As the SVP of Sales - Global, I lead the North American LAT Sales Organization directly and work closely with the entire Global Management team to ensure our global sales and profitability goals are met.

As the VP of Sales, I am responsible in leading the sales team for the America’s. Crafting the sales strategy and ensuring execution is just part of the role. Just as important, it is my responsibility to develop a workplace culture, within the sales organization, that everyone enjoys working in. Lastly, the VP of Sales is an integral part of the management team, contributing to the overall strategy of the company.

Leading a channel of Ghirardelli's sales department, the Director of Specialty, Travel/Retail and Exports is responsible for leading the strategic development of Ghirardelli business with specialty retailers in the US, retailers located in Airports and all exports. The Director is a vital member of the Ghirardelli Sales Leadership team which includes all staff of the VP of Sales.

Leading the strategic development of customers. This responsibility includes: achieving sales budget, delivering company distribution, pricing, shelving, and merchandising objectives at the assigned customers; leading a team of Sales Analysts and Account Managers. The Team Leader brings both a top-line and bottom-line perspective to all business decisions. Current retailer responsibilities include all Grocery Retailers HQ'd in the West.

Key account manager for Best Food's/Hellmann's, Ragu and Wish Bone brands at Safeway headquarters. Responsible for driving sales, ROI and share through efficient execution of trade, and the design of exciting and innovative programs. Sales responsibility of over 80 million dollars.

Responsible for all aspects of a Client's business calling on Safeway Corporate. I work closely with order entry, claims, accounting, schematics, and retail sales associates. Responsible to successfully develop and increase sales volume for clients. Total sales responsibility of over 40 Million Dollars.

Responsible for all aspects of a Client's business, calling on regional customers in the West (Including Raley's, Stater Bros, Save Mart/Lucky, Bashas, C&S Sacramento, IWGA, Unified Grocers) I work closely with order entry, claims, accounting, schematics, and retail sales associates. Responsible to successfully develop and increase sales volume for clients. Total sales responsibility of over 13 Million Dollars.

Responsible for managing assigned categories using merchandising disciplines including: pricing, promotion, planograms and product assortment. Accountable for the achievement of category sales, profit, market share and cost objectives. Overall sales responsibility of over 96 million dollars.

A career development position that taught the merchandising functions for specified categories under the guidance of a Category Manager and Director. I learned to apply category management principles, including in-depth category analysis, to solve business issues within established procedures and guidelines.

I was responsible for compiling research data, analyzing and interpreting research information, and creating recommendations on achieving category development objectives. I also learned the nuances of AC Nielsen and IRI data analysis.