Peter Shu Email and Phone Number

Global Marketing team’s digital lead reporting directly to Global VP of Marketing, overseeing omnichannel and multi-regional strategy and digital media production. Identifies brand needs, creates stories and produces media to support business drivers, including hero marketing communications.

Supported former Global digital lead in social media content strategy, media production management, athlete relations, media asset creation, post-production, storytelling, creative ideation, copywriting and delivery. Ran day-to-day organic and paid social media for @billabong and @billabong_usa, while assisting with ancillary regional accounts.

Department creator, developed comprehensive Content Marketing strategy including department structure and operational processes, producing media projects and marketing campaigns from ideation to activation with in-house and freelance resources, and coordinated Global Marketing across regions. Tasks included: execution of productions and campaigns, project management, athlete management, budgeting, logistics, supervised writing, directing, graphics, talent, post-production, and delivery. Worked with stakeholders to deliver on-brand content that drove revenues for the business.

Interdepartmental pocketknife, with a focus on digital marketing, content production and delivery, events and promotions, project management, and sports marketing and athlete management. Oversaw all digital: media, email, website, social, paid and organic. Managed partnerships and collaborations.

Streamlined day-to-day operations, and conducted factory operations optimizations. Supported in Operations, Accounting, Payroll, Human Resources, Inventory and Facilities.

Analyst at leading investment bank and management consulting firm to the wealth and investment management industries directly supporting two principals on client projects. Developed the firm’s Continuity Planning management service, process, materials, marketing under the supervision of a principal and the CEO. Produced and directed marketing for semi-annual conference The Deals and Deal Makers Summit.

Assistant to business development agent tapped to pioneer the business development group (now UTA Marketing). Performed and mastered assistant responsibilities including: seamlessly absorbing boss’ business and life, managing phones, heavy scheduling, prioritization, official correspondence, and anticipating needs. Common projects include: arming boss with company profiles and marketplace intelligence, building creative and strategic proposals for RFPs, and creating presentation decks. Mastered ‘punting,’ the art of figuring it out and thinking on your feet and succeeded in pleasing the executive level.

Participated in the September UTA University class in the mailroom. Serviced the agency through completing various tasks for office management, projects for different departments, and errands for the agency, as well as covering desks, helping at events, and driving clients.

Produced from concept to execution of all marketing campaigns at NYU’s campus and managed marketing team. Conducted search and hiring process of Campus Marketing Representatives who were central to the campaign’s success. Hit campaign activation goals and achieved bonuses for all representatives on team. Learned to ‘punt’ and problem solve in real time as the manager of full event marketing operation on NYU’s extremely tricky “campusless” campus.

Working as the first intern or trainee in the New York office allowed for a much larger roll in the smaller office the agency opened in the end of 2011. Did all tasks for the office including: bank runs, client deliveries, expense reports, office organization, covering desks, conference room management, projects for agents, managing the event calendar, and much more.

Mastered the ins and outs of big agency business through a 10-week program in the mailroom alongside the agent-trainee class. Participated in UTA's University training program, involving assistant training and an entertainment foundation. Exceeded expectations while covering desks, junior agents' desks up through board members'.

Analyzed and learned how the real estate industry in Shanghai works through market research, property evaluation, and creating and delivering presentations. Completed training in property evaluation, reporting and sales strategy implementation for the commercial and private real estate markets. Responsible for supervising the updating of listings on the high-end luxury residential section of the firm’s website.