I’m an experienced copywriter, technical writer, editor, and content strategist. While I specialize in B2B communications, particularly IT and technical subjects, I can apply my skills to create effective communications products and strategies in virtually any domain. My 20+ years of experience includes roles in agencies, on the client side, and as an independent contractor in both the Canadian and US markets.My main strengths are my ability to target messages to particular audiences and develop original creative concepts that are on-message, faithful to the creative brief or project description, and specific to brand identity.CAPABILITIES INCLUDE:*Ability to write and edit a wide variety of materials: from generating headlines and concepts to writing blog posts, web content, and technical descriptions*Extensive experience writing about complex technologies for professional audiences*In-depth knowledge of medical terminology, healthcare systems, and mental health and substance abuse issues*Excellent research and interviewing skills; ability to gather and analyze data*Experience working with art directors and graphic designers to generate and refine concepts and develop a brand identity*Strong editing skills, including developmental editing, substantive editing, and copy editing*Experience with social media marketing, inbound marketing, and SEO