Peter Everett is a Chief Growth Officer at Stealth Startup. They is proficient in French. Colleagues describe them as "I’ve had the privilege of working with Peter Everett during my time at General Mills , and I can confidently say he is one of the most visionary and people-first leaders I ever worked with. Peter has a unique ability to craft innovative marketing strategies that not only capture the essence of a brand but also deliver measurable business results. He is willing to try new ideas and embrace changes and most important of all, he always provides support when business in challenges. When he managed Yoplait in China and led business in Australia and New Zealand, he drove strong result and left great legacy. Beyond strong business acumen, Peter always put people first. He always inspires everyone around him with his passion, foster collaboration across teams, and create an environment where creativity thrives. He is selflessly to share his thoughts transparently and give advice to team members and coach the team to become better performers. He leaves a lasting impact, and I’m grateful for the opportunity to learn from him in my career journey." and "I reported into Peter for several years. He is an exceptional leader who is smart, focused and empathetic in equal measure. Peter brought teams together through a supportive and collaborative approach to leadership ensuring the enterprise benefitted as a result. Peter is consumer first. As a supporter and advocate of consumer insights, he is driven by an appetite for unearthing deep consumer truths to underpin sustainable growth. While Peter is undoubtedly a brilliant strategic thinker, he also excels in developing trusted relationships with his team, and I benefitted hugely from his individual coaching and mentoring."
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Chief Growth OfficerStealth StartupMinneapolis, Mn, Us -
Vp Marketing For International Markets (Europe, Australia, Middle East, Asia And Latin America)General Mills Jul 2021 - Jun 2024Minneapolis, Minnesota, United StatesMarketing leader for a $3 billion dollar business spanning roughly 100 hundred markets, and all markets outside of the US and Canada.Set the portfolio prioritization strategy to focus on key brands and prioritized markets. As part of this work, guided the Haagen-Dazs global brand team and also orchestrated the team that launched Blue Buffalo pet food into China and other Asian markets. Led the Marketing function for all International markets, reinforcing news ways of working, advancing collaboration and training teams for brand growth. Coached teams through strategic plan development. Led the project to integrate two publicly reported segments into a single segment and introduce an entirely new organizational structure across those markets. Introduced new, consistent ways of working to enable business management across 4 distinct regions, streamline product portfolio management and align long-term strategy. -
Vp - Managing Director, General Mills Australia & New ZealandGeneral Mills Aug 2017 - Jun 2021Melbourne, AustraliaGeneral manager for a $200+ million portfolio across Australia and New Zealand.Led a major business turnaround, recovering from significant supply chain challenges. Returned supply chain to operational success and grew the business profitably.Refocused our team on consumer-driven growth ideas, resulting in less promotional pressure, winning market share across 65% of business and improving profitability by over 25%.Launched employee engagement plan with innovative employee wellness approach, achieving record employee engagement scores and 'Best Place to Work' status in Australia.
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Vp-Managing Director (Interim), Gen Mills China & Business Unit Director, Yoplait ChinaGeneral Mills China通用磨坊中国 Mar 2017 - Jul 2017Shanghai City, ChinaLed the China market as Interim Managing Director during period of organizational transition. Exceeded revenue and profit target for that fiscal year. -
Business Unit Director, Yoplait China And Cmo, General Mills Greater ChinaGeneral Mills China通用磨坊中国 Mar 2014 - Feb 2017Shanghai City, ChinaLed the launch of Yoplait in China, including construction of the factory, building the product portfolio for launch and hiring the cross-functional team. Achieved 10% market share within the first year of launch in the Shanghai market. Head of the Marketing function for all of Greater China. Led training and development for this team, and coached all brand teams through the strategic development process. -
Business Unit Director, Us Snacks -- New Category InnovationGeneral Mills Mar 2012 - Feb 2014Minneapolis, Minnesota, United StatesLed the creation of a cross-functional team dedicated to innovation in better-for-you snacking in new categories. Built a quantified strategic opportunity map based on deep consumer learning, and used that learning to iterate prototypes with consumers. Launched three new product platforms within 20 months in new categories for General Mills' US better-for-you snacking business. -
Business Unit Director, Us Adult Breakfast CerealsGeneral Mills Nov 2010 - Apr 2012Minneapolis, Minnesota, United StatesLed the business unit responsible for General Mills' most iconic adult cereals, including Wheaties, Chex, Fiber One, Total and more.
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Marketing Director, South West EuropeCereal Partners Worldwide (Nestlé & General Mills) Mar 2009 - Oct 2010Paris, Île-De-France, FranceLed the marketing team for a 13-market region in south and west European markets, based out of France. Partnered with general managers of each market to create compelling growth plans for the total regional cereal portfolio. -
Marketing ManagerCereal Partners Worldwide (Nestlé & General Mills) Jun 2004 - Feb 2009Lausanne, Vaud, SwitzerlandLed the Global Established Kid Brands Marketing, which represented 50% of the sales and 75% of the profit of the company. Led development of global brand strategy and global marketing materials, including TV and promotional communication.Led commercialization of new products across all markets, launching products in western Europe, central Europe and Latin America. Led the product research and marketing development for those launches, including product development, advertising and packaging. -
Associate Marketing Manager And Marketing ManagerGeneral Mills Jul 1997 - Jun 2004Minneapolis, Minnesota, United StatesLed brand management across several US-based businesses, including in Fruit Snacks, Betty Crocker Meals and Cheerios. Included roles in innovation, channel management and established brand leadership.
Peter Everett Education Details
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French Studies, Political Science
Frequently Asked Questions about Peter Everett
What company does Peter Everett work for?
Peter Everett works for Stealth Startup
What is Peter Everett's role at the current company?
Peter Everett's current role is Chief Growth Officer.
What schools did Peter Everett attend?
Peter Everett attended Harvard Business School, Carleton College.
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