Peter Milburn

Peter Milburn Email and Phone Number

VP Product & Growth Marketing at Cruz Street @ DashProphet
Peter Milburn's Location
New York, New York, United States, United States
Peter Milburn's Contact Details
About Peter Milburn

SENIOR DIGITAL MARKETING LEADER with distinguished record in online consumer and B2B marketing and management. Strategic thinker, brand advocate, ecommerce pro and team builder. Key Accomplishments:+ Grew GARP FRM exam registrations 20% in 2019 generating $50-60 million+ Grew Wiley Test Prep direct cart sales to $20 million (35%+ CAGR)+ Successfully integrated and rebranded four Wiley acquisitionsI manage a team that markets online elearning applications (web/mobile) in business, finance and accounting. I build brands and audiences, acquire and retain subscribers as well as up- and cross-sell customers in a wide variety of media.Specialties:+ Global Multi-channel Marketing and Data Strategy+ Optimize Marketing Spend+ Brand Stewardship+ Manage and Motivate Internal and External Vendor Base+ Direct Response Tactics and A/B Testing+ Audience Development

Peter Milburn's Current Company Details
DashProphet

Dashprophet

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VP Product & Growth Marketing at Cruz Street
Peter Milburn Work Experience Details
  • Dashprophet
    Co-Founder
    Dashprophet May 2022 - Present
    DashProphet is an end-to-end SaaS tool for BI, analytics and data visualization. It is owned and operated by Cruz Street LLC.
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  • Cruz Street
    Vp Product & Growth Marketing
    Cruz Street Feb 2020 - Present
    Vero Beach, Fl, Us
    Co-founder of SaaS data analytics startup. Develop brand, product-market fit, UX/UI, go-to-market.
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  • Global Association Of Risk Professionals (Garp)
    Svp Marketing & Brand
    Global Association Of Risk Professionals (Garp) Jan 2019 - Jan 2020
    Jersey City, Nj, Us
    Managed team of 10 brand and digital marketers supporting all GARP business units. Directly responsible for $50-60 million in ecommerce generated from more than 190 countries and territories including significant China direct sales. Implemented Salesforce Marketing Cloud and transformed GARP’s data model to create a “single source of truth” for contacts and opt-ins to power better segmentation, data enrichment, targeting and analysis. Used first-party-data to drive better ad targeting; vetted and signed major martech vendors, worked in Agile 2-week iterations synced with IT; partnered with legal on data privacy.
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  • Wiley
    Associate Director Digital Product Marketing
    Wiley Jun 2015 - Nov 2018
    Hoboken, Nj, Us
    Manage team of global product marketers across a suite of e-learning and test prep products. Work across divisions and functional areas to coalesce customer insights and market intelligence into market share gains and new product extensions. Launched Wiley into professional online learning in business, finance and accounting (CPA, CMA, CIA, CFA, FRM, CMT, CAIA, CIMA, CFP, IB, GMAT, PMP)
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  • Wiley
    Digital Products Marketing Manager
    Wiley Aug 2010 - May 2015
    Hoboken, Nj, Us
    Market digital subscription, app, ebook and related products. Manage social, SEM, SEO, branding, direct mail, email, resellers, vendors. Involved in product development. Launched wileyglobalfinance.com, wileycpa.com, wileycia.com, passthetaxexam.com, efficientlearning.com.
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  • Re:Direct Llc
    Owner
    Re:Direct Llc Aug 2004 - Sep 2010
    Provide leading publishers such as Time Inc., Hearst, Conde Nast, Wenner Media, BusinessWeek, Newsweek, Smithsonian and others with creative solutions that build audiences, drive transactions and promote brands.
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  • The Hired Guns
    Content Wrangler
    The Hired Guns 2001 - 2002
    New York, Us
    Managed written research product for major financial clients.
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  • Govworks.Com
    Senior Promotions Copywriter
    Govworks.Com Jan 2000 - Aug 2000
    Wrote online and offline promotions and collateral copy to support internal marketing and product teams. GovWorks.com was a VC-backed e-government portal play.
  • Time Inc.
    Copywriter
    Time Inc. Jan 1994 - Jan 2000
    New York, Ny, Us
    Developed direct mail and other promotions for Time Inc.'s stable of mass market magazines including PEOPLE, SI, TIME and many others.
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Peter Milburn Skills

Digital Marketing Advertising Direct Mail Marketing Publishing Email Marketing Digital Media Seo Online Advertising Digital Strategy Creative Direction Collateral Magazines Social Media Marketing Direct Marketing Content Strategy Banners Inserts Content Management Lead Generation E Commerce Content Development Taglines Catalogs Organic Search Online Reputation Management Web Design Invoicing

Peter Milburn Education Details

  • Tufts University
    Tufts University
    History
  • Connecticut College
    Connecticut College
    History

Frequently Asked Questions about Peter Milburn

What company does Peter Milburn work for?

Peter Milburn works for Dashprophet

What is Peter Milburn's role at the current company?

Peter Milburn's current role is VP Product & Growth Marketing at Cruz Street.

What is Peter Milburn's email address?

Peter Milburn's email address is fo****@****hoo.com

What is Peter Milburn's direct phone number?

Peter Milburn's direct phone number is +121286*****

What schools did Peter Milburn attend?

Peter Milburn attended Tufts University, Connecticut College.

What skills is Peter Milburn known for?

Peter Milburn has skills like Digital Marketing, Advertising, Direct Mail, Marketing, Publishing, Email Marketing, Digital Media, Seo, Online Advertising, Digital Strategy, Creative Direction, Collateral.

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