The Media Copilot is the definitive guide to how AI is transforming media, journalism, and content creation. The daily newsletter zooms in how creators and newsrooms are using and dealing with generative AI, cutting through the hype — and the backlash — to honestly examine the promise and the peril of this transformative tech.We provide online courses to train journalists, marketers, and PR professionals on the best ways to use generative AI in content creation to improve efficiency while preserving integrity. Our team trains both individuals or teams, and we can tailor the 3-hour course to your specific needs.For companies looking to use AI in their content workflows, we provide consulting services. We can develop and help execute on a customized plan to align the right AI tools with specific tasks for organizations of any size. We can build custom tools, including safe and private methods of using LLMs on your own data, and supervise the training of your teams.My partner and I are also available for speaking engagements and media appearances. Our expertise spans AI, Big Tech, devices, crypto, Web3, software development, and more. You can contact through The Media Copilot website.

I have freelanced for many different publications, writing features on consumer technology, media strategy, artificial intelligence (AI), crypto, and other subjects. I also advise companies on content strategy. I'm an expert at reaching audiences (mainstream or niche) as well as how to produce content for all kinds of formats and platforms — from social stories to podcasting. With 20+ years experience in digital media, I know how reporters and editors think and can advise on the best ways to communicate with them. I'm highly skilled at planning, creating, and managing ecommerce content. I also regularly appear on news programs (CNN, Fox Business, and more) as a thought leader.

In my role as Chief of Staff, I oversaw operations and strategy of the entire content team, both editorial and multimedia. I ensured the right teams were in place, and that those teams had clear KPI-driven goals. I led a cross-departmental effort to create AI content strategy, developing new operations to leverage AI tools. I worked hand-in-glove with the product team to create new tools to improve reader experience, newsroom efficiency, and business opportunities. I also led newsletter strategy and operations, launching several titles, including State of Crypto and The Protocol, both of which grew to 100,000+ subscribers.

I was responsible for building the framework for CoinDesk's many editorial projects. I led a top-to-bottom revamp of CoinDesk's suite of newsletters in the first 90 days, setting them up for steady subscriber growth and boosting open rates from 19% to 35%. I launched an evergreen content strategy based on providing crypto education for retail investors. I built a team that turbocharged CoinDesk's social media strategy, growing Twitter followers from 600,000 to 3+ million and establishing a strong presence on Instagram, TikTok, and Snapchat.

I wrote a regular column for RJI called What's Working, which examined trends in media strategy that were on the upswing. I explored the growth of newsletters and service journalism, interviewing several journalists, media executives, and editors-in-chief to create thought leadership for the benefit of newsrooms worldwide.

As head of content at Reviews.com, I managed a 20-person editorial team producing reviews, guides, and news about consumer services. I presided over a major shift in strategy (narrowing focus from products to services) and led a team-wide effort to adapt to changes in Google's search algorithm. By hiring reporters and building thought leadership into content strategy, I increased traffic to Reviews.com's news section by 500%. Close collaboration with SEO and customer experience teams was essential to ensure our reviews had the highest integrity while also maximizing business opportunities through our affiliate revenue model.

I led Mashable’s tech section, managing an 11-person team of reporters and editors to tell stories primarily focusing on consumer tech, Silicon Valley, and social media. I built enterprise reporting and features into coverage, and my team broke news on the Game of Thrones hackers and vulnerabilities in Instagram security. I also ran Mashable’s tech newsletter, FutureShift, and was the host of MashTalk, the site's flagship podcast featuring interviews with CEOs and other influential people in tech.

Covering technology for Mashable, I reported several stories every day while researching and collaborating with the photo and video teams on larger features. I also tested gear for reviews, attended industry events (such as CES), and wrote a regular column.

I was responsible for PCMag’s news section, managing news, analysis, viral content, and enterprise reporting. I overhauled the site's news page, led coverage of major events (such as the iPhone launch), and managed a team of reporters spread across New York, San Francisco, and Tokyo. I also personally wrote hundreds of stories, features, and columns, and was responsible for the highest-trafficked story in the history of PCMag.com, “How to Play The Beatles on the Les Paul Google Doodle.”

As Technology Editor for NBC Universal, I was in charge of operations & strategy for a news website (DVICE.com) dedicated to exploring innovation, gadgets, and design. I crafted the editorial mission, wrote much of the content, launched a video strategy, and managed over a dozen freelance writers. I executed on a social media strategy when Twitter and Facebook were brand new, elevating DVICE.com to an average of 1 million monthly unique visitors with virtually no budget.

I was the editorial project manager for Sound & Vision, coordinating the editorial, art, and production departments. In addition to copy editing, I edited the magazine's news section, generating story ideas as well as writing and assigning them. I also wrote product reviews of mobile tech and other portable gear.