A senior marketing and communication executive with a great balance of B2B and B2C experience in support of national/global brands. Skilled at managing multiple brands sold through multi-channel distribution, both brick & mortar and digital. A 360-degree marketer; classically trained and proficient at leading teams to integrate traditional and web-based marketing in support of mature categories. In-depth knowledge of home improvement, hard lines and retail industries.Specialties: Branding, digital marketing, strategic planning, ECommerce, marketing communications, channel development/management, interactive marketing, website development, marketing research, return-on-investment metrics, alliance marketing, sales promotion
Listed skills include Marketing, Marketing Communications, Marketing Research, Interactive Marketing, and 20 others.