Comprehensive Video & Audio Production: Led all aspects of production, including writing, producing, directing, shooting, and editing content like commercials, social media reels, brand films, documentaries, short films, and music videos. Each project was designed with a unique creative strategy to ensure impact.Industry Expertise: Provided creative leadership across various industries, including sports, fashion, biotech, corporate, music, charity, and events. Tailored video content to meet specific goals, delivering innovative solutions that resonated with diverse audiences.Creative & Technical Collaboration: Directed teams and worked closely with artists, musicians, and creative directors to produce visually compelling content that met and exceeded client expectations while staying true to their vision and brand.Technical Proficiency: Utilized Blackmagic, Sony, and Canon cameras, and editing software like Premiere Pro, DaVinci Resolve, and Final Cut Pro X. Mastered After Effects for 2D motion graphics, enhancing production with top-tier sound, video effects, and plug-ins. Demonstrated expertise in video formats, lighting, color grading, and audio design.End-to-End Production: Managed the entire creative process, from pre-production to post-production, including location scouting, casting, and logistics, with a focus on innovation and originality.High-Level & Studio Experience: Collaborated with CEOs, senior executives, and leading agencies, providing creative direction in both on-location and studio settings across cities like London, Los Angeles, and Milan, leading teams to produce standout content.

Studio Creation & Vision: Founded DOGMA85, a film and content studio dedicated to art, creativity, and passion. Developed and defined the studio’s unique style, image, and conceptual direction, establishing it as a distinctive voice in the creative industry.Original Formats & Productions: Created and produced original series such as “Cinematic Portraits,” 100-second films showcasing artists, and “Studio Interviews,” in-depth conversations with artists in their studios. These formats highlighted the intersection of art and film, resonating with a wide audience.Collaborations with Renowned Artists: Worked with world-renowned artists, including John Taylor of Duran Duran, Oscar-winning composer Anne Dudley, and Brian Griffin, the Life Magazine photographer of the decade for the 1980s and 1990s. Produced compelling content that captured their creative processes and philosophies.Digital Growth & Audience Engagement: Managed the DOGMA85 YouTube channel, achieving 250K views within the first year. Successfully built an engaged audience by consistently delivering high-quality, artist-focused content. Additionally, grew a client's Instagram following to 12K within one year, and created multiple pieces of content that collectively garnered over one million views.

Team Leadership & Cost Efficiency: Established and developed an in-house video production team, creatively transitioning the group from reliance on freelancers to an internal team structure. This strategic shift not only resulted in significant cost savings but also enhanced creative control over content quality and timelines, allowing for more consistent and innovative output.Equipment Procurement & Management: Personally selected, purchased, and managed all video production equipment, including cameras, lighting, and audio gear. Ensured the team had access to the highest quality tools, enabling them to execute creative visions with professional-grade production standards.Content Creation & Shoot Management: Creatively managed all video shoots across 50 diverse locations throughout London, coordinating team members and assigning roles to ensure smooth and efficient production. Conceptualized, wrote, produced, directed, filmed, and edited over 250 original video pieces for the group’s digital channels, with projects ranging from zero-budget to £200, each reflecting a unique creative approach.Digital Strategy & Growth: Collaborated closely with the marketing department to creatively align video content with broader brand strategies. Led the distribution of content across 50+ social media accounts (Facebook, Instagram, TikTok), achieving an impressive average annual audience growth of 300% in followers and engagement through innovative content strategies.Cross-Department Collaboration: Worked in close collaboration with the marketing department to ensure that video content not only supported but also enhanced key marketing campaigns, contributing creatively to the overall digital marketing success of the group.

Creative Expansion: Joined the agency with the objective of broadening its creative offerings from animation to include live-action content, supporting the Creative Director in expanding the agency's capabilities.Client Work: Worked on high-profile projects for major pharmaceutical clients, including Roche, Novartis, and AstraZeneca. Produced and edited a variety of content, including patent stories and brand films.Editing Expertise: Utilized Premiere Pro to edit and refine video content, ensuring high standards of quality and alignment with client objectives.

Content Creation & Design: Edited and designed motion graphics for dozens of pieces of content distributed on the company’s Facebook page, which has over 8 million followers.High-Profile Collaborations: Collaborated with major production companies, including Lionsgate, to create commercial advertising content featuring Hollywood celebrities such as Ricky Gervais, Chris Pratt, and John Cena.

Content Creation for Digital Channels: Edited dozens of original content formats designed for premium digital payment channels, featuring football stars from the Premier League.Sound Design: Executed sound design in conjunction with editing to enhance the overall quality and impact of the content.