Pete Robson

Pete Robson Email and Phone Number

I believe in beautiful design, the power of observation, and combining insight, feedback and gutfeel to create strategies, products and experiences that delight customers, excite employees & deliver superior returns. @ Ministry of Business, Innovation and Employment
wellington, new zealand
Pete Robson's Location
Wellington, Wellington, New Zealand, New Zealand
Pete Robson's Contact Details
About Pete Robson

I believe in beautiful design, the power of observation, and combining insight, feedback and gutfeel to create strategies, products and experiences that delight customers, excite employees & deliver superior returns... and I don't think "ideation" is a made up word!

Pete Robson's Current Company Details
Ministry of Business, Innovation and Employment

Ministry Of Business, Innovation And Employment

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I believe in beautiful design, the power of observation, and combining insight, feedback and gutfeel to create strategies, products and experiences that delight customers, excite employees & deliver superior returns.
wellington, new zealand
Website:
mbie.govt.nz
Employees:
3123
Pete Robson Work Experience Details
  • Ministry Of Business, Innovation And Employment
    Principal Advisor - Kiritaki Centricity And Innovation
    Ministry Of Business, Innovation And Employment Sep 2023 - Present
    Wellington Region, New Zealand
  • Our Energy Limited
    Investor
    Our Energy Limited Nov 2016 - Present
    New Zealand
    Our Energy is a startup that has designed/developed an online platform for people and communities to produce their own electricity - check them out at ourenergy.co.nz
  • Makeshapes
    Investor
    Makeshapes Nov 2021 - Present
    Makeshapes is a New Zealand based startup on a mission to democratise high-quality team learning for a hybrid world. Their unique approach allows organisations to scale learning and culture change in a way not previously possible.
  • Ghd
    Experience Design Lead - Ghd Digital
    Ghd Feb 2022 - Oct 2023
    Wellington, Wellington Region, New Zealand
    GHD Digital was born with a single vision, to help our clients transform their business, embrace the future and change communities for good.With a geographic footprint spanning across Australia, APAC, North America, the UK and the Middle East, our team of data scientists, design thinkers, immersive digital consultants, project managers and innovators, build on the expertise of GHD’s 600+ digital experts to help clients reimagine their digital future.
  • Z Energy Nz
    Ways Of Working Coach | Kaiako Ritenga Mahi
    Z Energy Nz Jul 2021 - Jan 2022
    Wellington, Wellington Region, New Zealand
    Finishing my time at Z, I was one of our Ways of Working coaches - sharing experience and developing skill in others' ability to work in an agile, design-led, customer first manner. This was a 6 month fixed term contract.
  • Z Energy Nz
    Portfolio Manager – Futures Team | Kaitaki Awe Māpara
    Z Energy Nz Oct 2018 - Jul 2021
    New Zealand
    Responsible for delivery of our future strategic initiatives, as well as influencing and role-modelling a new way of working in HCD, Lean, and Agile at Z Energy.
  • Z Energy Nz
    Innovation Manager
    Z Energy Nz Jun 2017 - Oct 2018
    New Zealand
    I'm part of a small, rogue team of relentlessly curious designers, researchers, creatives, and builders dedicated to solving what matters for a moving world through aggressive experimentation. Using my experience in digital, product, marketing and channel, I am responsible for delivering innovation opportunities at Z. I use design-led thinking and methodology, to create strategies, products and experiences that delight customers, excite employees and deliver superior returns. I believe in beautiful design, the power of observation, test & learn and using a combination of analytics and gutfeel to make decisions... and no, I don't think "ideation" is a made up word.
  • Z Energy Limited
    Digital Marketing Manager
    Z Energy Limited Jun 2012 - Jun 2017
    Wellington & Wairarapa, New Zealand
    I do digital stuff for Z. It's the best job in the world.
  • Velocity: The University Of Auckland Innovation And Entrepreneurship Programme
    Judge - Velocity Innovation & $100K Challenge
    Velocity: The University Of Auckland Innovation And Entrepreneurship Programme May 2020 - Dec 2021
    New Zealand
    Velocity is the University of Auckland’s student-led, globally renowned entrepreneurship development programme.We are about giving momentum to great ideas, to surge ahead and innovate the future.Over the past 16 years, Velocity participants have ignited more than 120 ventures, attracted over $224 million in investment and have created more than 700 jobs with products and services in over 35 countries.In 2020, I was a judge of the $100k Innovation Challenge, assessing various entrepreneurial entries for shortlisting to make the final panel.
  • Mod - Mindset Of Design
    Workshop Facilitator
    Mod - Mindset Of Design Oct 2019 - Nov 2020
    Mindset of Design, or MOD for short, aims to build the knowledge and community around human-centered design in New Zealand. I have run an “Intro to Human Centred Design” session as part of MOD for the past couple of years. A fun session, where we explore the concept of Human Centered Design, Empathy and Innovation through a combination of theory and hands-on practical experience.
  • Marketing Association
    Course Director - Certificate Of Digital Marketing
    Marketing Association Feb 2013 - Dec 2018
    New Zealand
    The digital space is changing rapidly. To be effective today, marketers need to be able to integrate digital marketing into existing marketing and business strategies, and execute it successfully.This comprehensive and practical course will teach you how to maximise your marketing opportunities through the essential elements of digital marketing, from strategy to delivery and beyond.The course will give you the knowledge to develop digital strategies, an in-depth understanding of the main digital channels and media available, and the tools and best practice disciplines to be successful. You will be able to strategically improve your digital presence immediately and will have the insight to prepare for the future.http://www.marketing.org.nz
  • Anz
    Channel Development Manager
    Anz Jun 2011 - Jun 2012
    Wellington
    As Channel Development Manager I was charged with the development of new initiatives or enhancement of existing services, with the objective of increasing online sales, reducing cost to serve or improved customer experience.Responsibilities- Accountability for definition of digital customer; digital customer experience; feedback loops and customer satisfaction monitoring programme.- Management of Digital Operations team, including setting of quality standards, resource scheduling, project prioritisation and staff management.- Management of ANZ NZ’s social media presence, processes and resourcing.- Establishment of team/project measures of success, based on robust measurement, analysis, coupled with industry expertise and knowledge. Delivery of online conversion/sales insights and reporting for key ANZ.co.nz features and products.
  • Anz
    Marketing Communications Manager - Channel
    Anz Mar 2010 - Jun 2011
    Wellington, New Zealand
    As Marketing Communications Manager – Channel, I developed and implemented marketing initiatives and tactics that support the objectives of increasing channel migration, reducing cost to serve and increasing customer preference.Responsibilities- To oversee and be ultimately responsible for the development of communication strategies to support business objectives for ANZ’s direct banking channels.- Lead the effective measurement and performance optimisation of all channel marketing activities - communicating learning to key business stakeholders.- Identification and implementation of innovative, cost effective digital and non-traditional marketing activities that deliver low cost measurable campaigns to drive revenue/increase customer satisfaction.
  • Marketing Association
    Emarketing Network Committee Member
    Marketing Association 2011 - 2012
    The eMN promotes ethical best practice eMarketing and provide support to practitioners, agencies and suppliers across the spectrum of online marketing disciplines.
  • New Zealand Post
    Head Of Digital Channel
    New Zealand Post Feb 2009 - Mar 2010
    In this role I was the guardian of all of NZ Post’s digital customer experience, through development and management of eComms team (9 FTE) and online strategy. This included revenue forecasting, budget/cost centre management, team/staff assessments, recruitment and senior stakeholder governance. I was responsible for the customer experience of nzpost.co.nz, Mobile (app & SMS), eDMs, and customer contact databases.
  • New Zealand Post
    Customer Experience Manager - Digital
    New Zealand Post Feb 2007 - Feb 2009
    In this role, I championed the digital customer across NZ Post, focusing on the inclusion of customer-centred design principles in all digital marketing activity. Working with Product teams, I ensured the consistency and relevancy of digital communications. Skill set:Integrated marketing campaign management, Search Engine Optimisation + Search Engine Marketing (SEO + SEM),Text + email marketing campaigns, Customer research/testing, Interactive advertising, Web information architecture, Content management, Visual design, Web analysis + insight
  • Telecom New Zealand
    Senior Product Manager - Telecom International
    Telecom New Zealand Oct 2005 - Feb 2007
  • Telecom New Zealand
    Market Manager - Acquisition, Consumer
    Telecom New Zealand Jul 2004 - May 2005
  • Telecom New Zealand
    Associate Category Manager, Business Calling
    Telecom New Zealand Jun 2003 - Jul 2004
  • Interislander
    Marketing Executive
    Interislander Jul 2001 - Jun 2003
  • Interislander
    Marketing Co-Ordinator
    Interislander Nov 1999 - Jul 2001

Pete Robson Skills

Digital Marketing Digital Strategy Email Marketing Social Media Marketing Seo Strategy Marketing Management Social Media Sem Direct Marketing Digital Media Online Marketing Marketing Strategy Marketing Communications Marketing Crm Online Advertising Product Marketing Campaign Management Customer Experience Web Content Management Ppc Multi Channel Marketing Content Management Stakeholder Management Product Development User Experience Google Analytics Strategic Thinking Corporate Social Media Peer Mentoring Web Marketing Facebook Marketing Integrated Marketing Google Webmaster Tools Google Adwords Twitter Youtube People Development Presentations Channel Strategy Online Communications Corporate Websites Channel Management Online Sales Staff Management Website Development Workshop Facilitation Presenter Product Innovation B2b Marketing Strategic Planning Linkedin

Pete Robson Education Details

Frequently Asked Questions about Pete Robson

What company does Pete Robson work for?

Pete Robson works for Ministry Of Business, Innovation And Employment

What is Pete Robson's role at the current company?

Pete Robson's current role is I believe in beautiful design, the power of observation, and combining insight, feedback and gutfeel to create strategies, products and experiences that delight customers, excite employees & deliver superior returns..

What is Pete Robson's email address?

Pete Robson's email address is pe****@****ail.com

What is Pete Robson's direct phone number?

Pete Robson's direct phone number is +64936*****

What schools did Pete Robson attend?

Pete Robson attended Victoria University Of Wellington.

What skills is Pete Robson known for?

Pete Robson has skills like Digital Marketing, Digital Strategy, Email Marketing, Social Media Marketing, Seo, Strategy, Marketing Management, Social Media, Sem, Direct Marketing, Digital Media, Online Marketing.

Who are Pete Robson's colleagues?

Pete Robson's colleagues are Logan Draper, Rebecca Booth, Debbie Price, Jeff Dahlberg, Helen Dixon, Bruce Kenning, Cffmanz, Gabriel Bankier-Perry.

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