Peter Mouracade

Peter Mouracade Email and Phone Number

Co-CEO Disruptive Entertainment | Co-Founder Nouvelle Vague Vintage Fashion | HEC Paris | TEDx Speaker | F&B, Cloud Kitchens, Luxury Retail @ Factory People
Beirut, Beirut Governorate, LB
Peter Mouracade's Location
Beirut, Beirut Governorate, Lebanon, Lebanon
Peter Mouracade's Contact Details

Peter Mouracade work email

Peter Mouracade personal email

About Peter Mouracade

I believe that a few good people with enough grit and determination can change the world. 🌍With over 20 years of experience in various sectors, I have developed core competencies in strategy, marketing, finance, and operations, as well as a passion for disrupting established business models in our region.Currently the Co-CEO and Chief Growth Officer at Disruptive Entertainment, I look after the structured hyper growth of our hospitality brands in a complex and highly competitive culinary and entertainment industry. I’m also the Co-Founder of Nouvelle Vague, the first Curated Vintage Fashion platform in the Middle-East, on a mission to democratize vintage fashion in our region and make it a true alternative to fast fashion.Prior to that I held leadership roles at Kitopi and Toters, two of the fastest growing food-tech startups in the MENA region, where I drove significant revenue growth, scaled operations, and managed large teams and budgets. On my recreational time, I enjoy adventurous sports that challenge me physically and mentally, such as mountaineering, caving, and cycling. I am also a social activist and a TEDx speaker, sharing my insights and lessons learned from high-altitude mountaineering and civic action.

Peter Mouracade's Current Company Details
Factory People

Factory People

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Co-CEO Disruptive Entertainment | Co-Founder Nouvelle Vague Vintage Fashion | HEC Paris | TEDx Speaker | F&B, Cloud Kitchens, Luxury Retail
Beirut, Beirut Governorate, LB
Employees:
89
Peter Mouracade Work Experience Details
  • Factory People
    Factory People
    Beirut, Beirut Governorate, Lb
  • Disruptive Entertainment Group
    Deputy Ceo
    Disruptive Entertainment Group Jul 2024 - Present
    Sin El Fil, Dekwaneh, Beirut, Lb
    Disrupting the fine-dining the mediterrasian fine-dining industry with renowned brands such as Salt Fish and Grecco, and expanding into 4 new physical outlets in Lebanon and Cairo.- Grew revenue of five virtual brands in Lebanon with 3x revenue in the span of 4 months.- Reengineered the menus and Cloud Kitchen distribution and operation across Lebanon.- Developed and launched in market 3 new virtual brands along with a Meal Plan program.
  • Nouvelle Vague Official
    Co-Founder
    Nouvelle Vague Official Aug 2022 - Present
    Beirut, Lb
    Nouvelle Vague is the First Middle-East based Curated Vintage Fashion Platform, sourcing rare and unique vintage fashion finds from around the globe. Carefully curating and collecting vintage pieces that are relevant, contemporary, mature and timeless, and that have traveled the eras in pristine product condition to make it to our customers' closets. We believe that each piece carries a story and a legacy of its own, and we are proud to give it a second life.We are first-movers in our category and our objective is to democratize Vintage Fashion in the Middle-East, and make it a true alternative to Fast Fashion. We are on our way to become the reference of Curated Vintage Fashion in the Arab world.
  • Momentum Me
    Integrated Senior Business Director
    Momentum Me Sep 2023 - Mar 2024
    Designed the Cross-Agency Integration Operating model, structure and toolsLed a team of 30 FTEs driving integrated marketing campaigns of Miral Destinations Assets & Properties Abu Dhabi, Yas Island theme parks and entertainment, and Saadiyat Island properties.
  • Kitopi
    Head Of Global Marketing
    Kitopi Sep 2021 - Aug 2022
    Dubai, Ae
    Food Tech, Cloud Kitchen, Start-Up, Fastest Tech Unicorn in the MENA, (valuation 1.5B+ USD).Drove 25% revenue growth for Kitopi Owned Brands and led the e-Grocery vertical, Shop Kitopi.Managed a 40-member marketing and communications team, overseeing integrated campaigns with a $22M budget.
  • Toters Delivery
    Managing Director
    Toters Delivery Aug 2020 - Aug 2021
    Beirut, Beirut, Lb
    Food & Retail Aggregator Start-up (valuation 100+ M USD)Led hyper growth for Toters Delivery food tech app and start-up across Iraq, achieving a 4x increase in daily orders and a 5x increase in GMV in less than one year.Managed an operation of 150,000+ monthly orders, overseeing 90+ FTE, 1,000+ partners, and 600+ drivers.Structured regional expansion across Baghdad, Erbil, Najaf, Basra, Karbala, and Anbar.
  • Beirut Marathon Association
    Ceo
    Beirut Marathon Association Jan 2017 - Aug 2020
    Beirut, Beirut, Lb
    Managed the largest mass participation sport event in the MENA region (48,600+ participants).Elevated the association's financial health, transforming it from a deficit to a surplus of 10%.Grew events participants 19%, managed a team of 31 employees and 4,000+ volunteers.
  • Leo Burnett Mea (Middle East & Africa)
    Head Of Communications
    Leo Burnett Mea (Middle East & Africa) Jan 2014 - Dec 2016
    Dubai, Uae, Ae
    Led regional and local business accounts, propelling Leo Burnett Beirut to 4th most creative agency globally in 2015 (Big Won Report) and 10th Best & Bravest agency in 2016 (Contagious).Managed key accounts such as Diageo spirits, Bank Audi, and Groupe Bel, overseeing a team of 12 account managers and 20 creatives.Elevated strategic thinking, brand stewardship, and creative excellence while driving digital innovation.Achieved +31% growth in retainer revenue, streamlined workflow processes, and fostered cross-departmental synergies.
  • Leo Burnett Mea (Middle East & Africa)
    Group Communication Director
    Leo Burnett Mea (Middle East & Africa) Dec 2009 - Dec 2013
    Dubai, Uae, Ae
  • Saatchi & Saatchi
    Group Account Director
    Saatchi & Saatchi Mar 2008 - Nov 2009
    London, Greater London, Gb
    Led the agency's largest and most diverse portfolio of accounts, achieving significant wins in new business.Successfully secured and managed key accounts including P&G Near East, Groupe Bel, and Vincenti spirits.Recognized for winning pitches against established agencies and developing award-winning brand strategies.Received the 2009 P&G CEEMEA Brand Building Award for Best Holistic Communication on Crest.Led, managed, and coached a team of six account managers, fostering a culture of excellence and achievement.
  • Bbdo
    General Manager
    Bbdo Feb 2007 - Jan 2008
    New York, Ny, Us
    Established and managed the region's first BBDO operation, leading a team of 15. Successfully oversaw telecom giant Orascom Telecom Algeria, crafting award-winning campaigns and streamlining work processes for enhanced efficiency. Led financial operations and recruited top local talent, driving integrated marketing initiatives.
  • Bbdo
    Account Director
    Bbdo Jul 2005 - Mar 2007
    New York, Ny, Us
    Drove +52% revenue growth for the agency's second-largest client portfolio. Orchestrated integrated campaigns for major brands like Altadis and Henkel, fostering trust and driving business growth. Mentored staff, won awards, and presented successful strategies to global teams.
  • Booz Allen Hamilton
    Strategy Consultant
    Booz Allen Hamilton Jun 2004 - Jun 2005
    Mclean, Va, Us
    Contributed to designing strategy decks for prominent clients such as the Jordan Kingdom and KSA Investment Authority. Conducted comparative analyses, developed financial models, and led interviews with high-profile leaders. Also facilitated focus groups with CEOs and structured data for client presentations.
  • Bnp Paribas
    Assistant Of The Global Head Of Strategic Marketing
    Bnp Paribas Sep 2002 - Feb 2003
    Paris, Fr
    Marketing Executive to the Global Head of Marketing for Equity Derivatives overlooking 10 markets.Collaborated to designing the new French, German & Hong-Kong websites for WarrantsParticipated to the launching of the BNP Paribas global campaign on Warrants & Certificates

Peter Mouracade Skills

Integrated Marketing Advertising Marketing Communications Digital Marketing Digital Strategy Strategy Brand Management Marketing Strategy Marketing Management Media Planning Digital Media Marketing Social Media Marketing Management Mobile Marketing Brand Development Creative Strategy Corporate Communications Corporate Branding Online Advertising Brand Architecture Market Research Leadership Mountaineering Media Buying Strategic Communications Analysis Rock Climbing Public Speaking Crm Banking Finance Direct Marketing Interactive Marketing Online Marketing Relationship Marketing Strategic Partnerships Media Strategy Brand Awareness Customer Insight Campaign Management Multi Channel Marketing Creative Direction Social Media Public Relations Business Strategy Business Planning Strategic Planning Strategic Thinking Project Management

Peter Mouracade Education Details

  • Hec Paris
    Hec Paris
    And Related Support Services
  • Saint Joseph University Of Beirut
    Saint Joseph University Of Beirut
    And Securities Law
  • Collège Notre-Dame De Jamhour
    Collège Notre-Dame De Jamhour
    French Baccalaureate

Frequently Asked Questions about Peter Mouracade

What company does Peter Mouracade work for?

Peter Mouracade works for Factory People

What is Peter Mouracade's role at the current company?

Peter Mouracade's current role is Co-CEO Disruptive Entertainment | Co-Founder Nouvelle Vague Vintage Fashion | HEC Paris | TEDx Speaker | F&B, Cloud Kitchens, Luxury Retail.

What is Peter Mouracade's email address?

Peter Mouracade's email address is pe****@****ail.com

What schools did Peter Mouracade attend?

Peter Mouracade attended Hec Paris, Saint Joseph University Of Beirut, Collège Notre-Dame De Jamhour.

What are some of Peter Mouracade's interests?

Peter Mouracade has interest in Disaster And Humanitarian Relief.

What skills is Peter Mouracade known for?

Peter Mouracade has skills like Integrated Marketing, Advertising, Marketing Communications, Digital Marketing, Digital Strategy, Strategy, Brand Management, Marketing Strategy, Marketing Management, Media Planning, Digital Media, Marketing.

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