Peter Orcutt Email & Phone Number

Herzogenaurach, Bavaria, De

In my role as the Senior Director of Outdoor for North America, I am responsible for driving revenue growth and expanding the business in the North American market. Leading a team of 23, that includes product, brand communication, activation, and specialty sales. Develop and implement commercial strategies to accelerate growth for the Adidas Outdoor, Terrex, and Five Ten Brands.

In my role as Director of New Business Development at SoleWorks, Inc., I spearheaded the expansion of BeastMode Football Brand across North America. By creating innovative go-to-market strategies and fostering partnerships with leading retailers like Scheel's and Academy Sports and Outdoors, I successfully increased brand visibility and drove sales growth in the competitive sports retail market.Collaborated with Dick's Sporting Goods to identify and create innovative vertical brand footwear opportunities in the team and racquet sports sectors. By focusing on both performance and fashion, we were able to drive the development of consumer-centric products that resonated with target audience.

Morristown, Tn, Us

Recruited by CEO to join the company to repair the business model, drive profitable growth, stop operational hemorrhaging. Lead a global team with revenues totaling $82M with twelve direct reports and nineteen sales agency reps. Direct responsibility for Global Sales, Customer Service, Demand Planning, and Sales Operations. Responsible for all wholesale sales, gross margin, and profitability and POS growth across all product categories. -Grew sales +15% vs. the previous year in a challenged marketplace while improving margins by 8% through strategic SKU productivity execution. - Led Strategic Accounts to prosperity, by exceeding revenues by 30%. Grew top Omni Channel retailer, Galls Net Revenues by an impressive YOY gain in wholesale business 53%.-Increased planning efficiency and executional confidence of our largest customer Nexcom, leading to improvements in fill rate from 71% to 93% and YTD increase of $1.4M or +25%.- Created new omni-channel sales opportunities with Zappos, Zappos at work, and Amazon by spearheading a new arrangement to become the official on-line partner of Original Footwear.-Realized a discount savings of $523K by standardizing dating and discounts on 270 accounts in 2023.- Successfully replaced European Freight Forwarder, improving speed to market by 25-days and saving $480K in freight costs.

Durham, Nc, Us

Asked by executive search firm to join the company to lead the restructuring of the North American Business Model with revenues totaling $370M and drive all special project work for the Chief Customer Development Officer and Chief Global Category Brand Officer. Directed a team of fifteen direct reports from the following functions: Category Sales Operations, Category Game Plan, Sales Support, Activation, Brand Protection, and Sales Analytics.- Achieved $2.2M EBITDA growth for US Marketplace while unlocking brand growth by standardizing discounts, reducing costs, and increasing cash flow across eighteen distinct brands. Completed this work within 6 months of joining Implus.- Led all messaging regarding standardizing discounts and freight policy changes internally and externally on a carefully executed communication calendar.- Created and implemented a new company Go-to-Market process; an 18-month four gate process which started at product ideation through customer sell-in. Forced sales and product category engagement earlier in the process, identified non-commercial products and provided forecasts to product teams earlier in the process. - Built and lead a new sales analytics and planning team. Integrated all POS data streams into a sole source in support of sales, demand planning, product categories, brand teams, giving the company one source of standardized reporting on product sell-thru, sales analysis, and account bookings.

Beaverton, Or, Us

Led Sales Tools and Go-to-Market Process for the $15B North American Geography, supporting 600+ sales associates. Developed a team of eleven direct reports responsible for sales samples, sell-in programs, launch policy, allocations, daily rep product communication, MAP, RTV Budget, and Black Friday Strategy. Managed all special project work for NA VP of Sales.- Hired, cultivated, and developed high-performing teams. Recognized as Manager of Nike’s 2019 Sales Team of the Year.- Asked by VP of Sales to drive the geographies special project, Reshape the Marketplace. This project drove $21M in revenue savings over the prior 18 months. Resetting Nike’s Business Model for the first time in thirty years:- Identified all project reporting requirements and made calculated recommendations based off the analytics. - Standardized sales programs, customer discounts, and dating across 3K accounts by orchestrating buy-in and creating cross-functional alliances with Executive Leadership, finance, legal, planning, territory sales, and category teams.- In partnership with finance, developed a new self-service payment portal, iPaid, eliminating credit card use.- Communicated a detailed calendar of expected Reshape the Marketplace go live dates for both internal and external partners. Utilized consistent messaging via email and B2C Blasts. - Expanded market share 3% with focus on profitable accounts and eliminating 4K+ unproductive and disruptive customers within 18 months.

Beaverton, Or, Us

Served as Chief of Staff for the Vice President of Sporting Goods Channel on a business that grew to $1.3B. Responsible for securing revenue targets by business unit by customer. Drove all internal and external seasonal meetings from line adoption, pre-lines, and sell-in meetings Leveraged seasonal product requests, allocations, and preferred positions to secure quarterly revenue targets. • Created, communicated, and executed strategic vision to sales teams and accounts in partnership with marketing, merchandising, and category leadership.• Constructed a seasonal account tracking tool, by customer that detailed all product requests, allocations, and overall assortment view TY vs. LY.• Recognized product gaps in the assortment for the sporting goods consumer. Through strong cross functional relationships, was able to capture $200M in additional revenue by relentlessly creating product alliances and filling assortment gaps in collaboration with category and account leadership.

Beaverton, Or, Us

Asked by the General Manager to join the category and stop the market share erosion to Under Armour and New Balance. Owned all product merchandising and distribution decisions for North America Marketplace. Grew revenues to $204 million and captured an overall market share gain of 9%.• Recognized a product life cycle error, partnered with product development to create an all-important entry level baseball molded cleat that delivered 500,000 pairs of new products to the marketplace.

Beaverton, Or, Us

Facilitated alignment between strategy and marketplace delivery for North America basketball distribution. Communicated voice of customer and marketplace insights to influence the product line strategy. Managed financial health and profitability, including forecasting, planning, business analysis, and marketplace analytics.Maximized revenue, profit, and market share by validating strategies. Achieved $100M Nike Basketball Footwear, Apparel and Equipment Business for Dick’s Sporting Goods, Hibbett, Sports Authority, Modell’s, Academy Sports & Outdoors and Sport Chek. Grew revenues in excess of $100M.

Beaverton, Or, Us

Beaverton, Or, Us

• Recognized as Nike’s Sales Executive of the Year in 2002

Beaverton, Or, Us