Peter Kirby

Peter Kirby Email and Phone Number

Founder and Director @ Syncronate Ltd
Milton Keynes, GB
Peter Kirby's Location
Milton Keynes, England, United Kingdom, United Kingdom
Peter Kirby's Contact Details

Peter Kirby personal email

Peter Kirby phone numbers

About Peter Kirby

Helping brands and categories grow by leveraging stronger connections between what Consumers want and how Shoppers fulfil these needs. With a wealth of international commercial experience and network of experts in all things Brand, Shopper, Consumer and CategoryExpertise- Inspiring strategic marketing team leader with world class CPG & top tier consultancy experience- Passionate about integrating brand, shopper, category and channel/customer strategies- Strong collaborator, coach, facilitator and storyteller- Ability to work at pace, comfortable with ambiguity and focused on creating sustainable solutions.

Peter Kirby's Current Company Details
Syncronate Ltd

Syncronate Ltd

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Founder and Director
Milton Keynes, GB
Website:
hoxby.com
Employees:
403
Peter Kirby Work Experience Details
  • Syncronate Ltd
    Founder And Director
    Syncronate Ltd
    Milton Keynes, Gb
  • Syncronate Ltd
    Founder / Director
    Syncronate Ltd Dec 2020 - Present
    Northern Home Counties
    Helping brands and categories grow by leveraging stronger connections between what Consumers want and how Shoppers fulfil these needs. I work closely with martech and a network of brilliant acquaintances made over a career in Consulting, helping to realize growth opportunities through more integrated Consumer, Shopper and Customer propositions.
  • Hoxby
    Business Director
    Hoxby Aug 2021 - Present
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  • Kantar Consulting
    Director Of Consulting, Consumer/Shopper & Category Marketing
    Kantar Consulting Feb 2010 - Nov 2020
    London, United Kingdom
    Leading, facilitating and implementing step-change consumer, shopper and category marketing strategies and capability programmes for world-class businesses.
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  • Think Smart Marketing
    Strategic Director
    Think Smart Marketing Apr 2009 - May 2010
    Strategic consulting, including business plan & sales strategy development on b2b, destination and retail propositions.
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  • Britvic Soft Drinks
    Brands Director
    Britvic Soft Drinks Apr 2007 - Jan 2009
    Senior commercial leadership connecting brand (including Pepsi, 7UP, Tango) strategies with in-market execution and P&L accountability. Highest Pepsi som% in 5 years.
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  • Carlsberg Group
    Marketing Controller, Carlsberg Uk
    Carlsberg Group Jun 2004 - Mar 2007
    Leading integration of Holsten brands into Carlsberg UK with accountability for portfolio brands including carlsberg export, tetleys ales. Leveraging major darts sponsorship through customer-base and fixing Supply chain economies.
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  • Cadbury Schweppes
    Regional I&A Director
    Cadbury Schweppes Jul 2003 - May 2004
    Definition and implementation of consistent stage gate process across 17 business units within global framework.
  • Cadbury Schweppes
    Brand Director, European Beverages
    Cadbury Schweppes Nov 1999 - Jul 2003
    Strategic portfolio definition and key brand development across key European operating units after sale of UK operation.
  • Cadbury Schweppes
    Area Director
    Cadbury Schweppes Sep 1997 - Oct 1999
    Poland/Czech/Hungary
    General commercial and marketing management of brands franchised into Central and Eastern European markets.
  • Cadbury Russia
    Marketing Manager
    Cadbury Russia Mar 1995 - Aug 1997
    1 of 8 long term expats building the 'green field' organisation across Russia and CIS.
  • Unilever
    Brand & Sales Manager
    Unilever Sep 1990 - Feb 1995
    UCMDS trainee working across the newly-European business in Brand and UK key a/c management (Batleys, Nisa, Morrisons)
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Peter Kirby Skills

Fmcg Marketing Management Brand Development Customer Insight Brand Management Marketing Strategy Strategy Shopper Marketing Integrated Marketing Marketing Communications Portfolio Strategy Business Planning Brand Communication Digital Strategy Category Management Category Development Stakeholder Engagement Innovation Management Change Management Change Leadership Portfolio Optimization International Business Franchising Team Building Consumer Insights International Organizations Leadership Business Development Business Strategy Trade Marketing Strategic Planning Segmentation Market Research Portfolio Portfolio Management

Peter Kirby Education Details

Frequently Asked Questions about Peter Kirby

What company does Peter Kirby work for?

Peter Kirby works for Syncronate Ltd

What is Peter Kirby's role at the current company?

Peter Kirby's current role is Founder and Director.

What is Peter Kirby's email address?

Peter Kirby's email address is pe****@****ail.com

What is Peter Kirby's direct phone number?

Peter Kirby's direct phone number is +120383*****

What schools did Peter Kirby attend?

Peter Kirby attended Durham University.

What are some of Peter Kirby's interests?

Peter Kirby has interest in Golf, Gardening And Triathlon.

What skills is Peter Kirby known for?

Peter Kirby has skills like Fmcg, Marketing Management, Brand Development, Customer Insight, Brand Management, Marketing Strategy, Strategy, Shopper Marketing, Integrated Marketing, Marketing Communications, Portfolio Strategy, Business Planning.

Who are Peter Kirby's colleagues?

Peter Kirby's colleagues are Sarah Spargo, Sukhi Hayer, Krys Baker, Amber Reilly, Amanda G., Laurence Sassoon, Karen Marshall.

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