Senior Director, Growth Technology
CurrentLeading high performing marketing teams that oversee ad tech product management, content management, channel management / operations, and program management across the entire CK business.
Please complete the CAPTCHA to continue
@creditkarma.com
✓
8 phones found area 415, 510, 805, 650, and 866
✓
LinkedIn matched
A concise factual answer block for searchers comparing this professional profile.
Peter Mcrae is listed as Senior Director, Growth Technology at Credit Karma at Credit Karma, a with 501 employees, based in San Francisco Bay Area, United States. AeroLeads shows a work email signal at creditkarma.com, phone signal with area code 415, 510, 805, 650, 866, and a matched LinkedIn profile for Peter Mcrae.
Peter Mcrae previously worked as Senior Director, Growth Technology at Credit Karma and Director, Growth Technology at Credit Karma. Peter Mcrae holds Bs Management Infomation Systems, Business Administration / Information Systems; Computer Science from California Polytechnic State University.
This section adds company-level context without repeating Peter Mcrae's masked contact details.
AeroLeads found 1 current-domain work email signal for Peter Mcrae. Compare company email patterns before reaching out.
I’m hiring for Martech roles in Charlotte. A consistent high performer with experience leading teams across software engineering, business intelligence / analytics, conversion optimization, and digital marketing. I have a passion for technology and a successful track record of delivering solutions that solve business and customer problems. I enjoy being at the intersection of technology, analytics, and marketing, with the ability to go deep and broad across these areas. I enjoy sharing my experience as a speaker at conferences, mentoring team members across organizations, and communicating results to executive leadership. I want to continue to grow as a leader – both in the development of individuals and as a thought leader in my industry while solving interesting marketing problems.
Listed skills include E Commerce, Web Analytics, Analytics, Sql, and 27 others.
Company context helps verify the profile and gives searchers a useful next step.
A career timeline built from the work history available for this profile.
Oakland, California, Us
Leading high performing marketing teams that oversee ad tech product management, content management, channel management / operations, and program management across the entire CK business.
Oakland, California, Us
Leading a team of product managers and marketing technologists focused on building, buying, integrating, and operating a technology stack at scale (100MM members and billions of interactions) to fuel Credit Karma’s growth.I’m currently hiring a team in Charlotte so if you love marketing, data, and technology please reach out. Looking for people with a technical slant that have experience working with solutions like Google Analytics, Tealium, DMP’s / CDP’s, Mobile attribution tools (Appsfyler/Branch), DSP’s, Ad servers, Experimentation platforms (Target), and more.
Santa Clara, California, Us
In this role I'm responsible for the technical solutions that enable our Marketing organization most effectively meet the needs of our customers and prospects while achieving our strategic objectives.- Design the future state marketing technology eco-system (emphasis on capabilities & integration)- Evaluate the technology landscape and drive decision making around future investments - Architect & on-board new solutions then transition responsibilities to operational teams - Develop Martech solutions that leverage TIBCO products with a focus on the ability to "productize" and take those solutions to market- Measure marketing and technology performance to close the feedback loopAreas covered: Marketing analytics / performance management, multi touch attribution, web analytics, cloud product analytics, marketing automation, conversion optimization, lead and account scoring, digital marketing enablement (paid and organic), website chat, data cleansing and enrichment, audience management, customer and prospect account scoring
San Jose, California, Us
- Responsible for all features and platform capabilties to support the Norton digital acquisition business- Responsible for the delivery all of work on the Norton.com website globally - Responsible for defining the vision and roadmap for a re-write of the Norton commerce platform on a modern technology stack w/ a focus on tooling to significantly improve the operational effort required to manage a global online store - Working in an Agile environment, responsible for collaborating with product owners across 6+ SCRUM teams - Responsible for interfacing with business and technical stakeholders across all functions and levels within the Norton Business Unit- Responsible for the migration of content from a legacy CMS to Adobe Experience Manager (AEM)
San Jose, California, Us
Led a team of front-end developers responsible for building a user interface to manage the online store. Application was developed using Angular & NodeJS -- interfacing with a set of RESTful API's. Led the eBusiness summer intern program (all aspects) which resulted in 30+ interns and 14 full-time conversions.
San Jose, California, Us
Led a hybrid team of marketers / developers responsible for implementation and management of all marketing, analytics, and A/B testing capabilities on Norton.com and the online store (consumer & SMB). Technologies included: Multi Touch Attribution, Voice of Customer, A/B Testing, Affiliate Networks, Re-marketing, Prospecting, Data Management Platform, Web Analytics, Display Advertising, and Personalization. Additionally, team acted as SME's in these areas for all of Symantec online.
San Jose, California, Us
Reporting to the Director of Optimization & Analytics, led a team responsible for bringing A/B testing, experimentation, and personalization to Norton's on-line business. Was individually assigned the role of Americas Optimization Lead and was responsible for partnering with the business / marketing organizations on all site experimentation (from ideation, to delivery, to analysis). Additionally, led technical team members that were responsible for all technology aspects on the optimization program. In this role, the team built a world-class optimization program, highlights include:- One of the most robust Test & Target implementations, using the complete feature set of the product- Testing velocity that reached 150 tests per month- Advanced business analytics tools (Qlikview) that enabled deeper understanding of test outcomes- Development of a custom optimization command center application for managing a program at scale.
Gb
Led 25+ data analysis efforts to support PwC audit engagements. These analyses focused on data obtained from various financial systems across the organization (Oracle, SAP, and Hyperion). Scoped and planned, executed & reviewed analyses related to the General Ledger; AR, AP, and Inventory sub-ledgers; and the consolidation cycle.Led a large scale data analysis effort at multi-billion dollar consumer products company to provide targeted reporting on sales, distribution, and financial accounting processes. Developed a robust reporting solution to aggregate and report on large volumes of data from SAP, a legacy warehouse management system, and several key system interfaces. Engagement deliverables provided improved visibility of key system and process metrics to the CFO and other executive management.Assisted a large technology organization (hardware and software) with a controls optimization effort during an SAP re-implementation. Worked with business process owners, implementation teams, and management to identify opportunities to leverage standard SAP configuration to create a more automated and simplified controls environment.Developed a web-based tool to track internal PwC projects and provide management with dynamic reporting capabilities to more narrowly target prospective clients. Owned project from start to finish, created a robust data model to support application functionality, performed extraction, transformation, and load (ETL) processes from disparate data sources to incorporate 3 prior years of project history. Worked with management teams to identify key reporting metrics and developed subsequent reporting functionality to support the defined
Other employees you can reach at creditkarma.com. View company contacts for 501 employees →
Abhinav Tyagi
Colleague at Credit KarmaNew York, United States
View →
RM
Rachel M.
Colleague at Credit KarmaCharlotte, North Carolina, United States
View →
PD
Preeti D.
Colleague at Credit KarmaSan Francisco Bay Area, United States
View →
TK
Thanush Kumar
Colleague at Credit KarmaBengaluru, Karnataka, India
View →
PS
Puneet Singh
Colleague at Credit KarmaCharlotte, North Carolina, United States
View →
DW
Drew West
Colleague at Credit KarmaAtlanta, Georgia, United States
View →
RU
Rathnakar Umapathi
Colleague at Credit KarmaCharlotte, North Carolina, United States
View →
RH
Rachel Hollister
Colleague at Credit KarmaSan Francisco, California, United States
View →
KK
Krishna Kanth
Colleague at Credit KarmaSan Francisco Bay Area, United States
View →
EL
Ed Lee
Colleague at Credit KarmaNewark, California, United States
View →
Quick answers generated from the profile data available on this page.
Peter Mcrae works for Credit Karma.
Peter Mcrae is listed as Senior Director, Growth Technology at Credit Karma at Credit Karma.
AeroLeads has found 1 work email signal at @creditkarma.com for Peter Mcrae at Credit Karma.
AeroLeads has found 8 phone signal(s) with area code 415, 510, 805, 650, 866 for Peter Mcrae at Credit Karma.
Peter Mcrae is based in San Francisco Bay Area, United States while working with Credit Karma.
Peter Mcrae has worked for Credit Karma, Tibco, Symantec, and Pricewaterhousecoopers.
Peter Mcrae's colleagues at Credit Karma include Abhinav Tyagi, Rachel M., Preeti D., Thanush Kumar, and Puneet Singh.
You can use AeroLeads to view verified contact signals for Peter Mcrae at Credit Karma, including work email, phone, and LinkedIn data when available.
Peter Mcrae holds Bs Management Infomation Systems, Business Administration / Information Systems; Computer Science from California Polytechnic State University.
Peter Mcrae is listed with skills including E Commerce, Web Analytics, Analytics, Sql, Business Intelligence, Javascript, Agile Methodologies, and Omniture.
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial Search contacts