Peter Cloutier Email and Phone Number
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PETER HELPS COMPANIES DECODE SHOPPER & CONSUMER BEHAVIORS TO DRIVE COMMERCIAL GROWTH AT RETAIL. He does this by bringing AI-driven research tools to test and optimize packaging designs, e-commerce visuals, shelf layouts, wayfinding, PTP touchpoint strategies, and more. Peter is a Distinguished Faculty Member at the Path to Purchase Institute and has been published in Ad Age, The Drum, Campaign, MediaPost, Forbes, and P2PI. He's a frequent speaker at industry venues that have included the ANA, P2PI Live, Groceryshop, CHPA, Future Stores, and Retail Innovation Week. CONTACT MEI'd be glad to discuss your own commerce opportunities, to see if I can be of help with your unique situation. I can be reached at peter.cloutier@behaviorally.com
Behaviorally
View- Website:
- behaviorally.com
- Employees:
- 137
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Growth And Commercial StrategyBehaviorallyNew York, Ny, Us
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Growth & Commercial StrategyBehaviorally Feb 2024 - PresentNew York, New York, UsBehaviorally is an industry-leading consumer and shopper research consultancy built to help companies maximize the selling impact of their brand assets and activations at retail (in-store and online). Behaviorally takes a digital-first approach to behavioral sciences, leveraging AI tools that deliver quantifiably better solutions for clients. All with faster turn-around times, greater accuracy, and proven sales impact.
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Commerce Strategy LeadChasedesign Mar 2019 - Feb 2024Syracuse, New York, UsChaseDesign is a design consultancy built to deliver innovative brand and category design solutions across every major retailer and channel, and a substantial depth of Fortune 500 companies.SpecialtiesBrand Marketing | Retail Design & Experience | Innovation | Packaging | Innovation Centers | Category Growth Strategies | New Product Development & Design | Total Commerce Marketing | Brand Merchandising | Retail Collaboration | Consumer & Shopper Insights | Measurement -
Principal: Client Service | Account Management | Revenue GrowthAvenues To Action 2018 - Feb 2019Agile marketing consultancy built to solve thorny challenges for brand marketers across total commerce channels. SPECIALTIES: Commerce Marketing | B2B Marketing | Leadership | P&L Management | Strategic Planning | Growth Strategies | Marketing Research | Revenue Growth
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Md / Cmo: Marketing Leader | Trusted Advisor To Clients | Revenue Growth ArchitectEpsilon 2012 - 2017Irving, Texas, UsDeveloped and marketed agency brand, managed agency new business, expanded current client relationships and services, managed and inspired teams, delivered growth.· Agency Marketer: Developed and managed robust customer acquisition plans, including advertising, website redesign, SEO / SEM, social channels, earned articles, strategic partnerships, industry presentations, collateral, etc.· Business Development: Managed all new business efforts, securing over $40 million in revenues between 2012 - 2017. New AOR relationships included Kellogg, Boston Market, M&M MARS, PurePoint Financial, Bayer, PayPal, Frontier Telecom, AB InBev, Pernod, Orvis, American Express, Family Dollar stores, Dannon, and Kraft Heinz.· Organic Revenue Growth Engine: Led development of enterprise-wide clients, driving double-digit organic business growth. Partnered with team leads to expand depth of agency services and revenue, by 15% YOY. -
Managing Director: Client & Account Management | Revenue Growth | Business DevelopmentCatapult Marketing 2005 - 2012Westport, Ct, UsLed senior client relationships. Developed personnel across client teams to ensure consistently high quality of thinking, work, and innovation. Guided all aspects of client service spanning 12 offices, including oversight on all major brand and business strategies.Built depth and value of client relationships by working as trusted advisor and business partner. Supported team leads in assessment of client needs and business challenges, to unlock new revenue growth for clients, and expanded agency services.Pioneered and drove development of new and differentiating agency offerings: Strategy & Insights group (2008). Digital Commerce team (2009). Catapult Social listening (2010). Shopper Lab online panel (2011). Motion Studio production facility (2012).SPECIALTIES:Client Management | Client DevelopmentTeam Building | Revenue GrowthCommerce Marketing | Strategy Consulting -
Evp, Client Lead: Client Success | Company & Team Leadership | Business Growth StrategiesRyan Partnership 1994 - 2005San Francisco, Ca, UsEVP, PartnerManaged senior client relationships at premier marketing services agency. Provided clients with ongoing marketing strategy and business counsel across key brand initiatives and marketing plans development.Pioneered team practices, planning and strategic communications approaches that laid the foundation for ultimate repositioning and spin-off of this group into entirely new agency brand, Catapult.SPECIALTIES:Brand Marketing | Strategic Planning | Growth StrategiesMarketing Research | Retail StrategyGrowth Marketing | Revenue Growth | Marketing Development -
Vice President: Client Success | Account Management | Revenue GrowthOgilvy 1988 - 1994New York, Ny, UsVP, Client DevelopmentDirected Strategy, Research, Creative / Production and Media teams to provide clients with outstanding brand strategy, business counsel, and creative solutions. -
Media & Marketing SpecialistSaatchi & Saatchi (We Are Saatchi) 1986 - 1988El Segundo, California, UsDeveloped innovative communications strategies and plans built to optimize the effectiveness of media points of impact across the customer experience.
Peter Cloutier Skills
Peter Cloutier Education Details
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Penn State University
Frequently Asked Questions about Peter Cloutier
What company does Peter Cloutier work for?
Peter Cloutier works for Behaviorally
What is Peter Cloutier's role at the current company?
Peter Cloutier's current role is Growth and Commercial Strategy.
What is Peter Cloutier's email address?
Peter Cloutier's email address is pc****@****ing.com
What is Peter Cloutier's direct phone number?
Peter Cloutier's direct phone number is +120368*****
What schools did Peter Cloutier attend?
Peter Cloutier attended Penn State University.
What skills is Peter Cloutier known for?
Peter Cloutier has skills like Interactive Marketing, Shopper Marketing, Relationship Marketing, Integrated Marketing, Digital Strategy, Customer Insight, Creative Strategy, Marketing, Competitive Analysis, Brand Development, Brand Architecture, Direct Marketing.
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