Peter Cianfaglione Email and Phone Number
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Digital Marketing and Publishing professional with proven skills to drive traffic and create high engagement & conversions across all marketing/ digital channels.Involved in economics, big data, direct marketing, audience development & all things digital publishing & marketing. Strengths: creativity, leadership, interpersonal skills, commitment. Standardized digital metrics for many national & small organizations enabling management to make decisions based on consistent and meaningful insights.Experience using big data analysis to drive new media attributed to significant growth in audience engagement (reach, impressions) for many local & national brands. Implemented strategies to build awareness and relationships for a diverse range of clients: non-profit organizations, healthcare networks, small businesses, educators... Implemented & executed strategic search engine optimization (SEO) and social media marketing plans, all assessed based on KPI's.Previously have taught others basic & advanced software functions in Tableau Desktop, Tableau Online, Google Analytics, Google AdWords, Microsoft Word, Power Point, Excel and Access. Adobe Creative Cloud expert (Photoshop, Illustrator, Flash Pro CC, Premiere Pro, InDesign). Tableau geek. Functional HTML and CSS skills. SQL experience (eComm). Javascript student. SPSS/PASW Statistics and IBM Watson Analytics experience. Utilization of database software: ranging from ESRI Geographic Information Systems (GIS) to many Customer Relationship Managemechannelnt (CRM) databases for consumer analysis; to Lexis Nexis Products, JSTOR, EBSCO, Kantar Media (Ad$pender, SRDS), MarketLine, IBIS, MRI Media Mark Reporter, eMarketer and other academic databases for consumer research and planning.
Cell Science Systems
View- Website:
- cellsciencesystems.com
- Employees:
- 75
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Marketing And Sales ManagerCell Science SystemsFlorida, United States
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Marketing Team MemberSalt Chamber, Llc May 2022 - PresentBoca Raton, Fl, UsDigital Marketing Strategy Development:- Conduct market research to identify trends and consumer behavior.- Develop comprehensive digital marketing strategies aligned with business goals.- Utilize SEO techniques to improve online visibility and drive organic traffic.- Implement PPC campaigns to increase website traffic and conversions.- Analyze campaign performance and adjust strategies accordingly.Search Engine Optimization (SEO):-Conduct website audits to identify SEO opportunities and areas for improvement.-Optimize website content, meta tags, and structure to improve search engine rankings.-Perform keyword research to target high-value search terms.-Monitor and analyze SEO performance using tools like Google Analytics and Search Console.-Stay updated on SEO best practices and algorithm changes to ensure optimal performance.Tradeshow Operations:-Plan and coordinate participation in trade shows and industry events.-Manage booth logistics, including setup, teardown, and shipping.-Develop marketing collateral and promotional materials for trade show presentations.-Engage with attendees to generate leads and foster relationships.-Analyze trade show performance and ROI to inform future strategies.Social Media Marketing:Proficient in developing and implementing strategic social media marketing campaigns across various platforms, driving engagement and brand awareness. Skilled in content creation, community management, and data analysis to optimize performance and ROI.Employee Training and Development:-Personalized designed and delivered a training program on digital marketing best practices.-Provide guidance and support to marketing team members on SEO techniques and strategies.-Monitor employee progress and provide feedback to drive continuous improvement. -
Digital MarketingCertified Foot And Ankle Specialist 2021 - Present -
Sales And Marketing ManagerMetropolis Corp 2021 - 2021Fort Lauderdale, Florida, UsMetropolis Corp is a software company headquartered in Fort Lauderdale, Florida that develops telemanagement, call accounting, call reporting and call center / queue management solutions that help customers improve their voice network in the US and across the globe. -
Marketing ManagerOnecount Jan 2018 - Apr 2020Coral Springs, Florida, UsONEcount is the only audience activation platform enabling companies to leverage, optimize and activate first-party audience data in one centralized system. Our comprehensive net of identity combined with behavioral tracking across every touchpoint ties all data streams into a single unified dashboard. This translates to optimal audience engagement and monetization. -
Marketing ManagerOnecount Jan 2018 - Apr 2020Coral Springs, Florida, Us(See other)
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Associate Marketing AnalystInspira Marketing Group Sep 2017 - Jan 2018Norwalk, Ct, UsResponsible for using many BI tools (Tableau, Excel) to share insights and analytics internally and with clients from multiple databases to produce imperative reports for DIAGEO brands (Guinness, HARP, Smirnoff, Smithwicks...) on-premise and off-premise marketing efforts and sales.A passionate group of marketers – who are about the work done and caring about the clients they serve. However, the passion comes not only from the work, but also from the causes supported – We have a reason for being, and, we all think it is pretty meaningful. -
Marketing Analyst & Digital Marketing StrategistGuideposts May 2014 - Sep 2017Danbury, Ct, UsTripled website traffic, doubled social media engagement optimized and more than doubled direct (DTC) book & magazine *digital sales, created new advertising products and more, won industry awards..READ ON!:Developed, enhanced digital marketing reporting for content marketing and e-commerce websites involving web traffic analytics, e-mail marketing statistics, social media metrics and e-commerce sales dataEstablished automated web analytic reporting using Tableau to create various dashboard visualization reports (and built & maintained such underlying databases to store, analyze and present "BIG DATA" in a clear manner using a BI tool (visualizations)Identified and implemented e-mail marketing strategy optimizations to increase content website traffic from e-mailCoordinates a variety of digital efforts, all touching: e-mail marketing, search engine marketing [SEM], social media marketing [SMM], content marketing, landing page and microsite development, creative production -- to develop and deploy digital assets for: magazine marketing, nonprofit fundraising campaigns, book marketing promotions and other digital efforts amongst a cross-functional team involving editorial, web development, and product managers from various lines of businessDeveloped digital promotional content in formats such as: YouTube video book trailers, animated e-cards, static e-cards—produced/directed most recently popular YouTube video in the past 4 yrsA keen understanding of the organization's consumers demographics, behaviors and needs led to winning a MIN (Media Industry News, Folio) 2017 Editorial and Design award for best website redesign ****Founded in 1945, Guideposts is a nonprofit publisher dedicated to providing hope, encouragement, and inspiration to millions of people across America and the world. Through uplifting magazines, books, websites, a prayer network, and outreach programs, Guideposts helps people deepen their faith and inspires them to reach their true potential. -
Digital Marketing At LargeGuideposts Oct 2015 - Aug 2017Danbury, Ct, UsReporting to SVP, Publishing and CMO, responsible for all things digital across web, mobile, email, social, video, print and direct mail channels, including: selection, implementation, analytics & insights, special projects, on-boarding and training several new staff for e-commerce, social media management and senior editorial rolesCross-functional collaboration with more than 5 product marketing, philanthropy, web development, advertising, database and administrative teams to execute digital campaigns and reportingReduced marketing technology ‘stack’ expenditures by over 50%Established consistent and meaningful coding to track campaigns across all efforts in digital and print (direct mail) channels
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Digital Marketing & Ecommerce InternGuideposts May 2014 - Aug 2015Danbury, Ct, UsBig data analysis. E-Mail marketing. Content marketing. SKILLS: Copy writing, list segmentation, A|B testing & content testing (creative, eBlasts, subject line testing, social posting, headlines, etc.).Web traffic analysis, Web content analysis, social media analysis (blog content author performance, semantic analysis), SKILLS: Tableau Desktop (BI, dashboard tool), Tableau Online, Google Analytics, Facebook Insights, Twitter Analytics, Microsoft Excel, SQL and creating databases when neededE-Commerce marketing. SKILLS: promotion scheduling for products from over 5 brands for 20-25 weekly ad units [e-mail], creative planing and design, digital ecommerce reporting & real time analysis, list segmentation, affinity cluster analysis, products, content, creative, user experience [UX], user interface [UI], landing page optimization), digital promotion analysis (cost of goods sold analysis)
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Marketingedge Summer Intern | Interactive Marketing Analytics ProgramDma May 2014 - Sep 2014Highly selective summer internship program pairing undergraduates with leading DMA members. http://findyouredge.marketingedge.org/
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Account Recovery Specialist (Collection)Eastern Account System, Inc. Sep 2013 - May 2014Brookfield, Connecticut, UsExcellent interpersonal skills for resolving customer concerns in an extremely rapid, fast paced environment. Efficiently resolved billing disputes and coordinated payment arrangements for North America's largest cable communications corporation. Developed and trained others on how to use Microsoft Excel's formulas and functions for office reporting, metrics and analytics; Provided insights to improve office productivity and reduce turnover -
Guest ServicesNorwalk Hospital Dec 2012 - Mar 2013Norwalk, Ct, UsIntegral asset to the development of Norwalk Hospital's front end concierge service.Executed site analysis to improve front end patient and guest experiences. Audited guest traffic to improve resource allocation. -
Guest ServicesHartford Hospital Oct 2012 - Mar 2013Hartford, Ct, UsImplemented partnership with Connecticut Children’s Medical Center (CCMC) and Safe Kids Connecticut's Car Seat Safety Program; educated 100+ new parents how to safely install an infant car seat through explanation and demonstration, reduced risk of injury from car seat by 90% for newborn discharges from Aug 2011 study (CCMC is a seperate business entity sharing a campus with Hartford Hospital)Improved day-to-day hospital operations by assisting over 50 hospital patients and guests per day with directions around the Hospital's Campus and neighborhood. Results created a positive community of patients, visitors and employees at the hospitalTransformed the hospitals main entrance through trial and error to reduce traffic wait times by 50% for Valet Parking and decongested roadways allowing for emergency vehicles to pass -
Sports Center Staff Member & LifeguardUniversity Of Hartford Apr 2011 - Jan 2013West Hartford, Ct, Us -
JanitorPueblo Supermercado Aug 2012 - Oct 2012Professionally cleaned a 25,000 square foot supermarket, surpassing managements expectations, while wearing black pants on the Southwest end of St. ThomasTook initiative to improve customer experience; effectively communicated with a diverse workforce; implemented a cleaning log to insure facilities were inspected or refreshed every 15 minutes; improved building safety surpassing corporate goalsProvided recommendations and recipes for a few Italian dishes
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Admissions Ambassador (Tour Guide)Roger Williams University Dec 2011 - May 2012Bristol, Ri, UsCoordinated communications and assisted with interoffice functions between admission counselors, directors, deans and prospective students to resolve questions and concerns; involved tagging emails, sorting mail and operating Admissions Hotline via telephoneProvided engaging campus tours 2-3 times per week to groups of 15-20 prospective students and families; improved quality of tours by matching prospective students academic and athletic interests to the interest of their guidePresented the University in a positive light to audiences of ~700 people at events like “Accepted Student Days” -
Residential Camp Counselor, Swim InstructorYmca Of Greater Hartford Jun 2009 - Apr 2011Hartford, Ct, UsLed by example to create 'the best summer ever' for a cabin consisting of 14-16 children and 2 other staff members; all under direct supervision or responsibilityInstructed intermediate swimming lessons to classes of 8-10 swimmers, with a weekly passing rate of 90%Developed popular programming and classes, including a media class (newspaper, photography, film) and unique "pop-up" games.
Peter Cianfaglione Skills
Peter Cianfaglione Education Details
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Western Connecticut State UniversityMarketing -
Roger Williams UniversityB.A. Economics And B.S. Marketing
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Western Connecticut State UniversityMarketing
Frequently Asked Questions about Peter Cianfaglione
What company does Peter Cianfaglione work for?
Peter Cianfaglione works for Cell Science Systems
What is Peter Cianfaglione's role at the current company?
Peter Cianfaglione's current role is Marketing and Sales Manager.
What is Peter Cianfaglione's email address?
Peter Cianfaglione's email address is pc****@****rwu.edu
What is Peter Cianfaglione's direct phone number?
Peter Cianfaglione's direct phone number is +186088*****
What schools did Peter Cianfaglione attend?
Peter Cianfaglione attended Western Connecticut State University, Roger Williams University, Western Connecticut State University.
What skills is Peter Cianfaglione known for?
Peter Cianfaglione has skills like Social Media, Microsoft Office, Social Networking, Social Media Marketing, Powerpoint, Microsoft Word, Leadership, Microsoft Excel, Customer Service, Online Web Content Managment, Web Presence, Facebook.
Who are Peter Cianfaglione's colleagues?
Peter Cianfaglione's colleagues are Ayaviris Perez, Darin Mcguire, Brandi Brown, Thomas Domack, Sami Hawa, David Dittmar, Joe Davis.
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