Peter Kirby Email & Phone Number

Milton Keynes, Gb

Northern Home Counties

Helping brands and categories grow by leveraging stronger connections between what Consumers want and how Shoppers fulfil these needs. I work closely with martech and a network of brilliant acquaintances made over a career in Consulting, helping to realize growth opportunities through more integrated Consumer, Shopper and Customer propositions.

London, United Kingdom

Leading, facilitating and implementing step-change consumer, shopper and category marketing strategies and capability programmes for world-class businesses.

Strategic consulting, including business plan & sales strategy development on b2b, destination and retail propositions.

Senior commercial leadership connecting brand (including Pepsi, 7UP, Tango) strategies with in-market execution and P&L accountability. Highest Pepsi som% in 5 years.

Leading integration of Holsten brands into Carlsberg UK with accountability for portfolio brands including carlsberg export, tetleys ales. Leveraging major darts sponsorship through customer-base and fixing Supply chain economies.

Definition and implementation of consistent stage gate process across 17 business units within global framework.

Strategic portfolio definition and key brand development across key European operating units after sale of UK operation.

Poland/Czech/Hungary

General commercial and marketing management of brands franchised into Central and Eastern European markets.

1 of 8 long term expats building the 'green field' organisation across Russia and CIS.

UCMDS trainee working across the newly-European business in Brand and UK key a/c management (Batleys, Nisa, Morrisons)