I’m a corneal and refractive surgeon specializing in LASIK, Advanced Cataract Surgery, Refractive Lens Exchange (RLE) and DMEK/DSAEK Sutureless Corneal Transplant Surgery. I've been involved in ophthalmic practice marketing since before finishing medical school, as I saw the challenges my father, Frank M. Polack MD, had when starting a private practice at the age of 50, after a career in academic medicine. This continues through today as a partner in and physician marketer for Ocala Eye, PA, a mid-eight-figures, multi-subspecialty ophthalmology practice in central Florida, named a Top 2% Ophthalmology Practice by renowned consultant John Pinto.I've recently been exploring the use of vertical AI agents for automation of marketing operations and content production and distribution to leverage the time and resources of ophthalmology practices in order to help them achieve resistance and resilience to the multitude of external pressures that they face each and every day.OTHER WORK Author of several books + columns, including "The Ultimate Ophthalmic Marketing Guide", "Navigating the EMR Jungle", and "The Digital Practice" column for Ophthalmology Management magazine. I spend some time contributing to a couple of blogs, such as Healio Ophthalmology, Eyes on Eyecare and Better Ophthalmic Marketing and have over 5MM views on quora.com as an expert consultant. I was also a Charter Investor with the First Step Fund and the Power Plant Tech Incubator.