Co-founder of Arba Digital, a family-run website design and digital marketing agency that specializes in helping ecommerce businesses develop an online presence, increase traffic to their websites and convert more customers.

> Manage the donor acquisition and advertising programs of a gun violence prevention organization and an environmental nonprofit.> Managed the digital advertising program of a U.S. Senator from Georgia for the 2022 election cycle, and helped them raise $130 million in digital revenue from 1.2 million unique donors. > Helped build one of the largest digital fundraising campaigns of the 2020 election cycle for a democratic political action committee − raised over $26 million and grew our client’s email list by 5.6 million subscribers using Meta ads, Outbrain and several fixed cost acquisition channels.> Increased the donation page conversion rate by 23% for an environmental nonprofit by testing into new branding.> Increased the average gift by 154% for donors acquired via Meta ads after introducing a new ask string tactic.> Leveraged Google Data Studio and Looker to visualize the long-term value and return on ad spend of donor acquisitions.

> Overhauled GPPR’s social media strategy to boost engagement nearly tenfold year-over-year.> Started a monthly email newsletter with an average open rate and click-through rate of 62.9% and 3.8%, respectively.> Designed all promotional advertisements and videos for GPPR’s events.> Developed a social media best practices guide for staff.

> Won a $20,000 grant to pilot a free tax preparation initiative that returned over $110,000 in tax credits and refunds to 90 taxpayers in economically depressed communities in Southeast Washington D.C.> Trained 6 high schoolers from the SEED School of Washington D.C. to help prepare taxes.> Piloted the first drop-off tax preparation initiative in Washington D.C., whereby clients would "drop off" copies of their tax documents and their taxes were prepared remotely.

> Managed social media content and crafted quarterly newsletters.> Drafted blog posts, press advisories, and press releases.> Assisted with event planning and live Tweeted at events.

> Helped raise over $1 million as a call-time assistant and tracked donor relationships via NGP-VAN.> Led digital design for social media and assembled daily press clips.> Canvassed hundreds of doors and phoned over one thousand voters.

> Managed Candidate’s Facebook account.> Designed digital content and drafted email newsletters.> Helped lead digital organizing efforts.

> Crafted social media content.> Tracked website, social media, and communications analytics.> Drafted internal and external communications.> Monitored online conversation in EIG issue areas.> Supported administrative operations.

> Managed a team of 35 writers, editors, and photographers.> Developed marketing strategies to increase readership by 15%.> Developed a fundraising strategy to increase advertising revenue to hire more staff.> Collaborated with a web developer and a graphic designer to overhaul our website and redesign our newspaper for the first time in more than 16 years.

Assembled literature reviews for agent based modeling research.

Assisted a graduate student and managed other lab assistants, studied gene regulation in fruit flies, qualified for a paid summer research fellowship.