Peter Methven Email & Phone Number

London, Gb

CRU provides business critical data, analytics and insight to the metal, mining and fertilizer industries which enable better decision making, via data and expertise.

London, England, United Kingdom

• Led marketing departments in dark markets of Ireland, France and UK.• Managed a portfolio of 30 products, creating tools to improve the Brand positioning & maintain CI• Drove digital engagement B2B to increase retailer purchasing. • In depth analysis of national (IRI/ Nielsen) and global trends (Kantar) to generate strategic direction.• Adapted mobile training tools to include data collection to further digital strategic gains. • Created strategic vision for NPD with launch.

London, United Kingdom

• NPD Spanish wine, from Spanish estate to bottle. Curation of design, placement and strategy. • Tripled the amount of White port sold last fiscal in the on-trade within two months of FY19 through implementation of perfect serve rituals and effective relationship management/engagement across National accounts. • Creation and execution of brand plans for three largest, targeted SKUs. – Sandeman Port, Casa Ferreirinha and Artevino estates. Including asset schedules, milestone delivery dates, promotional budgets and schedules, marketplace status and history and relevant territory specifics etc.• Identified and directed brand activity towards key calendar consumer events, in collaboration with stakeholders.• Promoted from Portuguese Brand Manager to entirety of Iberia within five months.• Drove partnership with key assets for on-trade national accounts. Targeting perfect serve ritual resulting in multi-account listing. • Developed education tools such as; PP’s, sell sheets, tool-kits and factsheets.• Ongoing Communications and Media Management• Using analysis and industry metrics to evaluate category performance as well as identifying opportunities to drive sales.

Cape Town Area, South Africa

- Coordinate with Sales, Trade Marketing, Production and Finance to deliver brand strategies, activities and campaigns- Collaborated with Media Buyer and PR & Communications Manager - Liaised with brand-owning companies- Collaborated with external agencies- Creating and implementing the business plan for the Chivas brand ambassadors working in South Africa.- Managing whisky Live South Africa for Pernod Ricard, the largest Whisky Festival in the world. - Provided critical feedback and creative insight on new digital tools for the collection of consumer data.

Hammersmith London.

Pernod Ricard is the world's co-leader in the Wines & Spirits sector and leader in the world’s Premium spirits industry. Within my role I predominantly work with single malt and blended scotch. Developing and implementing the most informative and creative single malt tastings in South Africa through the use of VR and gaming.Developing required CI elements for various tastings offered. Developing brand love.Supporting our market ambitions by conducting external training to: external stakeholders, promotional companies and to our creditors (suppliers). Managing the complete The Glenlivet Guardian program in South Africa. Building relationships with trade venues in the Western Cape as well as with their top 70 customers.Presenting at key relevant annual national festivals. Building image in the mainstream media.

Bachelor Of Laws (Llb), Law, 2/1

Level 2 Award In Spirits., Distinction

Bachelor Of Science (Bsc), Psychology, 2/1