Responsible for AudienceProject in the Nordics. Global responsibility for AudienceData, AudienceProject’s data targeting solutions.Deeply involved in growing AudienceProject, providing the tools and expertise for Media Agencies, Brands and online medias to expand their businesses, develop innovative new products and capitalize on data.

My role in AudienceProject is to help media agencies and larger clients to combine our product portfolio the optimal way. I’m the product owner of AudienceProject’s targeting solution AudienceData, where my mission is to initiate data integrations between ad tech companies and secure that data is accessed by advertisers, agencies, publishers and eCommerce companies. Our targeting data is already available in following platforms Google (DBM & DFP), Adform, Pubmatic, MediaMath, Teradata (mapp), Videology, Krux, Rocketfuel, Cxense, Innometrics, Smartclip etc.AudienceProject has over 1 million online panelists worldwide including +800.000 panelists in the Nordics - making us holders of the biggest panels in the Nordics. These large panels combined with an amazing team of software engineers and - developers, enables you to know a visitor that you don’t know already. AudienceProject is the largest Nordic data provider and the first and only Nordic 3rd party data provider who has integrated with Google's Doubleclick Bid Manager.The data used for audience targeting or product recommendations is probabilistic derived profiles based on behavioral data-algorithms, delivering a very high degree of accuracy and volume. The segments we have available in the Nordics are: Age, Gender, Income, Children in household, Household size, Education, Occupation and now Lifestyle Segments.

AudienceProject has its roots in market research. We help brands, agencies, publishers and e-commerce companies to identify, target and validate audiences. The products range from audience planning, validation and targeting on socio-demographics as well as other variables.AudienceProject has over 1 million panelists worldwide including +700.000 panelists in the Nordics - making us holders of the biggest panels in the Nordics. These large panels combined with an amazing team of software engineers and - developers, enables you to know a visitor that you don’t know already. AudienceProject is the largest Nordic data provider and the first and only Nordic 3rd party data provider who has integrated with Google's Doubleclick Bid Manager.

Consultancy in online marketing, web shop advertising, sales and strategy

TradeTracker is among the three biggest affiliate marketing network in Europe. Market leading in transparent transaction-driven affiliate marketing with local presence in 18 European countries.TradeTracker generates incremental sales for more than 5000 advertisers across Europe including some of the largest global brands. TradeTracker focuses on performance-based online advertising with 100% transparent innovative software.

With responsibility across both the Ad.com businesses in The Nordics, my role was re-introduce the company in four markets and to ensure that we deliver innovative and effective campaigns for clients whether their goals are response or branding.
 Advertising.com has led the way for years as a media and technology business with a reputation for delivering great performance for clients, but more recently is leveraging its proprietary technology and AOL owned and operated editorial platforms to deliver high quality brand experiences. AOL Group re-structured and shut down the Advertising.com operations in the new markets in Europe for gathering all branding activities under the BeOn brand. Some of the clients that we worked for: Emirates, Samsung, TUI Group, Børsen, Nissan, Danske Spil, Microsoft, Telia, TopToy, Visit Sweden, KLM, etc…

WebGains.com was formed in UK, 2004, to create a serious and professional presence in the affiliate on-line marketing arena.