Peter Poletti Email & Phone Number

Montreal, Quebec, Canada

• Researched and wrote new design software and engineering services content for a complet website redesign, including 28+ software products covering simulation, electrical/electronics, industrial design, AI and IoT.
• Researched and wrote extensively about 10 different industries (including power generation, shipping, construction and heavy equipment, renewables) in relation to product and service offerings
• New website content resulted in substantial improvement in Google rankings (average 27 to 14) and more time on each web page
• Extensively edited technical brochures for clarity and organization
• Researched industry news and interviewed subject matter experts to generate topics and write blog posts
• Wrote social media posts and SEO-optimized descriptions

Montreal, Canada Area

• Write copy for online marketing of enterprise software selection tools and services
• Edit articles written by enterprise software analysts for grammar, style, and web UX readability
• Translate text from French to English

Bloomington, Indiana, St. Albans, Vermont And Montreal, QC

• Develop and write online content and print materials for various B2B clients, including pharmaceutical advertising agencies, IT services, and consumer product manufacturers in North America and abroad
• Determine appropriate voice and tone for communications to support brand identity and suit the target audience
• Provide practical advice to clients about marketing and social media activities

Moscow, Russian Federation

• Served as copyeditor for an internationally recognized English language online news publication reporting on IT sector start-ups and technology investment activities in Russia

Bloomington, Indiana Area

Project coordinator, writer for various publications, client service, database management, typography and basic graphics.

Wrote and edited a variety of internal and external newsletters, both in print and online. Performed basic layout and typography in Indesign. Coordinated printing and did event planning.

Port St Lucie, Florida, United States

Wrote copy and collaborated with art directors to produce marketing materials for this health care products company. Produced brochure and print ad copy, direct mail, email marketing, web content including banners and landing pages, and a variety of internal and external newsletters.

Apportioned budgets, planned and purchased media (print, broadcast, online, and outdoor). Evaluated potential advertising vehicles, negotiated rates.

Worked as copywriter, account service person, and media planner/buyer for this Hartford-area advertising agency specializing in B2B and technology clients.

Wrote and edited various client publications; provided copy editing and proofreading of marketing materials and insurance policies; did ghostwriting of narratives for annual reports.

Master'S (Incomplete), English

English language and literature

Bachelor'S, English

English major; history minor; pre-med studies