Peter Ferm is a COO Semler Premium Sweden at Semler Premium Sweden / Aston Martin - Lamborghini - McLaren.
Semler Premium Sweden / Aston Martin - Lamborghini - Mclaren
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Chief Operating Officer (Coo)Semler Premium Sweden / Aston Martin - Lamborghini - Mclaren Dec 2021 - Present
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Business Development ManagerPorsche Sweden (Vw Group Sweden) May 2016 - Dec 2021Stockholm, SverigeDiverse role where the responsibility centers around executing strategies and sales & marketing activities as well as adhoc projects. Member of the management group during which time the sales have gone from 800 to 2400 cars annually. Part of the digital steering group at VW Group Sweden as well as a representative in BilSweden's E-mobility group. Role also includes 120+ days of international travels per year. Achievements: - Product Manager for the Porsche Connect digital services… Show more Diverse role where the responsibility centers around executing strategies and sales & marketing activities as well as adhoc projects. Member of the management group during which time the sales have gone from 800 to 2400 cars annually. Part of the digital steering group at VW Group Sweden as well as a representative in BilSweden's E-mobility group. Role also includes 120+ days of international travels per year. Achievements: - Product Manager for the Porsche Connect digital services in the Swedish market including the e-commerce store, the legal framework adaptation along with being the main support function.- Conducted product trainings for the Panamera, 911, Macan, Cayenne and Taycan models.- Implemented the dealer and public charging network for the Swedish market. - Project leader for the establishment of new Porsche Centers in Helsingborg, Danderyd, Göteborg, Jönköping and Linköping. Show less
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Co FounderFlexmember- Startup Targeting The Fitness Industry Dec 2014 - Mar 2016Stockholm, SwedenFlexmember allowed members access to fitness classes at premium gyms in central Stockholm. An all in one membership in the form of an app instead of being forced to have several different expensive gym memberships. Designed the booking system that the app was based upon and establishd partnerships with premium gyms and studios. Managed the work from A-Z.Achievements:-One of 23 companies invited to pitch for the incubator Sting out of 189 applicants.-Sold the technical platform to… Show more Flexmember allowed members access to fitness classes at premium gyms in central Stockholm. An all in one membership in the form of an app instead of being forced to have several different expensive gym memberships. Designed the booking system that the app was based upon and establishd partnerships with premium gyms and studios. Managed the work from A-Z.Achievements:-One of 23 companies invited to pitch for the incubator Sting out of 189 applicants.-Sold the technical platform to competitor. Show less
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Project Manager Business DevelopmentGymgrossisten.Com Mar 2014 - Oct 2014StockholmResponsible business development manager for subsidiary Bodystore. Tasks included establishing external partnerships, contact PR/brand agencies, social media, event, trade fairs, sponsoring, implementing new technical solutions, campaigns and performance of customer service. Achievements:- Launched Bodystore on CDON Marketplace (Sweden’s equivalent of Amazon) . -
Key Account ManagerChamber Of Commerce And Industry Of Southern Sweden May 2011 - Feb 2014Malmö/Helsingborg, SwedenThe largest business network in Southern Sweden with over 2800 member companies. Responsible for the Helsingborg office and arranged approximately 150 events per year. Tasks included establishing external partnerships, event creations, sales and membership retention as well as representation at trade fairs. Achievements:- Increased the number of participants by 303% during 2012-2014 compared to equivalent period 2009- 2011. - Project leader for annual event Summit in Lindab Arena… Show more The largest business network in Southern Sweden with over 2800 member companies. Responsible for the Helsingborg office and arranged approximately 150 events per year. Tasks included establishing external partnerships, event creations, sales and membership retention as well as representation at trade fairs. Achievements:- Increased the number of participants by 303% during 2012-2014 compared to equivalent period 2009- 2011. - Project leader for annual event Summit in Lindab Arena, targeting key CEO/CFOs in the reigion Show less -
Project ManagerSony Ericsson Sep 2009 - Apr 2011Lund, SwedenThe role revolved around securing a maximal return for unprofitable accessories related to older cellphone models. Objective was to produce decision basis material for the management group if it was more profitable to cancel the existing production contracts or if the sale of the accessories could be transferred to other markets where the cellphones still were being sold. Tasks included project planning and management between the sales/marketing departments in Lund, Shanghai and Singpore.… Show more The role revolved around securing a maximal return for unprofitable accessories related to older cellphone models. Objective was to produce decision basis material for the management group if it was more profitable to cancel the existing production contracts or if the sale of the accessories could be transferred to other markets where the cellphones still were being sold. Tasks included project planning and management between the sales/marketing departments in Lund, Shanghai and Singpore. Achievements:- Allocated saving worth approximately seven digit figures. Show less -
Market AnalystBmw Group Nordic Nov 2007 - Jul 2008Stockholm, SwedenWorked as a market analyst during the year between my Bachelor and Master’s degree focusing primarily on the Baltic region. Tasks included market and trend analysis to set the sales targets of the respective models for the respective markets. The role also included producing reports and forecasts as well as assisting the management group.
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Sales ManagerPorsche Center Syd Jun 2004 - Mar 2006Helsingborg, SwedenPorsche Center Syd was at the time of my employment Sweden’s latest and smallest Porsche Center in terms of sales. Worked there during my study breaks between semesters during my Bachelor degree. Tasks included sales of both new and used cars, updating company website, preparing marketing material, contact with publishers, representing the company at various car shows and managing models launches and client events.
Peter Ferm Education Details
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Entrepreneurship -
Züricher Hochschule, Winterthur, SwitzerlandInternational Marketing, International Business -
Pace University, New York, UsaInternational Business & Marketing -
European Business School LondonSecond Class Honours (2:1)
Frequently Asked Questions about Peter Ferm
What company does Peter Ferm work for?
Peter Ferm works for Semler Premium Sweden / Aston Martin - Lamborghini - Mclaren
What is Peter Ferm's role at the current company?
Peter Ferm's current role is COO Semler Premium Sweden.
What schools did Peter Ferm attend?
Peter Ferm attended Lunds Universitet, Züricher Hochschule, Winterthur, Switzerland, Pace University, New York, Usa, European Business School London.
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