Peter Robison

Peter Robison Email and Phone Number

Director Of Business Development at Driverge Vehicle Innovations @ Driverge Vehicle Innovations
Peter Robison's Location
Westlake, Ohio, United States, United States
About Peter Robison

A senior marketing and communication executive with a great balance of B2B and B2C experience in support of national/global brands. Skilled at managing multiple brands sold through multi-channel distribution, both brick & mortar and digital. A 360-degree marketer; classically trained and proficient at leading teams to integrate traditional and web-based marketing in support of mature categories. In-depth knowledge of home improvement, hard lines and retail industries.Specialties: Branding, digital marketing, strategic planning, ECommerce, marketing communications, channel development/management, interactive marketing, website development, marketing research, return-on-investment metrics, alliance marketing, sales promotion

Peter Robison's Current Company Details
Driverge Vehicle Innovations

Driverge Vehicle Innovations

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Director Of Business Development at Driverge Vehicle Innovations
Peter Robison Work Experience Details
  • Driverge Vehicle Innovations
    Director Of Business Development
    Driverge Vehicle Innovations Dec 2020 - Present
    Richfield, Oh, Us
    Driverge builds and ships thousands of commercial vehicles every year. We are the industry leader in commercial wheelchair transportation and accessible taxis. Driverge also builds transporters, shuttles, and work crew vans for use across all market segments.I am responsible for creating and executing customer segmentation and channel strategies to grow commercial volume, revenue and profit.
  • Mccarthy, Lebit, Crystal & Liffman Co, Lpa
    Director Of Marketing
    Mccarthy, Lebit, Crystal & Liffman Co, Lpa Apr 2019 - Dec 2020
    Cleveland, Ohio, Us
  • Mccarthy, Lebit, Crystal & Liffman Co, Lpa
    Director Of Marketing
    Mccarthy, Lebit, Crystal & Liffman Co, Lpa Apr 2019 - Dec 2020
    Cleveland, Ohio, Us
    Responsible for all marketing activity at a 60-year-old, full-service law firm in downtown Cleveland. Responsibilities include brand management and all digital and traditional marketing communications including inbound marketing, e-mail marketing, social media, search engine marketing, advertising, alliance marketing, and public relations.
  • Aebi-Schmidt Holdings, North America
    Vice President Of Marketing & Digital Integration
    Aebi-Schmidt Holdings, North America May 2016 - Feb 2019
    ASH North America is a leading manufacture of commercial- and industrial-grade snow and ice removal equipment owned by the ASH Group in Switzerland. Domestically, it consists of Meyer and Swenson Products and markets five brands sold globally through truck equipment distributorships, wholesalers and leading home improvement chain stores. The ASH Group acquired Meyer and Swenson in October of 2015.
  • Meyer Products
    Vp Of Marketing & Digital Integration
    Meyer Products Jul 2005 - Apr 2016
    Chilton, Wisconsin, Us
    Responsible for brand management, research, NPD, channel marketing and all inbound/outbound MARCOM, including our websites, search engine marketing, social media presence and e-mail campaigns.Responsible for brand/product line management and the use of digital technology to improve customer/prospect interaction. Duties also include: channel marketing, all research, new product development and all traditional/digital marketing communications.
  • Mtd Products
    Vice President Of Marketing
    Mtd Products 2002 - 2004
    Valley City, Ohio, Us
    Was responsible for the management of six outdoor power equipment brands sold through national chain stores and independent retailers. Duties included all advertising, merchandising, packaging, websites, retail program development and market research. Was a member of strategic account team serving Lowe’s, Wal-Mart and TSC.
  • Doner Advertising
    Vice President, Account Director
    Doner Advertising 2000 - 2002
    Southfield, Michigan, Us
    At the time, Doner was the nation’s largest independently owned advertising agency. I ran the Cub Cadet/Independent Retail and Owens Corning Builder/Remodler accounts. Competing hard against John Deere and Sears, I was instrumental in helping MTD introduce the Cub Cadet brand into the mass retail channel.

Peter Robison Skills

Marketing Marketing Communications Marketing Research Interactive Marketing Ecommerce Strategic Planning Brand Management Email Marketing Website Development Marketing Strategy Pricing Brand Architecture Sales Management Integrated Marketing Management Brand Development Trade Shows Advertising Product Development New Business Development Social Media Sem Multi Channel Marketing E Commerce

Peter Robison Education Details

  • Ohio University
    Ohio University
    Journalism--Public Relations

Frequently Asked Questions about Peter Robison

What company does Peter Robison work for?

Peter Robison works for Driverge Vehicle Innovations

What is Peter Robison's role at the current company?

Peter Robison's current role is Director Of Business Development at Driverge Vehicle Innovations.

What is Peter Robison's email address?

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What is Peter Robison's direct phone number?

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What schools did Peter Robison attend?

Peter Robison attended Ohio University.

What are some of Peter Robison's interests?

Peter Robison has interest in Sports Of Any Sorts, Guitars And Music, Reading Contemporary Fiction.

What skills is Peter Robison known for?

Peter Robison has skills like Marketing, Marketing Communications, Marketing Research, Interactive Marketing, Ecommerce, Strategic Planning, Brand Management, Email Marketing, Website Development, Marketing Strategy, Pricing, Brand Architecture.

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