Peter Lucas Email & Phone Number

Melbourne, Victoria, Au

PHM Technology was established in 2005 and it has quickly become a leader in 'model-based' engineering tools for the design, safety, reliability and health management of complex systems. Our clients are some of the largest companies operating in defence, aerospace and advanced manufacturing globally.Promoting a disruptive mindset my role is to consolidate the marketing function, moving it from reactive to a proactive stance. Embracing digital strategies and strategic lead generation initiatives my role is to help re-position PHM ready for its next stage of growth and assist with the launch of a new innovative technology which extends the MADe Platform from design to into the operational side of complex engineering assets.

Royal Hound is a premium apparel company for pets located in Melbourne. We are proud to have all design and manufacturing based in Melbourne. Specialising in the Italian Greyhound (&Whippet) Breed, this business has a global reach and has a basic tenet of being part of the circular economy. All manufactured items sent to customers are returned to our business, at our cost, to be recycled or disposed of in a manner that reduces the impact on the environment when a customer finishes with the item.

Miegen is a new energy provider who has developed an innovative market technology which disrupts the energy retail market in Australia. Specifically focussed on environmental energy generation, Miegen has created energy as a service model. Founded in late 2009-2010, Miegen (www.miegen.com.au) will change the way the average consumer purchases and consumes environmental energy.

Book My Shift is a innovative shift management organisation focussed on the healthcare sector. Established in 2008 Book My Shift is in the process of re-releasing its website and technology.

Kew, Victoria, Au

Akqire is an ideation firm, that works with companies that are on a mission - to create innovative products and services that change their competitive landscape. Our focus has entered around product development and product stewardship utilising all our digital expertise from user experience strategy, product ideation, market fit, persona development and digital marketing strategies. Our experience spans over 35 years and countless products that have changed markets and the way a customer views their market. Our expertise focuses around the process of ideation, strategic product consultation and includes the management and development of the whole online marketing process. Our projects cover ideation, strategic product development and innovation, traditional web development, application development and development of digital eco-systems designed to make your online presence work for itself.

Managed Search Engine strategy, Search engine optimisation website strategy and product development.

Developed the online presence of the jobsjobsjobs.com.au website along with the overall site strategy and product roadmap from launch through to jobsjobsjobs 2nd birthday. During my time at jobsjobsjobs the business rose from obscurity through to the number 4 player in the Australian market. My role expanded in the last year to include a digital and traditional marketing budget in the millions of dollars. During this time the site traffic and site membership grew by approximately 200% and 500% respectively. Brand awareness also grew from around 1% to 7%, or thereabouts.

Cremorne, Victoria, Au

Responsible for job seeker site features and functionality. Assisted in the selection and planning for the implementation of Fast Search platform for SEEK.com.au (The finalsed implementation plan and actual implementation was done after I had left SEEK.com.au).Product development, Product portfolio management, Staff management, Minor eCommerce Strategies (online & off-line), Market research – Needs identification, Partly trained in and facilitated the PMTK Product Methodology utilised by SEEK at the time which was later dumped by SEEK, Usability reviews.

Melbourne, Victoria, Au

Key Responsibilities:Product development, Market research, Sales, eCommerce Strategies (online & off-line) and Product development, Major client pitches.Key Achievements:Development of the commercial eTree model. Supplier relationship development, process management and eCommunication migration service development. Initial sale to major Australian Bank as co-development partner.

Melbourne, Victoria, Au

Responsibilities:To develop and implement marketing strategies across the Asia Pacific region. Specifically my role includes the following key responsibilities; brand management, relationship marketing, market research, sponsorship and event management, intranet development, internet marketing development responsibilities and market strategy. 2 Direct Reports (Melbourne / Sydney), Market research, Marketing strategy development, eCommerce Strategies (online & off-line), Product development, Public relations, Brand management and development, Intranet implementation and Website Development (Global Strategy / Brand).

Melbourne, Victoria, Au

Key Responsibilities:To develop new business for the Swish Group through application of new business strategies, marketing and the provision of strategic eCommerce solutions to new and existing clients. To introduce strategic consultative selling to the Swish Group business development staff.New Business Strategies, Development of Marketing Plan, eCommerce Strategies (online & off-line), Pitching for new [Major Clients] business, Process Re-Engineering and Application Development.Key Account Wins:AAATourism (Hosting), RACV (Hosting), Melbourne & Olympic Parks Trust (Website Development | Hosting), WorldVision Australia (Web Development), MtEliza Business School(Web Development), TEAC ITV Project (ITV Set-Top-Box), National Australia Bank (Web Panel), Tourism Victoria, Arthur Andersen [Globalconstruct.net.au]. TEAC Australia Pty Ltd, Country Road Australia, Wattyl Paints Australia (Sydney), MindAtlas.com, MetalMerge Australia (WorldWide), CPA Australia.

To provide strategic eCommerce solutions and strategies to existing and new clients with or without a successful Internet presence. Consulting extended through several key areas: 1) process re-engineering, 2) Website design, 3) Project management & implementation, 4) Online Media strategy management, 5) Program optimisation (Search Engine Optimisation).

Melbourne, Vic, Au

Market research, product management and online marketing initiatives.

Director of market research.

Bachelor'S Degree, Marketing

Associate Diploma, Mngt