Lead UX Designer for the AWS EC2 Edge team.Responsibilities • Tasked to re-imagine + re-deisgn AWS’ flagship edge application OpsHub from the ground up• Developed a unified design ops process from the ground up that aligns with internal Software Development Life Cycle (SDLC), AWS’s guidelines, and Amazon’s principles while also staying true to design thinking best practices. • Use qualitative and quantitative research methods to help our team understand what jobs customers are trying to get done, which outcomes they’re trying to achieve, and the constraints that stand in their way• Create intuitive, human-centered experiences based on quantitative/qualitative research• Build processes, best practices, and documentation to help onboard new designers to the team• Designed and developed our team’s brand and internal assets

• Threshold was a three-sided marketplace that helped performing artists of all kinds find their fans around the globe and set up live events in their fans' home or business• As a solopreneur, I created and/or led every part of company from the ground up: the brand, business model, MarCom, emails, product + tutorial videos, legal + trademarks, the website, prototypes, the app– everything. • Interviewed/tested/hired/managed a small, remote dev team (2 BE, 1 FE, 1 PM) using LEAN + AGILE best practices• Designed highly performant, fully responsive progressive web app using a FERN stack, GraphQL, Redux, and assorted APIs• Conducted extensive market research, customer interviews, surveys, assumption testing, and user testing using data-driven models. • Launched private beta the week COVID hit Seattle. Yikes. Pivoted but eventually closed down due to financial + family reasons.

• Creative Director for midsized digital creative agency with ~$10M in AR. • Select clients: Netflix, Disney, HBO, Amazon, CNN, TikTok, Paramount, Zulily, MTV, Nintendo, Nickelodeon, FiServ, Premera, VH1, Comcast

Sample clients: Microsoft, Deloitte, Docusign, VMware, Inphi, et al

Sample clients: Microsoft, Booking, Intel, Box, AMD, EMC, AT&T, et al