TOMRA has collected over 12 Billion containers in Australia. As part of the organisation, I have:Developed the Digital Marketing Strategy end to end for every state launch. In NSW this involved engaging directly with customers via digital channels to educate them on the benefits of recycling and ensuring they understood how it worked, ensuring seamless uptake. In QLD and WA, the strategy was adapted - we used the same educational and informative tactics but prioritised being first found… Show more TOMRA has collected over 12 Billion containers in Australia. As part of the organisation, I have:Developed the Digital Marketing Strategy end to end for every state launch. In NSW this involved engaging directly with customers via digital channels to educate them on the benefits of recycling and ensuring they understood how it worked, ensuring seamless uptake. In QLD and WA, the strategy was adapted - we used the same educational and informative tactics but prioritised being first found (via SEO, paid Google Ads, and Google Maps) as customers form their habits early. In Victoria, we ensured site findability by leveraging strong SEO and Google Maps optimisation to ensure maximum uptake.Google Ads – generated an estimated $2.6 Million in conversion value and 97 Billion impressions across all campaign types for $156,000 spend. This was leveraged through use of strong and creative content, but also through localised optimization. Google Maps - Early on, Google maps was identified as a critical part of the customer journey. I manage 460+ sites and developed the “Maps SEO” strategy. This included ensuring pin locations were correct, hours and closures were accurate, and photos were recent and up-to-date. This was to ensure the journey to sites were smooth, and that our sites were first found over competitors. SEO - Created and managed the mytomra.com.au website which is currently ranked top 3 for core key words. This included a lot of work optimising each individual site page to ensure they all ranked well in local rankings. Social Media - Designed and implemented the strategy of thought leadership and genuine helpfulness to ensure customers would turn to us when they needed more information, or were confused about what containers were eligible.Content Management - Filmed, edited, and published various videos and films. These include social media content, how-to videos, local promotional videos, videos designed for Google Ads exclusively, and more. Show less

Apple - Conducted extensive customer research to advise on their upcoming tactical marketing campaigns. Macquarie Bank - Designed their annual report in Word, which was a specific request from their team. Australian Information Industry Association (AIIA) - Set up marketing automation and ran EDM campaigns to drive attendance to industry events. I also advised on growth strategies and Arthur J Gallagher Insurance - Worked on their web platform to improve their SEO.

Upgraded legacy the EDM and SMS marketing platforms, improving read rates by 14%, click-thru rates to 8% and reducing email costs by 95% annually. Developed multi-platform marketing campaigns for events, increasing consumer patronage and satisfaction.Managed multiple events and promotions to increase foot traffic, food and beverage purchases, and gaming opportunities. Managed the social media day to day to promote events, promotions, food and beverage of the 5 leagues clubs. Grew… Show more Upgraded legacy the EDM and SMS marketing platforms, improving read rates by 14%, click-thru rates to 8% and reducing email costs by 95% annually. Developed multi-platform marketing campaigns for events, increasing consumer patronage and satisfaction.Managed multiple events and promotions to increase foot traffic, food and beverage purchases, and gaming opportunities. Managed the social media day to day to promote events, promotions, food and beverage of the 5 leagues clubs. Grew the social media 4x across 9 months, across Facebook and Instagram. Designed artwork to be used across the 5 leagues clubs, as well as managed digital signage opportunities. Show less

My key achievements are as follows:-Reduced client attrition from 12.5% to 8% through the use of the internal lead generation programIncreasing overall lead generation by 33% since 2013, generating a total of 4986 leads in 2014, and 4600 leads in 2015 to date-Expedited the sales process by 70% through the development of sales tools and refinement of the client journey-Maintaining an open rate of 42% and a click-thru rate of 12% for all e-Shots (best in the entire global BSI… Show more My key achievements are as follows:-Reduced client attrition from 12.5% to 8% through the use of the internal lead generation programIncreasing overall lead generation by 33% since 2013, generating a total of 4986 leads in 2014, and 4600 leads in 2015 to date-Expedited the sales process by 70% through the development of sales tools and refinement of the client journey-Maintaining an open rate of 42% and a click-thru rate of 12% for all e-Shots (best in the entire global BSI Group)My primary tasks in this role are:-Managing campaigns end to end, using a varied marketing mix -Plan and execute lead generation campaigns, leading to direct sales-Developing strategic initiatives and delivered those initiatives into executable actions-Managing the BSI Group ANZ social media pages including LinkedIn, Facebook and Twitter-Liaise with key members within the Training, Food and Sales teams to ensure they achieve their objectives-Develop marketing content across print, audio, video and digital platforms-Coordinate PPC campaigns across Google Paid Search and LinkedIn Advertising-Improve company website SEO to ensure priority on Google-Provide communication and support about new product developments -Develop press releases, e-Shots and brochures to communicate with key stakeholders-Coordinate and manage events to build brand awareness and generate leads Show less

Through my time in the sales department, I completed various functions including business development, reporting and analysis. I learned a lot about the business, and I developed a solid understanding of the certification industry. The sales experience was invaluable to me as it gave me a clear picture of what clients wanted at the ground level, which helped me immensely when I transitioned over to the marketing department.

While I was at PRIA, my main role was to sort and upload the Golden Target Awards for the website. This task was quite basic, but it taught me how to interact with the back-end of an online web interface and preparing me for future work on websites. In addition, I edited and uploaded various webinars to the website. Some of my miscellaneous duties included filing, data entry and research.