managed a range of data analytics courses— reduced bootcamp course dropout rate by ~30%:assessed and rebalanced study load in collaboration with educational experts team, overhauled and improved an objections handling algorithm for refund requests— increased entry level course demo free-to-paid conversion rate for by ~25%:conducted comprehensive target audience research, discovered and prioritised customer needs, overhauled demo course content, introduced trigger reminders chain— successfully continued the launch of an advanced analytics course:conducted customer development of potential target audience, revised a go-to-market strategy, lead a course development team and supervised ongoing launch process— increased advanced analytics course b2b sales share to ~60%: implemented a brand new outbound sales flow utilising personal approach to needs of potential clients— increased flagship entry level course b2b sales profit by ~30%:researched employers market, clustered target audience and introduced brand new algorithm of interacting with key decision-makers categories for b2b sales dept

developed a flagship entry level data analytics course— reduced support costs by ~25%:introduced CJM, decreased support workload by simplifying and automating student onboarding process and optimised support specialists shifts— increased short-time retention rate by ~20%:discovered and fixed a flaw in students paying in instalments retention process, introduced a brand new «discovery, retention and recovery» algorithm for students paying in instalments— increased b2c sales profit by ~20%:conducted competitors analysis, overhauled customer personas and improved acquisition strategy, channels and offers

developed and implemented marketing strategies for PaaS products (Managed Kubernetes, Managed Databases)— increased visitor-to-lead conversion rate by ~15%:completely overhauled landings for Managed Kubernetes and Managed Databases— grew overall product awareness and increased ads conversion rate by ~10%:identified new target audience segments, planned and launched complex multichannel promotional aimed at product awareness

increased b2c sales dept metrics, developed backoffice system— reduced b2c sales response time by 16 times (4 hours → 15 minutes):developed and implemented brand new automated presale system in collaboration with development team, prepared documentation and instructions for salespersons— increased lead-to-qualified-lead conversion rate by 20%:analysed sales funnel conversions, interviewed customers to prepare and prioritise hypotheses, implemented brand new automated multichannel trigger messages system

increased b2c sales dept metrics, ensured sales performance quality consistency— increased repeat purchase conversion rate by ~20%:introduced automated email chains for graduates, overhauled graduation event scenarios— decreased dropout rate by ~15%:analysed refund algorithms and introduced additional step in objections handling algorithm— automated salespersons’ metrics reports:prepared tech specs for key sales metrics dashboard and fine-tuned it with analytics team

— attracted 150+ sources of traffic to an advertising network generating ~$50000/month profit:monitored and optimised multiple advertising campaigns with monthly budgets up to $30000, discovered and attracted new webmasters to collaborate

worked as an aide to the head of Saint Petersburg Navalny’s presidential campaign office organising various activities— organised mass rallies with up to 50000 participants— coordinated a vast community of 100+ volunteers— managed campaign’s social media pages— organised various lectures and other events— designed a complex process of issuing documents needed for 2000+ electoral observers within 2 weeks