Peter Michel Email & Phone Number

Central California

Woodland Hills, Ca

TITAN Wine & Spirits is a wholesale distributor of alcoholic beverages in California. Took responsibility for the sales and profitability of all products sold statewide through all divisions and channels. Effectively functioned in both an executive capacity and as California State Manager for TGIC Importers and their 18 brands (which include Montes and Bodega Norton). - Planned and executed effective strategies to attain distributors and suppliers' objectives. - Actively participated in major key accounts and chain presentations. - Managed a statewide sales team and support staff of 39. - Direct responsibility of P & L.

Commerce, California

Direct report to the President with this major California wholesale distributor. Responsible for the profitability of all wine products sold statewide through all divisions. Key inter-department intermediary with important company initiatives. • Managed over 100 wine suppliers pricing and programming for all channels of business increasing distributors profits.• Negotiated supplier distribution agreements.• Effectively coordinated marketing and sales programming with sales division management.• Executive, Portfolio Management and New Item committee participant.• Project leader for design and implementation of SAP enterprise software conversion• Increased the gross margin for the company in a highly competitive market.

Southern California

Hired at Wine Warehouse as a National Account Executive managing and presenting to on-premise key accounts and national/regional chains. Promoted to General Market Regional Manager in Orange County, California responsible for a team of nine sales reps.