Specialist, Production Marketing
CurrentResponsible for developing & executing marketing plans, overseeing retail marketing, and managing marketing content across owned digital and retail.
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Peter P. is listed as Specialist, Production Marketing at BCLC, a with 978 employees, based in Surrey, British Columbia, Canada. AeroLeads shows a matched LinkedIn profile for Peter P..
Peter P. previously worked as Specialist, Brand and Advertising | Scrum Master at Bclc and Coordinator, CRM | Scrum Master at Bclc. Peter P. holds Bachelor Of Commerce - Bcom, International Business from University Of Victoria.
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Hi, I'm Peter, a marketing expert with experience in Casinos & Gambling, Financial Services, and Government. I'm passionate about all things marketing and always happy to discuss the latest breakthrough campaigns or consumer trends.I'm experienced in Canada's casino and gambling industry and the constantly evolving legal environment in which it exists. I have a demonstrated history in financial services, working for Canada's largest federal credit union and am familiar with the various regulations of the financial sector. Adding to everything, working in municipal government gave me a lens to view the corporate world from a government eye. I've spent several months in Shanghai, China, with Fudan's School of Management, expanding my passion to an international level (and enjoying the delicious cuisine that comes with it). Happy to connect :)
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Vancouver, British Columbia, Canada
Responsible for developing & executing marketing plans, overseeing retail marketing, and managing marketing content across owned digital and retail.
Vancouver, British Columbia, Canada
- Paid media campaign execution through A/B testing, research & insights, and agency partnership- Creative leadership of regional Scratch & Win campaign resulting in surpassed KPIs; launched first-ever $50 scratch ticket in BC- Scrum master for the highest revenue-earning marketing team at BCLC- Creative lead on the regional lottery and Scratch & Win product lines
Vancouver, British Columbia, Canada
- Salesforce Marketing Cloud email and journey development, mass deployment, post-mortem reporting, and optimization- Omni-product segmentation and targeting via Salesforce Marketing Cloud- Development of advanced player reporting, trends, and executive-facing dashboards- Development of competitor analysis of the global gaming environment- Scrum master for the Marketing Technology Enablement Team
Surrey, British Columbia, Canada
- Project management for internal campaigns (owned & digital)- Creative development and execution of physical marketing including Direct Mail, Point-of-Sale, and Digital Display- Responsible for annual partnership renewals through campaign execution (i.e. TurboTax annual promotion)- Competitor analysis of the global financial services sector- Content management for branch digital displays in over 50 locations
Other employees you can reach at bclc.com. View company contacts for 978 employees →
Riddhi Sheth
Colleague at BclcCanada
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Sheri Theckston
Colleague at BclcGreater Vancouver Metropolitan Area, Canada
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Joey Alain
Colleague at BclcCanada
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Dallas Marie
Colleague at BclcCanada
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Jessica Bieniasz
Colleague at BclcVancouver, British Columbia, Canada
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Simone Dive
Colleague at BclcVancouver, British Columbia, Canada
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Mark Gutknecht
Colleague at BclcCanada
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Matt Johnson
Colleague at BclcKamloops, British Columbia, Canada
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Anthony Vu
Colleague at BclcCanada
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Bcl Renuka
Colleague at BclcMauritius
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UVIC Gustavson School of Business Exchange Program - Fall 2019
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Peter P. works for BCLC.
Peter P. is listed as Specialist, Production Marketing at BCLC.
Peter P. is based in Surrey, British Columbia, Canada while working with BCLC.
Peter P. has worked for Bclc, Coast Capital Savings, Bell Media, City Of Surrey, and Cloverdale Business Improvement Assn.
Peter P.'s colleagues at BCLC include Riddhi Sheth, Sheri Theckston, Joey Alain, Dallas Marie, and Jessica Bieniasz.
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Peter P. holds Bachelor Of Commerce - Bcom, International Business from University Of Victoria.
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