Peter Prodromou Email & Phone Number

Woburn, Massachusetts, Us

Waltham, Ma, Us

Charlestown, Ma, Us

Energetic leader of top global digital marketing and digital experience firm.

Boston, Massachusetts, Us

Authored strategic direction, growth plan and business development for the company. As president from 2013-16, created Racepoint through the merger of PR firm Racepoint and digital marketing firm, Digital Influence Group, delivering on vision of digital and social as connective tissues in all forms of marketing. Drove agency with this vision as CEO and president from 2017-18. In this time company emerged as the top technology and health firm in the US and the number 1 agency by size in New England. During this time Racepoint experienced high growth and its most profitable years and was named Best Place to Work by PRWeek for three consecutive years (2015-17). Also grew its footprint in Asia and the US, including the industry’s first Shenzhen office. Vision focused on the need for all forms of marketing to integrate delivery and use technology to better understand and engage with influencers and customers at a personal level. Invented the breakthrough technology FieldFacts, an influencer analysis engine that narrows the universe of prospective targets and leverages their distributed networks to amplify clients’ campaigns. Leveraged vision that for China-based companies to realize their full potential, they must understand western branding principles. Worked closely with emerging and large brands there to strategize effective long term global market acquisition strategies. Led tripling of Racepoint’s Asia presence. Leveraged background in finance to drive greater productivity and profit at Racepoint. He is a seasoned M&A expert. Frequent guest lecturer at Boston University, Emerson and the Hult International School of Business on transformative trends redefining marketing communications. He has addressed the PRCA, the Holmes Report and several governing associations on the escalating role of PR in driving ethics in the business sector.

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Racepoint Group's Chief Global Accounts Officer, with global operational responsibility for account services, marketing, product development and office integration. Worked closely with the leadership teams of Racepoint Group's offices in the US, Europe and Asia to ensure effective integration of all services and teams. Work with Fortune 500 companies and heads of state to position their agendas through the lenses of the defining issues of the 21st century. Serve on boards in the education and private sectors.

Boston, Massachusetts, Us

Founded Washington office and led presence in Africa. Strategy focused on using a breakthrough method of social and digital engagement to organize voters and citizens to engage Congress and rule making bodies. Vision and method relied on convening online town squares where voters could gather around key issues of the day. Once there, they could be engaged directly around vital issues and activated at key times in the process. Concepted the earliest version of the FieldFacts influencer technology, which analyzes the most important conversations and conversation makers on key issues, enabling clients to engage at the precise right time and place. Advised companies like AT&T, ARM, John Deere, associations like CES and ACC, heads of state and governments, and candidates on leveraging approach for key outcomes.

Boston, Massachusetts, Us

First general manager of Racepoint Global. Joined the company at its outset as the head of its flagship Boston office. Critical contributor to bootstrapping the company from 3 people in a single office to 175 people in 8 offices worldwide. Leveraged expertise helping emerging companies to access markets to build the company’s initial client base. With a healthy, established base of early stage companies, he then focused on attracting global brands. This resulted in a diverse client base of hot new companies and established brands. Instrumental to crafting the company’s digital and social viewpoint, which still leads the industry. His vision is the norm across the industry today.

Boston, Ma, Us

Boston, Ma, Us

Boston, Ma, Us

New York, Ny, Us

At Weber Shandwick (and its predecessor organization, The Weber Group), responsible for driving new business development and leading the daily managment of several key accounts. Clients included Lexmark International, H-P, Sybase and Polaroid Corporation. Led the company's Emerging Technology Practice at predecessor TWG.

During his time at CC&D, Peter grew a vertically integrated PR practice that fueled the company’s growth and profitability. He designed a strategy that leveraged the transformative power of deregulation of the telecom and power industries to build a dynamic client base. It was here that Peter began to form the basis of his thinking on the power of integrated communications, which later formed the basis of his strategy at Racepoint Global.