• Responsible for development of main sales channel - Branches and various innovative projects• Project lead: Personalised offers for mass market clients based on big data, Successful Branch campaigns, Activity Management System redesign • Organisation lead: Hackathons (2019)• Achievements: Created 100+ personalized offers for 1,6+ million clients, Increase of 22K new young clients within marketing campaign in 2019, more than 100 collegues experienced agile way of work on… Show more • Responsible for development of main sales channel - Branches and various innovative projects• Project lead: Personalised offers for mass market clients based on big data, Successful Branch campaigns, Activity Management System redesign • Organisation lead: Hackathons (2019)• Achievements: Created 100+ personalized offers for 1,6+ million clients, Increase of 22K new young clients within marketing campaign in 2019, more than 100 collegues experienced agile way of work on Hackathons in 2019 Show less

• Responsible for development of alternative sale channels and new direct sale campaigns.• Launched end-to-end sales via ATM, External Callcenters and event driven campaigns based on big data• Achievements: Sold volume in consumer finance products 10+ million eur in 2014 and 30+ million eur in 2015, achieved 54% ROI on consumer loans sold via external callcenters within first year

• Responsible for development of mass market (progressive age segment) and active clients• Achievements: Increase of 26K active clients in 2013, launched first personalized direct mail offers.

PhD student and Lecturer. Specialization: Viral marketing, Guerilla marketing and Social Media Marketing

Responsible for market research, benchmarking and Balanced Scorecard implementation.