Peter Methven work email
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Strategic Vision and InnovationLeveraging 8+ years of expertise in data-driven marketing and strategic thinking to drive growth and profitability across global and regional teams. Notable achievements include directing transformational programs and developing brand visions that align with current market priorities, such as transitioning focus energy transition priorities; sustainability, global decarbonisation, electric vehicle, and battery industries.Digital Transformation and Customer-Centric ValueProficient in applying analytical insights to develop digital-first, customer-centric strategies that enhance corporate positioning and predict market trends. My work with CRU involves leading global go-to-market (GTM) planning for DAAS and SAAS products and implementing integrated campaigns that drive brand awareness, visibility, demo requests and demand creation, resulting in year-on-year revenue growth, up-sell, cross-sell and repeat business.Cross-Functional Collaboration and Stakeholder ManagementExperienced in managing relationships with multiple creative and PR agencies to achieve market positioning goals. Adept at cross-functional collaboration, working closely with sales, product management, analysis and design teams to ensure alignment and drive commercial objectives. My background includes extensive stakeholder management, ensuring effective communication and execution of strategic initiatives.
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Senior Growth Marketing ManagerCruLondon, Gb
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Senior Product Marketing ManagerCru Jul 2023 - Present
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Marketing Manager EmeiaCru Jun 2022 - PresentCRU provides business critical data, analytics and insight to the metal, mining and fertilizer industries which enable better decision making, via data and expertise.
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International Brand ManagerTerra Dannemann Jan 2021 - Apr 2022London, England, United Kingdom• Led marketing departments in dark markets of Ireland, France and UK.• Managed a portfolio of 30 products, creating tools to improve the Brand positioning & maintain CI• Drove digital engagement B2B to increase retailer purchasing. • In depth analysis of national (IRI/ Nielsen) and global trends (Kantar) to generate strategic direction.• Adapted mobile training tools to include data collection to further digital strategic gains. • Created strategic vision for NPD with launch. -
Brand ManagerLiberty Wines Ltd Sep 2018 - Aug 2020London, United Kingdom• NPD Spanish wine, from Spanish estate to bottle. Curation of design, placement and strategy. • Tripled the amount of White port sold last fiscal in the on-trade within two months of FY19 through implementation of perfect serve rituals and effective relationship management/engagement across National accounts. • Creation and execution of brand plans for three largest, targeted SKUs. – Sandeman Port, Casa Ferreirinha and Artevino estates. Including asset schedules, milestone delivery dates, promotional budgets and schedules, marketplace status and history and relevant territory specifics etc.• Identified and directed brand activity towards key calendar consumer events, in collaboration with stakeholders.• Promoted from Portuguese Brand Manager to entirety of Iberia within five months.• Drove partnership with key assets for on-trade national accounts. Targeting perfect serve ritual resulting in multi-account listing. • Developed education tools such as; PP’s, sell sheets, tool-kits and factsheets.• Ongoing Communications and Media Management• Using analysis and industry metrics to evaluate category performance as well as identifying opportunities to drive sales. -
Chivas Brand Ambassador.Pernod Ricard Jun 2017 - Aug 2018Cape Town Area, South Africa- Coordinate with Sales, Trade Marketing, Production and Finance to deliver brand strategies, activities and campaigns- Collaborated with Media Buyer and PR & Communications Manager - Liaised with brand-owning companies- Collaborated with external agencies- Creating and implementing the business plan for the Chivas brand ambassadors working in South Africa.- Managing whisky Live South Africa for Pernod Ricard, the largest Whisky Festival in the world. - Provided critical feedback and creative insight on new digital tools for the collection of consumer data.
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Brand AmbassadorChivas Brothers Jun 2015 - Jun 2017Hammersmith London.Pernod Ricard is the world's co-leader in the Wines & Spirits sector and leader in the world’s Premium spirits industry. Within my role I predominantly work with single malt and blended scotch. Developing and implementing the most informative and creative single malt tastings in South Africa through the use of VR and gaming.Developing required CI elements for various tastings offered. Developing brand love.Supporting our market ambitions by conducting external training to: external stakeholders, promotional companies and to our creditors (suppliers). Managing the complete The Glenlivet Guardian program in South Africa. Building relationships with trade venues in the Western Cape as well as with their top 70 customers.Presenting at key relevant annual national festivals. Building image in the mainstream media.
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Frequently Asked Questions about Peter Methven
What company does Peter Methven work for?
Peter Methven works for Cru
What is Peter Methven's role at the current company?
Peter Methven's current role is Senior Growth Marketing Manager.
What is Peter Methven's email address?
Peter Methven's email address is pe****@****ers.com
What schools did Peter Methven attend?
Peter Methven attended Strathclyde Law School, Wine & Spirit Education Trust, Edinburgh Napier University.
What are some of Peter Methven's interests?
Peter Methven has interest in Children, Languages, Civil Rights And Social Action, Bagging Munros, Water Skiing, Politics, Collecting Cameras, Environment, Cycling, Cooking Thai Food.
What skills is Peter Methven known for?
Peter Methven has skills like Photography, Marketing, Teamwork, Public Speaking, Mentoring, Alcoholic Beverages, Beverage Industry, Whisky, Event Management, Customer Insight, Research, Motivation.
Who are Peter Methven's colleagues?
Peter Methven's colleagues are John French, Josh Spoores, Paul Resch, Ian Warden, Brendan Griffiths, Marziyeh Bahalou, Claire Rich.
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