Peter Lucas

Peter Lucas Email and Phone Number

Chief Marketing Officer at PHM Technology @ PHM Technology
Peter Lucas's Location
Greater Melbourne Area, Australia, Australia
Peter Lucas's Contact Details

Peter Lucas personal email

n/a
About Peter Lucas

Over 30 years of digital product design, digital marketing strategy and development experience in the online industry gives me a unique and proven perspective of how online works and how it doesn't. My digital skills have been developed from extensive agency and client side experience. Driven by innovation and methodologies that break (disrupt) the norm I have invested my time and developed my skills around innovation thinking and process. These unique mix of skills and senior management roles has positioned me well for key leadership positions in digital based business.A high risk taker, start-ups and new innovations appeal to my skills, background and passion. I have a strong passion for digital strategy and I am looking to drive the digital strategy industry to see itself as more than just search marketing and online advertising. Digital strategy should be 100% accountable and based around sound and measurable outcomes that acknowledges and works with the broad and diverse nature of the way customers interact with a brand, both offline and online.Over the next 5 years, I am looking to involve myself with new web based innovations and innovators that enable me to further develop my industry knowledge, leadership, people management skills and online portfolio. If these skill sets or any of the 3000+ projects I have worked on appeal to you then get in contact by connecting with me through Linkedin.Specialties: Online Marketing, Web Site Strategy, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Website analytics expertise (Advanced Google Implementation), Pathway analysis, User design expertise, Usability expertise, Online classifieds strategy, Online product management, Integrated marketing approach, Project management, Market research, People management skills, Product management skills, Sales skill (consultative selling) and Market analysis skills.I am currently a Co-Founder in a number (3) of startups.

Peter Lucas's Current Company Details
PHM Technology

Phm Technology

View
Chief Marketing Officer at PHM Technology
Peter Lucas Work Experience Details
  • Phm Technology
    Chief Marketing Officer
    Phm Technology Apr 2020 - Present
    Melbourne, Victoria, Au
    PHM Technology was established in 2005 and it has quickly become a leader in 'model-based' engineering tools for the design, safety, reliability and health management of complex systems. Our clients are some of the largest companies operating in defence, aerospace and advanced manufacturing globally.Promoting a disruptive mindset my role is to consolidate the marketing function, moving it from reactive to a proactive stance. Embracing digital strategies and strategic lead generation initiatives my role is to help re-position PHM ready for its next stage of growth and assist with the launch of a new innovative technology which extends the MADe Platform from design to into the operational side of complex engineering assets.
    View
  • Royal Hound
    Director
    Royal Hound Jan 2019 - Present
    Royal Hound is a premium apparel company for pets located in Melbourne. We are proud to have all design and manufacturing based in Melbourne. Specialising in the Italian Greyhound (&Whippet) Breed, this business has a global reach and has a basic tenet of being part of the circular economy. All manufactured items sent to customers are returned to our business, at our cost, to be recycled or disposed of in a manner that reduces the impact on the environment when a customer finishes with the item.
  • Miegen Pty Ltd
    Co-Founder & Director
    Miegen Pty Ltd Jan 2009 - Present
    Miegen is a new energy provider who has developed an innovative market technology which disrupts the energy retail market in Australia. Specifically focussed on environmental energy generation, Miegen has created energy as a service model. Founded in late 2009-2010, Miegen (www.miegen.com.au) will change the way the average consumer purchases and consumes environmental energy.
    View
  • Book My Shift Pty Ltd
    Co-Founder & Director
    Book My Shift Pty Ltd Feb 2008 - Present
    Book My Shift is a innovative shift management organisation focussed on the healthcare sector. Established in 2008 Book My Shift is in the process of re-releasing its website and technology.
  • Akqire
    Cofounder & Director
    Akqire Jul 2010 - Apr 2020
    Kew, Victoria, Au
    Akqire is an ideation firm, that works with companies that are on a mission - to create innovative products and services that change their competitive landscape. Our focus has entered around product development and product stewardship utilising all our digital expertise from user experience strategy, product ideation, market fit, persona development and digital marketing strategies. Our experience spans over 35 years and countless products that have changed markets and the way a customer views their market. Our expertise focuses around the process of ideation, strategic product consultation and includes the management and development of the whole online marketing process. Our projects cover ideation, strategic product development and innovation, traditional web development, application development and development of digital eco-systems designed to make your online presence work for itself.
    View
  • Buymyplace.Com.Au
    Head Of Digital
    Buymyplace.Com.Au Feb 2009 - Jul 2010
    Managed Search Engine strategy, Search engine optimisation website strategy and product development.
  • Jobsjobsjobs Limited
    Head Of Website & Strategy
    Jobsjobsjobs Limited Sep 2006 - Feb 2009
    Developed the online presence of the jobsjobsjobs.com.au website along with the overall site strategy and product roadmap from launch through to jobsjobsjobs 2nd birthday. During my time at jobsjobsjobs the business rose from obscurity through to the number 4 player in the Australian market. My role expanded in the last year to include a digital and traditional marketing budget in the millions of dollars. During this time the site traffic and site membership grew by approximately 200% and 500% respectively. Brand awareness also grew from around 1% to 7%, or thereabouts.
  • Seek Communications Limited
    Senior Product Manager
    Seek Communications Limited Oct 2005 - Jun 2006
    Cremorne, Victoria, Au
    Responsible for job seeker site features and functionality. Assisted in the selection and planning for the implementation of Fast Search platform for SEEK.com.au (The finalsed implementation plan and actual implementation was done after I had left SEEK.com.au).Product development, Product portfolio management, Staff management, Minor eCommerce Strategies (online & off-line), Market research – Needs identification, Partly trained in and facilitated the PMTK Product Methodology utilised by SEEK at the time which was later dumped by SEEK, Usability reviews.
    View
  • Computershare Limited
    National Ecommerce Manager
    Computershare Limited Jun 2003 - Oct 2005
    Melbourne, Victoria, Au
    Key Responsibilities:Product development, Market research, Sales, eCommerce Strategies (online & off-line) and Product development, Major client pitches.Key Achievements:Development of the commercial eTree model. Supplier relationship development, process management and eCommunication migration service development. Initial sale to major Australian Bank as co-development partner.
    View
  • Computershare Limited
    National Marketing Manager
    Computershare Limited Jun 2003 - Oct 2005
    Melbourne, Victoria, Au
    Responsibilities:To develop and implement marketing strategies across the Asia Pacific region. Specifically my role includes the following key responsibilities; brand management, relationship marketing, market research, sponsorship and event management, intranet development, internet marketing development responsibilities and market strategy. 2 Direct Reports (Melbourne / Sydney), Market research, Marketing strategy development, eCommerce Strategies (online & off-line), Product development, Public relations, Brand management and development, Intranet implementation and Website Development (Global Strategy / Brand).
    View
  • Swish Group Limited
    Sales & Marketing Director
    Swish Group Limited Jul 2000 - Jun 2003
    Melbourne, Victoria, Au
    Key Responsibilities:To develop new business for the Swish Group through application of new business strategies, marketing and the provision of strategic eCommerce solutions to new and existing clients. To introduce strategic consultative selling to the Swish Group business development staff.New Business Strategies, Development of Marketing Plan, eCommerce Strategies (online & off-line), Pitching for new [Major Clients] business, Process Re-Engineering and Application Development.Key Account Wins:AAATourism (Hosting), RACV (Hosting), Melbourne & Olympic Parks Trust (Website Development | Hosting), WorldVision Australia (Web Development), MtEliza Business School(Web Development), TEAC ITV Project (ITV Set-Top-Box), National Australia Bank (Web Panel), Tourism Victoria, Arthur Andersen [Globalconstruct.net.au]. TEAC Australia Pty Ltd, Country Road Australia, Wattyl Paints Australia (Sydney), MindAtlas.com, MetalMerge Australia (WorldWide), CPA Australia.
    View
  • Wsa Online
    Senior Account Manager
    Wsa Online Dec 1997 - Jul 2000
    To provide strategic eCommerce solutions and strategies to existing and new clients with or without a successful Internet presence. Consulting extended through several key areas: 1) process re-engineering, 2) Website design, 3) Project management & implementation, 4) Online Media strategy management, 5) Program optimisation (Search Engine Optimisation).
  • Yarra Valley Water
    Segment Marketing Manager
    Yarra Valley Water 1997 - 1997
    Melbourne, Vic, Au
    View
  • Citipower
    Marketing Coordinator
    Citipower 1995 - 1997
    Market research, product management and online marketing initiatives.
  • Business Research Group
    Co-Director
    Business Research Group Jan 1991 - 1995
    Director of market research.

Peter Lucas Skills

Digital Strategy Online Marketing Online Advertising E Commerce Sem Seo Integrated Marketing Digital Marketing Web Analytics Social Media Social Media Marketing Market Research Start Ups Product Development Marketing Strategy Internet Strategy Product Management Business Development Strategy Marketing Software Project Management Brand Management User Experience Webmaster Services Online Branding Usability Testing Google Analytics Ppc User Interface Design Web Marketing Online Communications Website Management

Peter Lucas Education Details

  • University Of South Australia
    University Of South Australia
    Marketing
  • University Of South Australia
    University Of South Australia
    Mngt

Frequently Asked Questions about Peter Lucas

What company does Peter Lucas work for?

Peter Lucas works for Phm Technology

What is Peter Lucas's role at the current company?

Peter Lucas's current role is Chief Marketing Officer at PHM Technology.

What is Peter Lucas's email address?

Peter Lucas's email address is pe****@****.com.au

What schools did Peter Lucas attend?

Peter Lucas attended University Of South Australia, University Of South Australia.

What skills is Peter Lucas known for?

Peter Lucas has skills like Digital Strategy, Online Marketing, Online Advertising, E Commerce, Sem, Seo, Integrated Marketing, Digital Marketing, Web Analytics, Social Media, Social Media Marketing, Market Research.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.