Peter Bradford Email and Phone Number
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I help businesses achieve their growth potential by applying best practices and standardized disciplines to establish product-market fit. I build great teams by framing efforts around operational and strategic points of leverage, matching talents with defined challenges, and eliminating fears of failure. I guide as a player-coach, demonstrating practices, then scaling capabilities by developing talent and cross-functional relationships.I cultivated my expertise by leading product management and product marketing functions at IBM, coaching industry product executives at Pragmatic Institute, owning the NPDP certification as a PDMA board member, and earning a Master’s in Technology Commercialization at UT Austin. I find business success is often constrained by the go-to-market strategy.I’m a fan of using discussion documents over slide decks for building go-to-market strategies, positioning, and elevator pitches. I like to work backwards from ideal journeys for buyers and ideal experiences for the users, but compliment them with funnel conversion and journey progression insights. I believe JTBD-structured market and data-driven inputs provide the best chances to achieve growth and efficiency goals when utilized as part of considered decision-making processes. I also believe values-guided leadership principles must be part of a corporate ethos to ensure both ethical and brand-building behavior survives the tenure of management.SELECT ACCOMPLISHMENTS:• Provided product management leadership for IBM's database business within the Analytics Division, delivering revenues consistently over $750M. • Enabled enterprise cloud platform sales by developing two new cloud data services at an internal record pace, reducing average project cycle time by 33%.• Led market research and business case efforts that created two new $1B+ revenue streams.• Created a 'Development Practice Guide' AI advisor for engineering managers, earning a patent for a new AI / Cognitive System approach (U.S. Patent 20190012167A1).• Created IBM's product management job role, improving retention of entrepreneurial talent by 15% and growing total PM talent 200% YtY.• Established a new discipline for product positioning at IBM which resulted in a productivity increase over 15.6%.• Piloted and integrated a new NPS process into the corporate product management approach and awarded "Best of IBM" (top 0.25%).• Led transformation of IBM’s innovation process, driving portfolio mgmt. to improve operational profits $400M.
Ibm
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Principal Product Manager, Watsonx.AiIbm Nov 2024 - PresentArmonk, New York, Ny, Us
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Director Of Product ManagementPeter Bradford Feb 2024 - Nov 2024FOCUS:• Contractual engagements related to product management implementations.• Continuing professional education studying AI, LLMs, and machine learning techniques.• Providing advisory services to product functions at local start-ups.• Automating digital processing of astrophotography in preparation for an upcoming gallery show.
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Director, Product Management & Marketing ImplementationsPragmatic Institute Mar 2022 - Feb 2024Phoenix, Az, UsPragmatic Institute is the industry-leading source for professional product management education for 30+ years running. I addressed challenging questions from enterprise product management and marketing executives, who applied best practices to lead their teams effectively. Position ended 2/1/24 due to corporate restructuring.KEY ACCOMPLISHMENTS:• Coaching over 80 F1000 executives and direct staff, I minimized the time it took to reach development goals, saving them each 2 months time on average.• 9 out of 10 executives served agreed that I provided authoritative advice and new insights into their unique product management problems, achieving an NPS of 58 overall.KEY CUSTOMERS:CoreLogic, Equifax, Fidelity FMR, FIS Global, Fiserv, FitchRatings, Oracle, SAP, S&P Global, U.S. Federal Reserve, and VISA -
Director, Product Marketing - Corporate HeadquartersIbm Jul 2018 - Aug 2021Armonk, New York, Ny, UsIBM asked me to improve the effectiveness of its worldwide, go-to-market approach. I led a team of 5 product marketers with a $2M total program budget to create a product marketing practice with OKRs adopted across 20 business units by peer executives and ~420 product marketers.KEY ACCOMPLISHMENTS:• Improved the focus on strategic activities (i.e. Market Research, Competitive Analysis, Win-Loss, Positioning, etc) by 21%.• Produced a 15.6% increase in productivity over tenure while increasing marketing-sourced revenue by 23.8%.• Created a quarterly corporate launch calendar used by the CEO with the Board of Directors.
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Principal Product Manager - Analytics DivisionIbm Dec 2015 - Jul 2018Armonk, New York, Ny, UsI led product management and a team of 7 product managers for IBM's flagship Db2 database for 3 years. Managed a total program budget of $3M and focused 65 software engineers and 10 sales leaders on our business strategy and roadmap.KEY ACCOMPLISHMENTS:• Drove the product roadmap and 4 product launches, consistently exceeding portfolio revenue targets over $750M.• Reduced a portfolio and installation of 11 unique editions and 270 monetization variations to 1 edition with 11 variations, simplifying pricing, facilitating digital sales, and enabling 96%+ renewals. • Drove adoption of customer-centric NPS practice by ~1,500 product managers.• Selected “Best of IBM” (Top 0.25% of employees) for combined achievements.
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Principal Product Manager - Cloud Data Services DivisionIbm Mar 2015 - Nov 2015Armonk, New York, Ny, UsCreated a new product team, launching and managing several SaaS & IaaS cloud database services.KEY ACCOMPLISHMENTS:• Defined roadmap, MVP, and launched two new cloud offerings on multiple provider platforms.• Grew a user-base of convertible freemium, shared-service customers to ~20K.• Supported new division growth by identifying & qualifying 24 product managers for hire.
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Program Director & Product Management Profession Champion - Ibm DesignIbm Feb 2014 - Feb 2015Armonk, New York, Ny, UsI identified a gap in IBM's innovation approach, created the product management job role, and ensured our worldwide team had a common set of skills and expectations.KEY ACCOMPLISHMENTS:• Established vision for profession practice and governance, integrating design-thinking approaches with ~50% of new software engineering efforts.• Optimized and scaled a $5M program budget to grow the PM workforce 200%, improving talent retention by 15%.• Created the Development Practice Guide, an AI tool to increase development productivity, earning U.S. Patent 20190012167A1.
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Various Prod. Mktg., Prod. Mgmt And Prog. Mgmt. Roles - Systems Group & ChqIbm Feb 2009 - Feb 2014Armonk, New York, Ny, UsSought progressively more challenging problems to resolve for the business. • Selected as one of “Top 300” Next Gen corporate leaders.• Senior Product Manager for the Service & Development Quality Dashboard. Identified top software defects, reducing time-to-relief for customers by about 25% and worldwide service costs by 10%.• Senior Product Manager for the Critical Situation Project Office case management software. Tooling facilitated proactive action reducing “CritSits” by ~80% over two years.• Product Manager for the “Software Maintenance and Support” Power Systems business case, which delivered over 10-years incremental revenue over $1B.• Product Manager for the Systems Software Development Productivity Benchmark, which improved lab productivity measurement by 10x (i.e. 10 days to 1 day).• Led Corporate Transformation of Innovation for software, services, hardware, and manufacturing divisions for IBM, leading to the adoption of Lean-Sigma in the Systems Division. Started a corporate Process Excellence community. • Led primary JTBD market research for a new cloud platform server, which provided critical inspiration to senior executives to create the IBM Security division, a $1B+ annual business.• Scaled portfolio management best practices across the software development business. Drove over $400M improvement in development profitability.
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VariousOther Experiences Jan 2009 - Jan 2009• Co-Founder & Principal Investigator - NetRouter (Entrepreneurship, SaaS, Logistics, Routing)• Computer Task Group - Contract Programmer (Analytics, Dashboards, & Reporting for Product Development)• United States Senate Budget Committee - Congressional Fellow (Budgeting, Stakeholder Management, & Prioritization)
Peter Bradford Skills
Peter Bradford Education Details
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Texas Mccombs School Of BusinessTechnology Commercialization -
Texas A&M UniversityAerospace Engineering
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The Lbj School Of Public AffairsAnd Budgeting)
Frequently Asked Questions about Peter Bradford
What company does Peter Bradford work for?
Peter Bradford works for Ibm
What is Peter Bradford's role at the current company?
Peter Bradford's current role is Product Manager | SaaS | Business Intelligence, Automation, & AI | Product Operations Expert | Product-Led Growth.
What is Peter Bradford's email address?
Peter Bradford's email address is pb****@****ibm.com
What is Peter Bradford's direct phone number?
Peter Bradford's direct phone number is +172034*****
What schools did Peter Bradford attend?
Peter Bradford attended Texas Mccombs School Of Business, Texas A&m University, The Lbj School Of Public Affairs.
What are some of Peter Bradford's interests?
Peter Bradford has interest in Writing, Theology, Cooking, Politics, Yoga, Running, Swimming.
What skills is Peter Bradford known for?
Peter Bradford has skills like Strategy, Product Management, Cross Functional Team Leadership, Program Management, Enterprise Software, Integration, Management, Six Sigma, Software Development, Project Management, Business Strategy, Market Research.
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