developed a high-performing channel marketing team, providing guidance and coaching to ensure professional growth and team success.

Charlotte, Nc

Led Product Marketing Content team, group charged with ensuring all marketing materials across print and digital platforms were kept current and available for sales teams to utilize with financial professional and consumer audiences.- Managed the full spectrum of marketing materials in annuity and life insurance lines of business, implementing updates due to product, regulatory, and brand evolution changes.- Collaborated with internal marketing and sales partners to evaluate and optimize the effectiveness of marketing materials.- Successfully recruited, onboarded, and developed junior team of marketers, maintaining deep bench of talent for future product and performance marketing team needs.

Charlotte, Nc

Responsible for developing the marketing messaging and executing the go-to-market strategy for several of the company’s retirement annuity product solutions.- Leveraged consumer and financial professional insights and collaborated with product development and sales leadership teams to develop distinct product positioning.- Translated products’ value proposition into development of compelling sales enablement materials for audiences at all stages of the sales funnel: collateral, presentations, webinars, digital content, and online tools.- Collaborated with other internal stakeholder groups to ensure alignment of objectives across campaign launches and product releases.- Led marketing launches of three annuity products/categories new to the MetLife portfolio: deferred income annuity, investment-only variable annuity, and fixed index annuity.- Fostered strong relationships with legal and compliance partners to ensure regulatory compliance while maximizing effectiveness of marketing messaging.

Charlotte, Nc

Developed and communicated the marketing commercialization plans within the Drugstore, Restaurant, On-Premise and Vending channels supporting each channel’s business objectives. - Successfully implemented brand, channel, and retail partner-specific marketing initiatives by collaborating with key account management and sales operations teams.- Ensured alignment and consistency of strategy among key stakeholders: internal departments, field sales, and retail partners.- Increased execution of marketing initiatives by implementing a new, centralized point of sale procurement system for sales team and developed comprehensive selling reference tools detailing all merchandising standards, equipment, and sales priorities.- Enhanced the company's market presence in key geographic regions by establishing Model Markets, strategically designed zones with heightened marketing support, particularly emphasizing impactful initiatives in the restaurant and on-premise channels.- Managed annual budget in excess of $1.5MM, encompassing external agency management, point of sale development, consumer retail programs, and new product launch support.

Charlotte, Nc

Managed Coca-Cola Consolidated’s experiential and product sampling marketing programs. Directed all aspects of programs including program development, event scheduling, and management of 15 to 20 team members. - Promoted from team member to manage the 10-person Coca-Cola Family Festival, the Company’s experiential marketing team.- Leveraged experiential activities to gain incremental opportunities for Coca-Cola portfolio of beverages at key retail partners such as Walmart, CVS, and Sam’s Club.- Developed new interactive tools to incorporate into the program, creating impactful interactive experiences to drive brand loyalty and engagement with core audience.- Also managed 10-person product sampling team, showcasing brand and package innovation to drive trial and awareness.- Developed and communicated all of the programs’ marketing collateral.- Analyzed business results to ensure return on investment and fulfillment of company objectives.

Charlotte, Nc

Team member with the Coca-Cola Family Festival, the company’s experiential marketing team.- Organized and executed special events throughout Coca-Cola Consolidated’s footprint. - Retail promotions with key customers such as Walmart, Food Lion, Harris Teeter and Sam’s Club.- Large-scale events such as the Coca-Cola 600, Bank of America 500, Country Music Association Fan Fest, Charlotte Hornets games .- Managed part-time and temporary employees that assisted with events.- Assisted manager with recruitment and on-boarding of new team members.